Case Study: Success of a sales campaign in the B2B leasing sector

Case Study: Success of a sales campaign in the B2B leasing sector

by | Jun 25, 2025 | Case Study

In today's dynamic business world, where competition in the financial services market is fierce, companies must constantly look for new ways to increase sales and reach the right customers. One sector that requires a precise approach to customer acquisition is B2B leasing. A company specializing in business leases approached us with just such a challenge. Their goal was to increase leasing sales and thus strengthen their position in the market. With years of experience in generating leads and building sales strategies, our agency took on the task. In this article, we present a detailed case study that describes the process of cooperation, from the identification of the profile of the ideal client, through the implementation of activities and the results achieved. The story shows how a well-planned campaign can bring tangible benefits in a short period of time, as well as the importance of a long-term approach to cooperation.

 

Profile of the ideal customer

 

Before we started any activities, it was crucial to precisely define the Ideal Customer Profile (ICP). The company that approached us operates in the B2B leasing sector, which means that their customers are companies in need of financing for the purchase of machinery, vehicles, IT equipment or other fixed assets. Based on detailed discussions with the client and an analysis of their existing contracts, we created an accurate picture of their ideal client. Such a client is a medium-sized company with 20 to 100 employees, operating in industries such as transportation, construction, industrial production or logistics services. The company should generate annual revenues of between 5 and 50 million zlotys, allowing it to realize leases of between 100,000 and 2 million zlotys. In addition, the ideal client is a company that has been in business for at least 3 years, which guarantees financial stability and the ability to meet long-term commitments. Location was also an important aspect - we focused on companies from large cities and their surroundings, such as Warsaw, Krakow, Wroclaw, Poznan or Gdansk, where the concentration of such companies is the highest. Finally, a key characteristic of the ideal client was readiness to invest in growth, which manifested itself in the need to modernize the vehicle fleet, purchase new production machinery or expand the IT infrastructure. With such a detailed profile, we were able to effectively target the right audience.

 

Activities

 

With the profile of the ideal client clearly defined, we moved on to the implementation of activities. After analyzing the available outreach channels and consulting with the client, we decided to use a call center-based campaign. This type of approach allowed direct contact with potential customers, which is extremely effective in B2B leasing, as purchasing decisions often require detailed conversations and trust-building. The first step was to prepare a call script. The script was designed to be both professional and flexible, allowing consultants to tailor the conversation to the specifics of each company. It included key questions to quickly verify whether a company fit the profile of an ideal client, such as company size, industry, investment needs or growth plans. At the same time, the script emphasized presenting the benefits of leasing offered by our client, such as flexible financing terms, the ability to customize the repayment schedule or a quick decision-making process. The next step was to prepare the database. We used both the data provided by the client and our own resources, which allowed us to create a list of potential customers meeting the ICP criteria. The database was further enriched with information from publicly available sources, such as business registers, which allowed consultants to better prepare for interviews. The call center team consisted of experienced consultants who received training on the specifics of the leasing industry and our client's product. Each call was recorded and analyzed, which made it possible to optimize the script and approach to customers on an ongoing basis. The campaign lasted for a month, during which consultants made thousands of calls, focusing on building relationships and generating interest in the leasing service. In addition, we introduced a system of follow-ups, i.e. re-contacts with companies that had expressed initial interest but needed more time to make a decision. This increased the efficiency of the campaign and ensured that no potential lead was missed.

 

Results

 

After a month of intensive activities, the campaign yielded impressive results. We managed to generate 74 high-quality leads, i.e. contacts to companies that expressed interest in the leasing service and met the criteria of an ideal customer. Each lead was handed over to the client's sales team, along with detailed call notes, which facilitated the subsequent sales process. At the moment, out of these 74 leads, 6 have translated into signed leasing contracts, which is a very good result, considering that the sales process in the B2B sector is usually drawn out over time and involves many steps, such as negotiating terms and conditions, analyzing financial capacity and internal approval on the customer's side. It is worth noting that the remaining leads are still in the sales funnel, which means that we can expect further conversions in the coming months. The client expressed full satisfaction with the results achieved, especially with the quality of the leads delivered, most of which were precisely matched to their expectations. Equally important, the cooperation with the client is long-term. We have already recorded success at the start of the campaign, which confirms the effectiveness of our approach and opens the door to further development of joint activities. In the coming months, we plan to continue the Call Center campaign, and are considering introducing additional channels, such as email campaigns and industry webinars, to further increase the number of leads generated and support the client in achieving ambitious sales goals. This case study shows that a well-planned strategy, based on an in-depth understanding of the customer's needs and precise tailoring of activities, can bring tangible benefits even in a short period of time.

