Case Study: How we helped a leasing company reach 150 customers in a month

by Philip W | Feb 5, 2025 | Case Study

In today's dynamic business world, entrepreneurs are increasingly turning to leasing as a way to optimize costs and grow their businesses. For many, it's a convenient and advantageous financing solution that avoids large one-time expenses when buying cars, IT equipment or machinery. However, competition in the leasing market is fierce, and reaching the right customers requires effective and thoughtful marketing efforts.

We were approached with just such a challenge by a leasing company owner who was looking for an effective way to attract new customers. His goal was to find 150 interested entrepreneurs within a month - people who are actually considering leasing and are ready to make a decision at short notice. Unlike standard campaigns aimed at a wide audience, here the key was to precise targeting - was keen to reach those who actually need leasing, rather than just browsing through offers with no intention of finalizing.

The client had previously tested various promotional methods, such as social media ads and Google Ads campaigns, but they were not yielding the expected results. The main problem was Insufficient quality of leads - a sizable portion of the inquiries came from people who did not meet the leasing conditions or were undecided about making a quick decision. Therefore, he needed a partner that would not only deliver him traffic, but also make the contacted people realistically interested in the offer.

Our task was to Creating a strategy to accurately reach potential customers, will effectively activate them and translate into real interest in leasing. We knew that the standard approach in this case was not enough - we had to bet on the multi-channel campaign, using various forms of communication and tailored to the specifics of the leasing industry.

The ideal customer

In order to achieve the stated goal of reaching 150 genuinely interested customers in a month, it was crucial to precisely define the target audience. Together with the client, we analyzed their previous campaigns and the typical profiles of people who were most likely to decide to lease. Our goal was to find entrepreneurs who are not only looking for financing, but also have a realistic possibility of making a decision in a short period of time. We focused mainly on owners of sole proprietorships and companies with a few employees, for whom leasing was a convenient solution for business development without the need for large amounts of their own funds.

We reached out primarily to people who were actively seeking financing for company cars, production machinery or IT equipment, as these were industries where leasing is one of the most common solutions. It was also crucial that our campaign reach people capable of making a decision - those who already had an established financial situation and did not need a long process of analysis or comparison of offers, but were ready to act quickly. We knew that traditional campaigns generating random leads might not have the desired effect, so the priority was to reach customers who are actually at the decision-making stage and have the right financial conditions to enter into a leasing agreement.

In addition, we focused on active online users who regularly check leasing offers online, use comparison sites and financial tools, and are open to electronic contact. Our strategy therefore had to take into account both their buying habits and communication preferences in order to most effectively capture their attention and drive them to take further steps.

Action strategy

After a thorough analysis of the client's needs and previous marketing efforts, we knew that the standard approach was not enough. The client had already tested online ads, but they weren't having the desired effect because they generated traffic that didn't translate into real leasing interest. Therefore, we relied on multi-channel strategy, combining three complementary methods: e-mail marketing, SMS marketing and call center activities. This model allowed us not only to effectively reach the right audience, but also to guide them through the decision-making process, increasing the chances of finalizing a leasing agreement.

Email marketing - building awareness and first contact

The first step was to create a series of personalized e-mails, which went to carefully selected entrepreneurs. In the campaign, we focused on audience segmentation, tailoring the content of the messages to different groups - from sole proprietors to small businesses to medium-sized enterprises. In the messages, we did not limit ourselves to general information about leasing - we showed specific financial benefitsthat leasing can bring, giving examples of savings and available solutions.

We have also made sure that each message includes the following. clear call to action, prompting recipients to contact us quickly. We tested different variants of communication, analyzing open and conversion rates to optimize content on an ongoing basis. Our actions yielded high effectiveness - The average open rate (OR) was 32%, and the click-through rate (CTR) reached 9%., which was well above industry averages.

SMS marketing - quick outreach and immediate response

Email marketing was effective in building interest, but we knew we also needed to apply faster and more direct channel to reach. Here SMS marketing played a key role, which allowed us to reach potential customers immediately and get them to take the next steps.

We sent short, engaging messages, informing recipients about attractive leasing terms and the possibility of quick contact with an advisor. It was crucial to create simple and concise messages, which did not require the recipient to read at length - we focused on the benefits and the direct call to action.

By using dynamic links, we were able to track conversion and optimize shipments on an ongoing basis. As a result more than 27% recipients clicked on the link, and a significant number of them immediately contacted by phone or filled out a form on the client's website.

Call center operations - direct communication and decision finalization

The final key element of the campaign was to support call center team, which took over the contact with the most interested people. Thanks to previous email and SMS marketing efforts, we were able to select leads of the highest quality, which meant that the consultants were talking to people who were genuinely interested in leasing, not random people.

The phone calls had several purposes - the consultants answered customers' questions, cleared their doubts about the leasing process and tailored the offer to their needs. The key was that we did not use pushy selling - instead, we focused on consulting and education, which helped build trust and increase the effectiveness of closing deals.

The result of the Call Center's activities was Acquisition of 92 high-quality sales leads already in the first two weeks of the campaign, and the final conversion of calls to lease finalization was 35%. Through direct telephone contact, we were able not only to increase the number of interested customers, but also to significantly reduce the time of the purchase decision.

Campaign results

The results of the campaign exceeded our expectations, both in terms of the number of customers acquired and the additional benefits brought by the entire strategy. Thanks to precise targeting, the use of a multi-channel approach and effective optimization of communications, we were able to not only meet, but even exceed our goals.

During 30 day campaign we acquired 151 interested customers, which means that we met the customer goal with a slight surplus. These were people who not only expressed a desire to learn more about the leasing offer, but also went through the initial verification process and were realistically interested in signing a contract. By properly tailoring the content of emails, text messages and phone calls to the needs of the recipients, we were able to build a commitment and trust, which has significantly translated into the quality of contacts.

