Nowadays, image campaigns play a key role in building a brand and gaining the trust of customers. However, not every strategy delivers the expected results. One such example is the story of our client, who initially relied on cooperation with influencers, but due to numerous problems with campaign execution, turned to us - a professional affiliate publisher - in search of better solutions.

 

Challenge

 

Our client, a leader in its industry, was planning an image campaign with the main goal of generating a significant number of sessions in Google Analytics. The campaign aimed not only to increase brand visibility, but also to improve engagement metrics such as time spent on the site, bounce rate and number of page views per session.

Initially, the client decided to work with influencers, counting on their authenticity and ability to build engagement. Unfortunately, he encountered many difficulties:

  • Influencers did not fulfill their agreed commitments.
  • They often avoided tracking their traffic, making it difficult to assess the effectiveness of the campaign.
  • The traffic generated was of low quality, with short time on page and high rejection rate.

The failed campaign was summed up by the client in one sentence: "This is not how it was supposed to look." In search of professional solutions he came to us.

 

Our approach

 

As an affiliate publisher, we have access to proven channels that allow us to execute image campaigns at the highest level. A key element of our strategy is the high quality of our traffic - 95% of our clicks translate into unique sessions in Google Analytics, making us an ideal partner for this type of activity.

Our goal was to generate 50,000 sessions per month, which would be characterized by:

  • Long time spent on the site (2 minutes and 15 seconds on average).
  • Rejection rate at 17%.
  • The average number of page views is 3.5 per session.

 

Results

 

Within a month, we more than met the client's goals. The affiliate campaign generated:

  • 50,000 unique sessions In Google Analytics.
  • The average time spent on the site was 2 minutes and 30 seconds.
  • The rejection rate remained at the level of 17%.
  • A total of 175,000 page views, which translated into 3.5 page views per session.

These results not only exceeded customer expectations, but also significantly influenced the positive perception of the brand in the market.

 

Long-term cooperation

 

After the success of the campaign, the client decided to cooperate with us on an ongoing basis in the implementation of image campaigns. Thanks to our efficiency and transparency, we became his trusted partner in building brand image. We now regularly implement campaigns of a similar nature, delivering results that translate into real business benefits.

 

Summary

 

This story demonstrates the importance of choosing the right partners for image campaigns. Professionalism, precise targeting and high quality traffic are the key elements that ensure success. If you are looking for a proven partner for image campaigns, our company is ready to help you achieve your goals. Contact us and join the ranks of our satisfied customers!