 

Comparison of SMS, mailing and display ads - what to choose for your business?

Comparison of SMS, mailing and display ads - what to choose for your business?

by | Jun 11, 2025 | Basics

In the age of digitization and ubiquitous competition in the marketing world, choosing the right channel to communicate with customers is becoming crucial to the success of any business. SMS, mailings and display ads are three popular tools that help brands reach their audiences, build relationships and increase sales. Each of these channels has its own unique characteristics, advantages and limitations, making their effectiveness dependent on the specifics of the campaign, target audience and business goals. In this article, we'll take a closer look at these three forms of marketing, analyzing their strengths and weaknesses to help you make an informed decision on the best tool for your strategy. Is SMS the king of speed? Do mailings still reign supreme in building relationships? Or are display ads the future of visual engagement? Read on to dispel your doubts and provide practical tips!

SMS - fast, direct, but limited

SMS campaigns are one of the most direct marketing tools to reach customers in just seconds. Thanks to the widespread use of cell phones, SMS enjoy extremely high open rates, reaching as high as 98% within the first three minutes of message delivery. This makes them an ideal choice for campaigns requiring an immediate response, such as timed promotions, event reminders or order status notifications. Their concise form (up to 160 characters) forces you to phrase your message precisely, which can be an advantage in a world where recipients' attention spans are getting shorter. In addition, text messages are universal - they do not require access to the Internet, making them an effective tool in reaching people of all ages and levels of technological sophistication.

However, SMS also has its limitations. The short form of the message makes it impossible to convey detailed information or an elaborate narrative, which can be problematic for more complex offers. The cost of SMS campaigns can be higher compared to mailings, especially with a large recipient base. Moreover, overuse of this channel can lead to customer annoyance, especially if messages are sent too often or for no apparent reason. Obtaining recipients' consent to receive SMS is also key, which requires compliance with RODO regulations and building a contact base in an ethical manner. In conclusion, SMS is a powerful tool for fast and effective communication, but it requires precision and moderation to avoid losing the trust of recipients.

Mailings - versatile and economical, but demanding attention

Email marketing, or mailings, is one of the oldest and most versatile tools in a marketer's arsenal. With the ability to create elaborate, personalized messages, mailings allow you to build long-term relationships with your customers. You can include detailed product descriptions, visually appealing templates, links to your website or educational materials such as tutorials or newsletters. Statistics show that e-mail marketing offers one of the highest returns on investment (ROI) - according to studies, as much as PLN 42 in profit for every PLN 1 spent. In addition, mailings are relatively inexpensive, making them an accessible solution for both small businesses and large corporations.

Despite its many advantages, mailings face some challenges. First, a high percentage of messages end up in the spam folder, which can significantly reduce the effectiveness of a campaign. To avoid this, it is necessary to create engaging titles that comply with SEO principles and are free of words considered "spammy." Second, preparing an effective mailing takes time and skill - from designing an attractive template, to segmenting the recipient base, to optimizing content for mobile devices. Today's audience expects personalization, which means generic, mass messages are less likely to succeed. Finally, mailings require regular maintenance of the database, removal of inactive subscribers and attention to compliance with legal regulations such as RODO. In conclusion, mailings are a powerful tool for those who are willing to invest in quality and personalization.

Display ads - visual and eye-catching, but require a strategy

Display ads, or banner ads displayed on websites, apps or social media, are one of the most visual ways to reach an audience. Their strength lies in their attractive design, which combines graphics, animations and interactive elements to capture the user's attention. Thanks to advanced targeting tools such as Google Ads and social media advertising platforms, display ads can be precisely targeted to specific demographics, interests or locations. They are particularly effective in building brand awareness and attracting new customers, especially in the early stages of the sales funnel. In addition, remarketing capabilities allow you to retarget users who previously visited your company's website, increasing the chances of conversion.