One of the key outcomes of the campaign was also significant increase in customer brand awareness. During the campaign the number of hits on the website increased by 45%, which shows that the marketing activities not only generated leads, but also successfully attracted the attention of a wider range of entrepreneurs interested in leasing. Importantly, this effect persisted even after the campaign ended, proving that the campaign was not a one-time boost, but influenced long-term interest in the customer's offer.

Even more significant was the fact that we achieved a very high Conversion from leads to actual leases. Until 35% people, who contacted the customer, signed a lease agreement in the next two months, which shows that activities not only attracted attention, but realistically translated into sales. This is a result well above the average in the leasing industry, where leads often fail to finalize deals due to customer indecision or a long decision-making process. In this case, effective segmentation and appropriate communication meant that we reached people who were already in the decision-making stage.

Moreover, our campaign allowed to optimize customer acquisition costs (CPL). Thanks to precise targeting and a multi-channel strategy, the cost of reaching a single interested customer was by 20% lower compared to the client's previous marketing efforts. This means that not only did we generate a greater number of valuable leads, but we also did it in a more cost-effective way, which increased the profitability of the entire campaign.

An additional positive effect was build a base of valuable contacts for the customer. In addition to the people who decided to lease during the campaign, we were able to collect the data of potential customers who expressed interest but were not yet ready to make a decision. As a result, the client was able to continue communicating with them in the following months, which opened up new sales opportunities without incurring additional costs to re-acquire them.

In summary, the campaign not only met its objectives, but also brought long-term benefits that exceeded initial expectations. These effects demonstrated that a well-planned and precisely executed marketing strategy can not only generate leads, but also increase sales, build brand recognition and optimize customer acquisition costs.

Case Study: image campaign success through effective affiliate marketing

by Philip W | Jan 15, 2025 | Case Study

Nowadays, image campaigns play a key role in building a brand and gaining the trust of customers. However, not every strategy delivers the expected results. One such example is the story of our client, who initially relied on cooperation with influencers, but due to numerous problems with campaign execution, turned to us - a professional affiliate publisher - in search of better solutions.

Challenge

Our client, a leader in its industry, was planning an image campaign with the main goal of generating a significant number of sessions in Google Analytics. The campaign aimed not only to increase brand visibility, but also to improve engagement metrics such as time spent on the site, bounce rate and number of page views per session.

Initially, the client decided to work with influencers, counting on their authenticity and ability to build engagement. Unfortunately, he encountered many difficulties:

Influencers did not fulfill their agreed commitments.
They often avoided tracking their traffic, making it difficult to assess the effectiveness of the campaign.
The traffic generated was of low quality, with short time on page and high rejection rate.

The failed campaign was summed up by the client in one sentence: "This is not how it was supposed to look." In search of professional solutions he came to us.

Our approach

As an affiliate publisher, we have access to proven channels that allow us to execute image campaigns at the highest level. A key element of our strategy is the high quality of our traffic - 95% of our clicks translate into unique sessions in Google Analytics, making us an ideal partner for this type of activity.

Our goal was to generate 50,000 sessions per month, which would be characterized by:

Long time spent on the site (2 minutes and 15 seconds on average).
Rejection rate at 17%.
The average number of page views is 3.5 per session.

Results

Within a month, we more than met the client's goals. The affiliate campaign generated:

50,000 unique sessions In Google Analytics.
The average time spent on the site was 2 minutes and 30 seconds.
The rejection rate remained at the level of 17%.
A total of 175,000 page views, which translated into 3.5 page views per session.

These results not only exceeded customer expectations, but also significantly influenced the positive perception of the brand in the market.

Long-term cooperation

After the success of the campaign, the client decided to cooperate with us on an ongoing basis in the implementation of image campaigns. Thanks to our efficiency and transparency, we became his trusted partner in building brand image. We now regularly implement campaigns of a similar nature, delivering results that translate into real business benefits.

Summary

This story demonstrates the importance of choosing the right partners for image campaigns. Professionalism, precise targeting and high quality traffic are the key elements that ensure success. If you are looking for a proven partner for image campaigns, our company is ready to help you achieve your goals. Contact us and join the ranks of our satisfied customers!

Case Study: the success of call center campaigns in the event industry

by Philip W | Dec 19, 2024 | Case Study

Our team was approached by a client who is passionate and committed to organizing a series of events in Poland's largest cities to promote healthy lifestyles. His events are not just ordinary meetings - they are comprehensive, inspiring events that bring together experts, trainers and people who want to change their habits and take care of their health in a conscious way. Each event includes practical workshops, motivational lectures and space to network with other healthy lifestyle enthusiasts.

The client, already experienced in organizing such events, faced a new challenge: reaching the right audience that would be potentially interested in attending its events. The main goal was to increase ticket sales, but also to raise the visibility of the events themselves and build awareness of the value they bring. The client was well aware that in a dynamically changing market, where competition for the attention of the audience is enormous, it would be crucial to precisely reach the right target group.

He was keen on activities that would not only bring quick and measurable results, but also allow for the effective conversion of interest into real sales. The client wanted to act thoughtfully and effectively - he knew that the success of this campaign would be based on the right strategy, the right communication channels and an understanding of the needs of its potential participants. It was of utmost importance to him that the message reach people who are not only looking for knowledge about healthy lifestyles, but are also ready to actively participate in events that can realistically affect their daily lives.

With this mission in mind, we embarked on a collaboration that was to result not only in the achievement of specific sales goals, but also in strengthening the client's position as a leader in health-oriented events in Poland. Our task was to build a strategy that would combine precision targeting, effective promotional tools and understanding of audience needs - all in order to best respond to the challenges faced by our client.