Unfortunately, display ads also have their drawbacks. One of the biggest problems is the phenomenon of "banner blindness," or the ignoring of ads by users who have learned to avoid them with their eyes. The effectiveness of display campaigns can also be reduced by adblockers, which block the display of banners. The cost of such campaigns can be high, especially if a company wants to advertise on popular platforms or in competitive industries. In addition, preparing an attractive ad requires the cooperation of graphic designers, copywriters and marketing specialists, which can be time-consuming and expensive. It is also crucial to constantly monitor and optimize campaigns to ensure an adequate return on investment. In summary, display ads are a powerful tool for brands that want to stand out visually, but they require a strategic approach and the right budget.

Summary

The choice between SMS, mailings and display ads depends on your campaign goals, target audience and available resources. SMS is unmatched in speed and effectiveness, but its limited form requires precision and moderation. Mailings offer versatility and high ROI, but require careful planning and personalization to cut through the information noise. Display ads attract attention with a visual message and allow for precise targeting, but their effectiveness can be limited by banner blindness and cost. The best results often come from combining these channels as part of an integrated marketing strategy, where each has a specific role - from building brand awareness to finalizing sales. Regardless of your choice, the key to success is to understand your audience's needs, tailor your content to their expectations, and continually monitor the results. Ready to choose the right channel for your business? Start by analyzing your goals and test different approaches to find the perfect solution!

 

Case Study - How did we increase online cosmetics sales by 25% in just one month?

Case Study - How did we increase online cosmetics sales by 25% in just one month?

by | May 26, 2025 | Case Study

 

In May 2025, we were approached by a client operating an online cosmetics store that had been successfully operating in the Polish e-commerce market for five years. The company had made a name for itself with a wide range of skin care, makeup and natural cosmetics products, but faced with increasing competition and changing consumer trends, its management decided to take steps to increase sales during a specific period - May 2025. The choice of this month was not accidental: the client was planning to launch a new line of organic products and wanted to use the upcoming Mother's Day as an opportunity to promote gift sets.

The goal set before us was clear: to significantly increase the number of orders in just one month. As a marketing agency specializing in digital campaigns, we enthusiastically accepted the challenge. We knew that the key to success would be to precisely define the target audience, choose the right communication channels and prepare attractive promotional offers. The cooperation began with a detailed consultation with the client, during which we discussed their past sales results, brand strengths and expectations from the campaign.

Target customer

The first step in our process was to precisely define the target audience that our marketing efforts were to reach. The client provided us with analytical data on its existing audience, which provided a solid base for further work. We also conducted our own market research to better understand the preferences and buying behavior of potential customers in the cosmetics industry.

The analysis showed that the main target group is women between the ages of 25 and 45, mostly living in large cities such as Warsaw, Krakow, Wroclaw and Poznan. They are people with secondary or higher education, often working in offices, who have an average or higher income. Their interests revolve around topics related to beauty, healthy lifestyles and ecology - which coincided with the client's offering, which specializes in natural cosmetics.

Further analysis allowed us to isolate key psychographic characteristics of this group. These women are conscious consumers who read product labels, seek out ingredient information and are willing to test new products if they align with their values, such as sustainability or cruelty-free. They often shop online, valuing the convenience and ability to compare offers. In May, they pay particular attention to Mother's Day bargains - both as potential gift-givers and those looking for gifts for loved ones.

Based on this, we created a detailed profile of the ideal customer: 30-year-old woman, resident of a large city, professionally active, taking care of her appearance and health, regularly using social media and subscribing to newsletters of brands she likes. Such a picture allowed us to precisely tailor our marketing strategy to her needs and expectations.

 

Activities

 

After defining our target audience, we moved on to choosing marketing channels and planning specific activities. We decided on email marketing and SMS marketing, considering them the most effective tools for reaching our audience quickly and directly. Both channels were intended not only to increase traffic to the client's online store, but also to encourage recipients to take advantage of prepared promotions and special offers.