Identifying the profile of the ideal customer

The first step in implementing the campaign was to carefully define the profile of the ideal event attendee. It was crucial to understand who are the people who are not only interested in a healthy lifestyle, but are also willing to participate in this type of event. After an in-depth analysis of event characteristics and available demographic, behavioral and psychographic data, we created a picture of the audience that perfectly fit the idea promoted by the client.

Our research indicated that the main target group is people between the ages of 25 and 45, living in and around larger cities, where access to a variety of activities and education related to healthy lifestyles is greater, but at the same time competition for the audience's time is strong. These are health-conscious individuals who want to take care of their health, well-being and overall quality of life. The lifestyle of these audiences is characterized by physical activity - they regularly use the gym, attend fitness classes or seek out new forms of exercise, such as yoga or Pilates. They are also interested in eating a healthy diet, developing their wellness habits and taking care of the balance between body and mind.

Importantly, for this group of participants, inspiration and motivation are key. They often face challenges, such as a lack of time due to busy work and family lives, as well as difficulties in maintaining long-term motivation for healthy changes. They are looking for concrete solutions and inspiration to help them implement healthy habits in their daily lives. They are eager to participate in events that give them the opportunity to gain practical knowledge, meet experts and exchange experiences with like-minded people.

These recipients are also active social media users who follow content related to wellness, healthy diet and physical activity. They often get inspiration from channels such as Instagram, YouTube and healthy lifestyle blogs. For them, attending an event is not only a form of learning, but also a way to spend time in a valuable way and an opportunity to make new relationships.

By carefully defining this profile, we were able to plan precise activities that reach the right audiences, addressing their needs and motivating them to participate in our client's events.

Action strategy

Based on the developed profile of the ideal customer, our team began the process of searching for the most effective forms of reaching this audience. We analyzed various options that could help achieve the client's goals, taking into account both the effectiveness of the activities and the expectations of the target group. Among the solutions considered were email campaigns, social media ads, SMS activities and direct forms of communication. Each of these tools had its advantages, but after a detailed analysis, we decided on the following call center as the main channel of communication.

This choice was not accidental, and was justified primarily by the ability to personalization of the message. Phone conversations allow communication to be tailored to the needs of a specific person in a direct way, giving space to understand their expectations and concerns. Thanks to this approach, the potential participant of the event not only received detailed information, but also felt noticed and listened to.

The second key factor was speed. Unlike email or advertising campaigns, which often take time to produce visible results, direct telephone contact allows the recipient to be reached immediately and quickly persuaded to purchase an entrance fee. The ability to ask questions, get precise answers and respond immediately fostered a shorter decision-making process, which proved extremely effective in achieving the campaign's short-term goals.

Additionally, relationship building has become one of the cornerstones of this strategy. Phone calls are more engaging than other forms of communication because they allow for a real human interaction. Potential event attendees didn't feel like just another "contact at the base," but like partners in a conversation who were given attention and time. This trust and direct relationship translated into higher conversions and a positive perception of the events.

In summary, the choice of the call center as the main communication channel was driven by the need for a quick, effective and personalized tool to build real audience engagement and achieve the intended sales results.

Implementation of the campaign

Once the activities were launched, our call center team got to work hard, aiming not only to sell tickets, but also to build a positive experience with potential event attendees. In just one month, we managed to conduct more than 10,000 phone calls, which were carefully planned and personalized. Each contact was an opportunity to present the advantages of attending the events, highlight their educational value and the inspiring atmosphere that awaited the participants. With an empathetic approach and the ability to understand the needs of callers, our team successfully encouraged thousands of people to purchase tickets.

The effects of the campaign were impressive. Sold several thousand tickets, and particularly noteworthy - over 70% of the transactions came from people who did not previously know our client or his initiatives. This proves how effective the right targeting combined with a direct and engaging communication channel can be. Phone calls allowed not only to convince new participants to participate, but also to create an authentic relationship based on dialogue and trust. Each call was tailored to the individual needs of the recipient, which translated into greater engagement and a positive perception of the campaign itself.

An additional advantage of the activities was the acquisition of valuable Contact details of those interested in future events. In the course of our conversations, we were able to identify not only those willing to purchase tickets for current events, but also those who expressed a desire to participate in similar initiatives in the future. This created a solid database of contacts that can be used in future marketing efforts, giving our client an advantage in building relationships with their audience in the long term.

Results and further cooperation

The results of the campaign significantly exceeded the original objectives, and the client himself was not only satisfied with the results, but also with the quality of the entire implementation process. Key sales targets were achieved, while increasing brand awareness and gaining new ambassadors in the form of satisfied event attendees. The phone calls proved to be not only a tool for quick sales conversion, but also an element that built a positive brand image as an organizer of valuable and inspiring events.

The client's satisfaction and measurable results made the campaign the foundation for further cooperation. The client regularly returns to us with new projects, confident that he can count on our professional support, flexibility and efficiency of operations. Our team has proven that a properly tailored strategy, based on precise targeting and engaged communication, can yield spectacular results in both the short and long term.

Case Study: Maximize online cosmetics sales on Black Friday with email and SMS marketing

by Philip W | Dec 11, 2024 | Case Study

We were approached by a client in the fast-growing e-commerce industry, specializing in online cosmetics sales. Its offerings ranged from skin care to makeup products, with an emphasis on natural and high-quality ingredients that set the brand apart from the competition. The client had been successfully building its market position for several years, but realized that Black Friday was a unique opportunity to reach new audiences, increase its brand recognition and maximize sales.

The goal of the campaign was not only to generate rapid revenue growth in a short period of time, but also to attract loyal customers who would return to the store in the future. The client wanted to take full advantage of the potential of this hot shopping period, when consumers are particularly susceptible to promotions and limited-time offers. It is worth noting, however, that the challenge was time pressure - the approaching Black Friday required rapid preparation of marketing activities and precise targeting of audiences to make the campaign as effective as possible.

Together with the client, we decided to act quickly and effectively, developing a strategy that, on the one hand, responded to the needs of the audience and, on the other, maximized sales results during the most shopping-intensive period of the year.

Strategy - determining the profile of the ideal customer

At the beginning of our cooperation with the client, we conducted a detailed analysis of the market and previous sales activities in order to precisely define the ideal customer profile (ICP). This type of analysis was crucial, as it allowed us to focus on the most promising audiences and minimize the risk of ineffective targeting.

Together with the client, we identified the key characteristics and behaviors that define their target audience:

Demographics: The main group of recipients turned out to be women aged 20-45 years, living primarily in medium and large-sized cities. This is a group characterized by high online activity, both in terms of shopping and consuming beauty-related content. Women of this age are often looking for effective, modern yet affordable beauty products to meet their skincare and makeup needs.
Interests: The recipients were characterized by awareness of beauty trends, and their main interests included skin care, makeup products and natural beauty products. They were particularly attracted to brands that emphasized an ecological philosophy, transparent ingredients and values related to health and environmental concerns.
Purchasing behavior: Behavioral analysis has shown that the target group is uniquely active in online shopping. Customers often take advantage of promotions, look for bargains and react quickly to discount messages, especially during periods such as Black Friday. Additionally, they are sensitive to limited-time offers and out-of-stock messages (the so-called FOMO effect).
Channels of communication: It was crucial to tailor communication channels to the preferences of the audience. Research has shown that women in this group expect to quick and convenient contact. The greatest potential in communicating with them was in SMS campaigns, which have a high open rate, and e-mail marketing, which allows for a more elaborate presentation of an offer with visually appealing graphics and detailed descriptions.

By defining the audience profile in such detail, we were able to create a personalized and effective marketing strategy. Segmenting the group allowed us not only to better understand the needs of customers, but also to deliver offers to them in an accessible and attractive way, maximizing the chances of conversion.

Implementation of activities

Based on the developed profile of the ideal customer, we created a precisely planned, two-pronged marketing campaign that combined SMS Marketing and E-mail Marketing. It was crucial to combine speed with message appeal to maximize the potential of Black Friday.

SMS Marketing

SMS was one of the pillars of the campaign because of its effectiveness and the immediacy of reaching the recipient.

Short, engaging content: We created content based on the principle of "short and to the point," with a clear call to action (CTA) and a link leading directly to the Black Friday offer. We focused on creating messages that built a sense of urgency and exclusivity, such as. "Black Friday today only! -40% on bestselling cosmetics. Check it out now!".
Optimize shipping times: Matching shipping times to the best conversion moments proved crucial. Analysis of purchase behavior showed that the highest activity of recipients occurs at the mornings (7:00-9:00) and evenings (19:00-21:00)**. This ensured that our messages reached customers at the time when they are most likely to reach for the phone and make purchases.
Personalization: SMS were targeted to a precisely selected group of recipients, increasing their effectiveness and reducing the risk of spam.

E-mail Marketing

E-mail marketing allowed us to deliver more elaborate messages and present our offerings in a visually appealing and informative way.

Newsletter design: We created professionally designed newsletters that stood out from other offers. We used aesthetically pleasing graphics, clear CTAs and thoughtful content layout. We brought the most attractive promotions to the forefront, highlighting the most popular products in the Black Friday offer.
Segmentation of the base: Careful segmentation of the mailing base made it possible to tailor messages to different audiences.

New customers They received offers that attracted their attention, such as. "Your first bargain! -40% on everything on Black Friday only!".
Regular customers were rewarded with special loyalty promotions, which further encouraged them to buy again.

Email sequence: We planned a consistent and dynamic email sequence:

Teaser Before Black Friday: an introductory email that built suspense and informed of upcoming promotions ("Get ready for the biggest discounts of the year! We start already on Friday!").
Main offer: On the day of Black Friday, we sent out a major newsletter with a full overview of the promotions, highlighting the best bargains and the limited duration of the action.
Reminder: At the end of the campaign day, we sent a reminder about the upcoming end of the offer to motivate the undecided to take action ("This is the last chance! Black Friday ends in 3 hours!").

Synergy of activities

Thanks to the combination of fast, instant SMS z more extensive e-mail campaigns We were able to reach different customer segments at different stages of the purchase path. SMS built a sense of urgency, while emails allowed for a deeper presentation of the offer and built engagement.

This synergy of activities maximized the effectiveness of the campaign, reaching customers at the most appropriate times and providing them with personalized, engaging content.

Campaign results

Our efforts have yielded impressive effects, which not only met but exceeded the client's expectations. Thanks to a precisely developed strategy and an effective combination of SMS marketing and e-mail marketing, specific, measurable results were achieved:

Number of clicks: The campaign generated 45,000 clicks, which testifies to the high level of interest in the offer and the effectiveness of our messages. Optimization of sending hours and personalization of content allowed us to attract the attention of the target audience and direct them to the store's website.
Conversion rate (CR): We have reached conversion rate of 1.71%, which is a very good result, especially in such a competitive time as Black Friday. This means that nearly 2 out of 100 users who clicked on our links decided to make a purchase. The effectiveness of the campaign was due not only to attractive offers, but also to a well-thought-out purchase path and clear calls to action (CTAs).
Number of sales: As a result of the campaign, we were able to generate 769 orders. Each order is the result of a well-tailored offer and the right timing to reach the customer. It is worth noting that the campaign not only attracted new customers, but also activated existing ones, who decided to use the store's offer again.
ROI (Return on Investment): ROI has reached 211%, which means that every zloty invested in the campaign generated 2.11 PLN profit. Such a result testifies to the extremely high efficiency of operations and excellent return on investment, which fully justified the decisions made by the client to work with us.