Email marketing

As part of the email marketing campaign, we prepared a series of four newsletters that were sent at weekly intervals throughout May 2025. Each had a unique purpose and theme to keep the audience interested and maximize engagement. Here are the details:

  • First newsletter: Mother's Day promotion
    Posted in early May, it focused on a special offer related to Mother's Day. We presented gift sets at attractive prices, offering a 15% discount on selected products. The newsletter included beautiful product images, inspiring slogans (e.g., "Give beauty as a gift") and a clear call to action (CTA): "Buy now and bring joy to your loved ones."
  • Second newsletter: New products on offer
    In the second week of May, we introduced a new line of organic cosmetics that just went on sale. We described their natural ingredients, such as argan oil and aloe vera extract, highlighting the benefits for the skin. We also added a section with tester reviews to add credibility to the offering.
  • Third newsletter: beauty tips
    This mailing was educational in nature. It contained an expert article entitled. "How to take care of your skin in spring?", in which we advised on how to adapt skin care to the changing weather. Woven into the content were links to the client's recommended products, which subtly encouraged purchases.
  • Fourth newsletter: Weekend sale
    At the end of the month, we organized a short-term sale with discounts of up to 25% on selected bestsellers. The newsletter was dynamic and included a countdown timer to the end of the promotion, adding to the sense of urgency.

All newsletters were personalized based on data about previous purchases and recipients' preferences. We took care of an attractive design - we used bright colors, clear fonts and professional product images. Each email contained at least three links directing to the online store to make it easier for customers to go shopping.

SMS marketing

At the same time, we ran an SMS campaign to reach recipients at key shopping moments. Messages were short, catchy and included exclusive offers available only to subscribers. Examples of messages:

  • "Today only! 20% discount on face creams. Use code MAJ20 in the online store!"
  • "Mother's Day is fast approaching! Gift sets -15% only until Friday. Check it out now!"
  • "Weekend sale: up to 25% cheaper on bestsellers. Don't miss out!"

We sent messages at strategic times - usually on Friday afternoons or Saturday mornings, when recipients had more time to shop online. We took care to comply with RODO and SMS marketing regulations, making sure that each recipient agreed to receive such messages. We sent a total of five messages per month, which proved to be the optimal frequency - enough to remind people of the offer, but not so much as to annoy recipients.

Results

After the campaign was completed in May 2025, we proceeded to analyze the results. The results exceeded our wildest expectations and showed how effective well-planned marketing activities can be:

  • 15,000 clicks in the links included in newsletters and SMS messages, indicating high audience engagement.
  • More than 100 orders from new customers, which translated into a 25% increase in sales compared to April 2025.

Additional analytical data provided even more reasons for satisfaction:

  • The open rate of the newsletters was on average 35%, which is well above the industry average of about 20-25%.
  • The click-through rate (CTR) has reached 12%, meaning that one in eight recipients who opened an email or SMS clicked on the link.
  • The conversion rate was 2,5%, which is more than the typical 1-2% in the online cosmetics industry.

Comparing these results with previous months, we noted that the May campaign not only increased traffic to the store, but also attracted new customers who had previously had no exposure to the brand. Importantly, the average basket value of new customers was 10% higher than that of regular customers, suggesting that the promotions were effective in encouraging more purchases.

The customer was very impressed with these results. In a conversation with us he stated: "I didn't expect to achieve such growth in such a short time. This is a real breakthrough for us!".

 

Summary

A campaign conducted in May 2025 for a client selling cosmetics online was a resounding success. The key to this achievement lay in several elements: precise definition of the target group, selection of appropriate communication channels and preparation of attractive and well-planned promotional offers. Email marketing and SMS marketing proved to be the perfect combination to reach female customers in a quick, direct and effective manner.

The results achieved - 15,000 clicks and more than 100 new orders - not only met, but exceeded the client's expectations. The increase in sales, the high level of audience engagement and the acquisition of new, loyal customers showed that even in the competitive cosmetics industry it is possible to achieve significant results with a well thought-out strategy.