Summary of results

The activities carried out not only yielded tangible results in the form of increased sales, but also allowed the client to realize the full potential of Black Friday. The achieved indicators confirm that combining fast, effective SMS communication with more detailed and engaging email marketing was the key to success. The campaign not only attracted the attention of customers, but also built the foundation for long-term relationships with new recipients who may become loyal customers in the future.

By working closely with the client, understanding their needs and precise targeting, our marketing strategy has yielded results that have significantly increased sales and a positive brand image in such a competitive time.

Case Study: Photovoltaics - an effective campaign for a B2B customer

by Philip W | Dec 4, 2024 | Case Study

Our agency was approached by a client from the photovoltaic industry, looking for support in achieving an ambitious goal: reaching business customers - business owners who consciously invest in modern and environmentally friendly solutions, such as renewable energy sources. However, his expectations went beyond traditional sales goals. The client wanted to build a strong presence for his brand in the minds of entrepreneurs, while highlighting the benefits of using photovoltaics in business. This project was a demanding challenge that required us to take a comprehensive approach and strategically plan our activities. We knew that our experience in B2B marketing and extensive toolkit would be crucial in achieving the desired results. Full of commitment, we embarked on a process that would not only meet but exceed the client's expectations.

Determine the profile of the ideal customer

The first step on the road to success was a thorough understanding of our client's needs and expectations. It was crucial to create a profile of the ideal audience, which allowed us to precisely select the tools and methods of communication. We began by conducting a detailed market analysis, taking into account both trends in the photovoltaic industry and the behavior and needs of potential customers. In this way, we determined who constitutes the best target group for our client:

Owners of small and medium-sized enterprises - business managers who seek to optimize operating costs, including electricity costs. Often these are entrepreneurs who understand the need to invest in modern technologies to increase the competitiveness of their companies.
Industrial and service industries - Such as manufacturers, hotels, restaurants and retail chains. In these sectors, energy consumption is much higher than in other types of business, making photovoltaic solutions likely to yield the greatest savings and quick return on investment.
Companies located in regions with high insolation - Identifying these areas allowed us to make the campaign even more targeted. In regions where solar insolation is higher, the efficiency of photovoltaic systems is higher, which further increases the attractiveness of investments.
Decision makers aged 35-55 - the group that most often makes strategic decisions about investments in companies. These are the people who are usually open to innovation and interested in technologies that can improve a company's operational efficiency while helping to protect the environment.

The process of defining the profile of the ideal customer not only helped us better understand who we were targeting with our message, but also enabled us to focus our marketing efforts on a precisely targeted audience. As a result, we were able to design a campaign that was both effective and well-tailored to the specific needs of the B2B market.

Marketing activities

After carefully determining the target audience, we proceeded to implement marketing activities, focusing on two main channels: email marketing and call center. These two tools allowed us to effectively reach specific customer segments and achieve our goals.

E-mail marketing

Email marketing was the cornerstone of our campaign, as it allows us to precisely target specific audiences, while offering the ability to personalize content. As part of this strategy, we created a series of dedicated campaigns that were both visually appealing and rich in substantive content. These campaigns:

They educated about the advantages of photovoltaics for business - provided recipients with detailed information on the benefits of investing in renewable energy sources, such as long-term savings, independence from rising electricity prices, and the possibility of taking advantage of available subsidies and tax credits.
They presented case studies - we presented real success stories of companies that have implemented photovoltaics in their businesses. The case studies showed concrete data, such as the savings achieved, the return on investment and the positive impact on the company's image as an environmental leader.
They encouraged action - Each email ended with a clear CTA (Call to Action), directing recipients to the client's website, where they could learn more about the offer or contact us directly. We also used campaign performance monitoring tools, which allowed us to optimize content and targeting on an ongoing basis.

Call center

In parallel, we implemented a strategy based on direct telephone contact. We worked with a professional call center team that was experienced in handling business customers. Personalization and a thorough understanding of the target customer's profile allowed the team to successfully complete tasks.

Personalized calls - The call center operators carefully prepared for each call, so they were able to provide precise information tailored to the specific business of the company.
Presenting the offer - The talks focused on the key benefits of investing in photovoltaics, such as a quick return on investment and improved energy efficiency for the company.
Making appointments - The main goal was to initiate direct contact between the potential customer and our client, which enabled further commercial activities.

Thanks to the synergy of the two channels, it was possible to effectively reach both audiences who prefer digital forms of communication and those who expect direct contact. Both tools complemented each other, allowing to maximize the effects of the campaign.

Results of actions

Our marketing campaigns produced results that fully met the client's expectations, while highlighting the effectiveness of the strategies used. As a result of our activities, we achieved:

50 thousand sessions in Google Analytics - This impressive number of visits to the client's website demonstrates a significant increase in brand interest among potential business customers. With precise targeting and valuable content, we were able to successfully increase the brand's visibility in the B2B environment. These sessions were no accident - the origin of the traffic indicated that we were reaching the right audience, reinforcing the client's position as an expert in photovoltaics for businesses.
Conversion ratio (CR) of 0.3% - is a key indicator that shows the effectiveness of the campaign in converting site visitors into potential customers. Achieving this level of conversion translated into 150 potential customers (50 000 x 0,003). These were people already realistically interested in the offer, ready to make further discussions and purchase decisions.

These results were not accidental - they were achieved through a strategic combination of educational and sales activities, which made it possible to effectively interest the audience and inspire their confidence. For our client, this figure meant a solid base of potential contractors with whom he could directly establish business relationships.

In addition to hard data, it is also worth highlighting image effect campaigns. The increase in the number of sessions and the clear interest in the offer translated into the perception of the brand as an innovative leader in the photovoltaic industry. Thanks to well-chosen marketing tools, our client not only gained new potential business partners, but also strengthened its position in the market, becoming a recognizable player in the B2B sector.

Our efforts demonstrated that a well-designed and executed campaign can not only meet its objectives, but also provide additional benefits, such as increased reputation and long-term customer relationships. This was further proof that precise targeting, effective content and a multi-channel approach are key to successful marketing efforts.

Summary

The case of cooperation with a client from the photovoltaic industry perfectly illustrates how crucial it is to properly select marketing tools and precisely define business objectives. Thanks to the use of a comprehensive approach and a multi-channel strategy, we were able to achieve our goals and deliver measurable results.

A combination of educational activities, such as email marketing, with direct contact implemented by call center, allowed us not only to increase brand recognition among potential customers, but also to deliver valuable leads that have a real chance of turning into long-term business relationships. The results of the campaign - 50,000 sessions and 150 potential customers - are proof of the effectiveness of our proposed approach.

The success of this project consisted of:

Precise definition of the target group - Detailed market analysis and segmentation allowed us to reach exactly those audiences that were most likely to be interested in our client's offer.
Effective use of various communication channels - The multi-channel approach made it possible to reach both audiences who prefer digital communication and those who prefer direct contact by phone.
Working closely with the customer - Constant dialogue and joint prioritization at every stage of the campaign allowed us to adapt our activities to changing business needs and goals.

The results achieved are not only numbers, but also a clear increase in the perception of our client's brand as a leader in the photovoltaic industry. The campaign has built a solid foundation for further activities, attracting new potential customers and strengthening the company's image as an innovative B2B solutions provider.

If you also want to increase your brand awareness, build effective marketing campaigns and reach your ideal customers, we invite you to work with us. Together we will not only achieve your business goals, but also help you stand out in the market and build long-term success. Contact us today and find out how we can help your business grow even faster!

Case Study: Successful affiliate campaign for a car dealer in Poland

by Philip W | Nov 13, 2024 | Case Study

In this case study, we present the cooperation that our agency has established with one of the leading affiliate networks on the market. This partner approached us with an ambitious marketing challenge - the implementation of an affiliate campaign for one of the largest dealers of a popular car brand in Poland. The goal of this campaign was to precisely reach new customers from all over the country, potentially interested in buying a car.

Our task was not only to ensure a high number of clicks, but also to achieve a specific level of conversion in the form of leads - the requirement was 40,000 clicks and a conversion rate (CR) of 0.5%. To meet these expectations, we developed a strategy that allowed us to effectively reach the designated target group and meet the client's high requirements.

The rest of this article details our strategy, which helped us achieve the expected results, and the steps we took to maximize the potential of channels such as email marketing, display advertising and SMS marketing. Thanks to properly planned and executed activities, our campaign yielded tangible results, which resulted in continued cooperation and further development of business relations.

Determine the profile of the ideal customer

At the beginning of the campaign, it was crucial to create a detailed profile of the ideal customer in order to fine-tune the message and marketing activities. Using target audience data and client guidelines, we analyzed a wide range of demographic, economic and behavioral information. We determined that the optimal target audience for the campaign would be 30-55 year olds who live in both larger cities and suburban areas. These are people of middle or higher material status, which allows them to think about buying a new vehicle - an investment that requires a stable financial situation.

In addition, we have taken into account that customers in this group are often looking for solutions that make life easier, including modern technologies that improve everyday life. They are open to taking advantage of opportunities offered by advanced driver assistance systems or innovative equipment. We also analyzed their financial preferences in order to select an appropriate advertising message - a sizable portion of this group, instead of paying cash, chooses convenient credit or leasing options, which lowers the purchase threshold and makes it more accessible.

Taking into account current trends in the automotive market in Poland, we also took into account the growing interest in hybrid and electric cars. In this way, we responded to the growing environmental awareness, fitting into the long-term direction of the brand promoted by the dealership. In this way, the profile of the ideal customer not only increased the relevance of the campaign, but also gave it a value with which the target group could identify.

Campaign strategy, activities

The campaign was planned to maximize the potential of the three main communication channels: email marketing, display ads and SMS marketing. Each of these channels had a specific function in the strategy, allowing us to reach different segments of the target audience and increase the reach and effectiveness of the campaign.

Email marketing: In our email marketing efforts, we relied on personalization and audience segmentation, which allowed us to tailor the message to the different preferences and needs of potential customers. Before each mailing, we performed a thorough analysis of the schedule, so that our messages would reach recipients at the most appropriate time - when they were more likely to get acquainted with the offer and decide to contact us. We used dynamic content that took into account users' individual buying preferences and reminders about the benefits of financing a car purchase, among other things. Each message contained a clear call to action (CTA), redirecting recipients directly to the dealer's website, which maximized conversion. In addition to informative content, our emails also included visual elements - photos and short videos showcasing car models - to capture users' attention and build interest.

Display ads: Display ads played a key role in building campaign recognition and increasing the visibility of the dealership's offer. We focused on placing them on popular Polish portals and advertising networks that attract users looking for automotive information or thinking about replacing their vehicle. Matching graphics and advertising messages to different sub-pages and locations in the advertising network allowed for precise targeting, increasing the chances of reaching people who are realistically considering a purchase. We also created several variants of ads that naturally directed attention to key elements of the offer, such as modern technologies in the vehicles, available forms of financing and attractive terms of purchase - anything that could entice potential buyers to click on the ad.

SMS marketing: SMS marketing was an element of the campaign that allowed direct and quick contact with recipients. Our messages were short, concise and designed to convey key information, such as the latest promotions or invitations to contact a dealer representative. Each SMS contained a link that provided quick access to the dealer's website, enabling immediate action. A key element was the precision of the timing of the SMS messages, which had a significant impact on the open rate and engagement of recipients. Our analysis showed that messages sent in the afternoon and early evening hours had the highest effectiveness - at these times, recipients were more receptive to purchase-related messages and interested in special offers.

Each of the channels played a complementary role, allowing to achieve synergies in communication and ensure broad outreach to the target audience. As a result, the campaign strategy not only attracted a large number of interested users, but also effectively directed their attention to the dealer's offer, increasing the chances of conversion and final leads.

Campaign results

Thanks to the dedication of the entire team, precise planning and optimal management of the marketing budget, we were able not only to meet all the client's expectations, but also to exceed the goals, which had a direct impact on the success of the campaign. Carefully designed activities and flexibility during the project allowed us to continuously monitor progress and adjust the strategy to achieve the best possible results.

Number of clicks: We delivered the required 40,000 clicks in one month, achieving this result on schedule. Regular analysis and testing of the effectiveness of the various communication channels allowed us to optimize our efforts to maximize the number of clicks while maintaining a high quality of traffic. By carefully tailoring the content of the ads to the users' needs, the campaign attracted the right audience, increasing the chances of conversion.

Ad displays: One of the key indicators of campaign effectiveness was the number of ad impressions. Thanks to precisely planned activities and the choice of popular portals and advertising networks, we achieved a result of 5 million display ad impressions. Such an impressive number of impressions significantly increased the recognition of the campaign, allowing viewers throughout Poland to become familiar with the dealer's offer. As a result, the dealer's brand became more visible and present in the minds of customers, which created a solid foundation for long-term sales results.

Leads: The most important indicator of the campaign's success was the number of leads, which directly translated into the sales effectiveness of the marketing efforts. In the end, we acquired the required number of leads, achieving a conversion rate of 0.5%, in line with the client's expectations. Achieving this result was possible thanks to effective audience segmentation and the use of tailored marketing messages that attracted attention and generated interest in the offer. Each lead was the result of carefully planned activities, which from start to finish were aimed at achieving the campaign's sales goal.

Our campaign not only delivered measurable results, but also built lasting relationships with the audience, increasing interest in the dealer's brand and strengthening its position in the market. The successful implementation of the objectives not only met the client's expectations, but contributed to long-term cooperation, which is a great distinction and confirmation of the quality of our services.

Summary and effects of cooperation

Our marketing efforts led to the full realization of the campaign's stated goals, which translated into clear customer satisfaction and positive sales results. The affiliate campaign we created not only helped the dealership reach a wide group of potential customers throughout Poland, but also strengthened its market position and increased brand recognition. Thanks to effective outreach to a precisely defined audience and a refined communication strategy, the client gained access to a new, valuable audience that was more likely to buy.

The high effectiveness of our activities, manifested in the realization of all the key campaign indicators, inspired enough confidence in the client that he decided to continue our cooperation. This cooperation is a great success for us and at the same time a valuable confirmation of the effectiveness of the marketing strategies we use. Our experience and flexible approach to affiliate campaign management have once again proven that we can effectively support our partners' business goals, providing them with tangible results in the form of new leads and conversions.

From our point of view, the continuation of cooperation also means the possibility of further development and optimization of the campaign, so that we can even more effectively respond to our client's needs and strengthen their relationship with the market. Thanks to the fruitful cooperation with the car dealer, our agency has enriched its experience with another successful campaign, which confirms that a well-chosen strategy and excellent execution are the key to success in affiliate marketing.

Nationwide reach and high conversion - Case Study of a campaign for a leading real estate developer

by Philip W | Nov 6, 2024 | Case Study

Our agency was approached by an affiliate network that represented one of the largest developers in Poland. Their goal was to reach new customers throughout the country - people looking for apartments and those interested in investing in real estate. It was crucial for the developer to obtain not only a sufficient number of clicks, but most importantly valuable leads that could translate into real interest in the offer and potential sales. The campaign included an ambitious goal of acquiring 25,000 clicks to generate the required conversion rate of 0.7%. The challenge required a precise and thoughtful approach to the entire process, so the team undertook the task with full commitment. Executing such an extensive campaign on a nationwide scale, while meeting the client's expectations, required us to have an in-depth understanding of the real estate market and tailor a strategy that would allow us to effectively reach a precisely defined audience.

Profile of the ideal customer

In order to effectively reach those most interested in the developer's offer, we began by creating a detailed profile of the ideal recipient. Based on an analysis of the real estate market and the characteristics of the products offered by our client, we defined a target group that best matched the goals of the campaign and could realistically translate into the generation of valuable leads.

Our key audiences were people between the ages of 25 and 45, who are most likely to be starting out in the real estate business or considering investing in an apartment. We mainly targeted residents of large and medium-sized cities, which are experiencing a steady increase in demand for new units, but we did not forget about suburban areas and more developed villages, where demand for real estate is also growing. We paid attention to economically active people with stable incomes who have an adequate budget or qualify for a mortgage. The financial profile of our potential customers took into account both those with higher incomes, looking for higher-standard housing, and those looking for starter homes at attractive prices.

The ideal recipients of the campaign are not only those planning to buy property for personal use, but also those interested in investment opportunities. We determined that many of the potential customers were those following the real estate market in search of profitable investments, especially in cities with dynamic infrastructure development. The profile also included an interest in additional financing options - including preferential mortgage terms, which are often an important consideration in the decision to purchase real estate.

Specifying the profile of the ideal audience allowed us not only to effectively select marketing content, but also to precisely choose the communication channels that most closely matched the preferences of this target group. As a result, we were able to accurately target the campaign to people with the highest purchasing potential, which greatly influenced the effectiveness of the entire project.

Strategy for marketing activities

In order to maximize the potential of the campaign and reach a wide range of people interested in buying a property, we developed an integrated marketing strategy, combining email marketing, display ads and SMS marketing. Each of these channels had a specific role, tailored to the stage of the purchase path and the characteristics of the audience, in order to achieve high effectiveness and the desired conversion rate.

E-mail marketing

The first step was to prepare personalized e-mails addressed to people potentially interested in the developer's offer. Each e-mail was designed to be visually appealing, with attention to detail and an intuitive layout of information. In the communications, we included the main assets of the apartments offered by the client, including their location, amenities and access to infrastructure. In addition, the e-mails included educational elements, such as guides to financing the purchase of real estate and advice on how to buy an apartment for the first time, which built trust and engagement with the recipients. Through this form of communication, we significantly increased awareness of the offer, and generated valuable clicks, which were the first step to establishing a relationship with a potential customer.

Display ads

Display ads played a key role in building recognition and generating interest in the housing offerings. These ads were displayed on sites visited by people meeting the profile of the ideal customer, which allowed us to precisely reach the audience on a large scale. We used attractive graphics and slogans emphasizing the unique advantages of the investment, including the location of the apartments in rapidly developing neighborhoods, the availability of green areas and the high standard of finish. Thanks to effective targeting, we were able to achieve a number of impressions of 1.2 million, which significantly increased the visibility of the campaign nationwide and attracted the attention of customers at various stages of their purchase decision.

SMS marketing

SMS marketing was the third pillar of our strategy, designed to keep people engaged who had expressed interest in the offer but had not yet decided to contact the developer. Each SMS message was concise and contained a clear call-to-action, such as "Check out available apartments in your location!" or "Don't miss out on an exceptional offer on new apartments!". SMS messaging worked well as an effective channel to remind people about the offer and encourage them to take the next steps. We were able to increase interaction and engagement with users who had already shown initial interest, contributing to the required number of leads.

An integrated strategy of marketing activities allowed us to precisely target audiences with high purchase potential and effectively use each communication channel to maximize the chances of generating valuable leads and meeting campaign goals.

Effects of the campaign

In just one month, we were able to meet all campaign objectives, achieving the required 25,000 clicks and exceeding the expected conversion rate. Thanks to precise targeting and an integrated strategy, instead of the planned 0.7%, we managed to achieve a conversion rate of 0.75%, which translated into an impressive 188 leads. Each lead represented a real opportunity to acquire a new customer, so we built a strong foundation for further cooperation. The client was particularly pleased with the quality of the leads and the smooth running of the campaign, which allowed him not only to reach new audiences, but also to strengthen the recognition of his real estate development brand on the national market.

In addition, thanks to the increased number of ad impressions and precise targeting, the campaign also brought significant benefits in the form of increased brand awareness. Recognition of the developer increased not only among the campaign's direct audience, but also among a wider group of people who may have encountered the brand's message at various stages of the purchase path. The campaign not only achieved the intended quantitative and qualitative goals, but also laid a solid foundation for future activities, which resulted in the client's announcement of continued cooperation.

Summary and future plans

The effective implementation of the campaign and the achievement of all qualitative and quantitative objectives allowed our client not only to reach a new group of potential buyers, but also to increase the recognition of its brand in the real estate market. Exceeding the expected conversion rate and delivering high-quality leads convinced the client of the effectiveness of our strategy and professional approach to project implementation. As a result, our cooperation has gained a solid foundation for further development, and the client has expressed his satisfaction, announcing his desire to continue working on future projects.

Planned future activities include an even more integrated approach and the use of additional marketing channels that can increase the reach and effectiveness of campaigns. We are also analyzing the possibility of implementing more advanced targeting methods, such as dynamic personalized ads and social media remarketing, to reach the target audience even more accurately and increase conversion rates. Future campaigns could also take into account the seasonality of the real estate market, allowing communications to be precisely tailored to the needs and preferences of the audience at any given time.

The long-term plan is to develop strategic cooperation with the client, supporting him not only in acquiring new leads, but also in building a positive brand image and loyalty among potential buyers. The success of the campaign and openness to cooperation on future projects is a clear signal to us that our approach brings tangible benefits and meets the high expectations of the market.

Increase sales of sports supplements with SMS marketing

by Philip W | Oct 23, 2024 | Case Study

At the beginning of the year, we were approached by a client, the owner of a company specializing in the sale of supplements for athletes. His products ranged from protein supplements to creatine to vitamins and minerals that support recovery and overall performance. While his products were popular with loyal customers, our client recognized the need to expand the reach of his marketing efforts and reach a wider audience. One of the main challenges he faced was the growing competition in the sports supplement market and the difficulty of differentiating himself from other brands.

Identify the profile of the ideal customer

A key step to the success of the campaign was to precisely define the profile of the ideal client. Before proceeding, we relied on a thorough analysis of both our client's available data and the broader sports supplement market. Understanding who our target audience was was the foundation on which we based the entire marketing strategy.

Based on the information we gathered, we identified several key characteristics that characterized those most likely to purchase the sports supplements offered by our client.

First of all, our goal was to active athletes - people who regularly train at the gym, run, participate in sports competitions or engage in sports such as crossfit or combat sports. These individuals are constantly looking for ways to improve their performance, recovery speed and overall physical form. Supplementation is a key part of achieving better results for them, so our client's products were a perfect fit for their needs.

Another important characteristic of our target group was Men and women aged 18-35. These are people at the peak of their athletic lives who are intensely concerned with fitness, muscle development and the overall appearance of their physiques. At this age, physical activity often takes the form of regular workouts, and interest in supplements such as protein supplements, creatine or vitamins to support recovery is very high. As a result, the campaign was able to reach an audience that is not only familiar with the supplement market, but actively seeks such products.

Our goal was also to people who care about their figure and health, who may not necessarily be professional athletes, but who are aware of the need for a healthy diet, regular physical activity and supplementation to maximize the effects of their body work. For them, supplements complement a healthy lifestyle, and their awareness of their benefits made them ideal candidates for loyal customers of our client.