The client was so pleased with the results that he immediately expressed his desire to continue the cooperation. We are already planning further campaigns - for the summer of 2025 we intend to focus on the promotion of sunscreens and light moisturizers, using the experience we have gained and even more extensive marketing activities.

This case study proves the importance of understanding the needs of the audience and adapting the right tools to them. As a result, our client's brand not only increased sales, but also strengthened its position in the market, gaining a solid foundation for further development.

 

Building customer databases in affiliation (RODO)

Building customer databases in affiliation (RODO)

by | May 7, 2025 | Basics

In the world of affiliate marketing, building a customer database is the foundation of successful campaigns. Data allows for precise targeting, personalizing offers and building long-term relationships with users. However, it is crucial to collect information in an ethical and compliant manner, especially with RODO, which regulates the protection of personal data in the European Union. In this article, we'll discuss how to effectively create affiliate databases, what tools and forms to use, and how to operate legally to gain customer trust and increase effectiveness.

Designing effective forms

 

Creating intuitive and optimized forms is the first and key step in building a valuable database in affiliate marketing. Forms, such as those used for registration, newsletter sign-ups or landing pages, must be designed with the user in mind to maximize conversion rates. Simplicity is a priority here - too many fields can discourage potential customers. For example, a basic form should be limited to essential data, such as first name and email address, with an optional field for interests, which allows for later segmentation of the base according to user preferences. An important element is the use of a double opt-in technique, i.e. sending a verification link to the email address provided, which the user must click to confirm consent to data processing. Such a mechanism not only ensures compliance with the requirements of the RODO, but also improves data quality by eliminating erroneous or fake email addresses.

Aesthetics and functionality of forms go hand in hand. The form should be clear, with a clear layout and a clear message that clearly states why data is being collected and how it will be used. Checkboxes with precisely worded consent, such as "I agree to receive marketing information," are mandatory to meet legal requirements and build trust. It's also worth ensuring that forms are responsive so they are convenient to use on mobile devices, where more and more users are signing up. In addition, elements such as eye-catching CTA (call-to-action) buttons, such as "Sign up now" in a contrasting color, can significantly increase effectiveness. A/B testing different versions of forms, including their layout, length or wording, allows you to optimize their performance on an ongoing basis, tailoring them to the preferences of your target audience. A well-designed form is a combination of intuitiveness, aesthetics and compliance, which together encourage users to leave data and build a solid foundation for further affiliate activities.

 

Variety of data collection methods

 

In affiliate marketing, standard forms are just the beginning. In order to effectively build your database, you should reach for more engaging and creative methods, such as quizzes, contests, interactive content or gamification. For example, a quiz on shopping preferences, such as "What type of cosmetics suits your skin?" can end with a request for contact information in exchange for a personalized offer or report of the results. This type of approach not only increases user engagement, but also provides valuable information about users' needs, making it easier to target later. Contests, such as sweepstakes with prizes, are also effective in attracting attention - users are eager to provide data to enter the drawing. However, it is important that each of these methods is designed with the user in mind and clearly communicates the purpose of data collection. For example, a contest page should include a brief description of what data is required (e.g., name, email, phone number) and how it will be used, such as to send result notifications or marketing offers.

Compliance with RODO remains key when using these methods. Users must be fully informed about the data processing and be able to easily withdraw consent at any time. Therefore, all user touch points - quizzes, contests or landing pages - should include clear consent wording, such as "I consent to the processing of my data for marketing purposes," and a link to the privacy policy. In practice, this means putting checkboxes that are not checked by default to make consent informed and voluntary. Additionally, it's a good idea to use tools such as pop-ups with data information or dedicated FAQ sections that address users' concerns.

To maximize the effectiveness of these methods, it is crucial to use analytical tools such as Google Analytics, Hotjar or advanced CRM systems (e.g. HubSpot, Salesforce). They allow you to monitor which data sources generate the most traffic, which content engages users and which campaigns bring the best conversions. For example, heatmap analysis can show where users are most likely to leave a quiz, allowing you to optimize its structure. Segmenting the data collected through these methods - for example, by age, location or interests - enables the creation of more personalized campaigns, which increases their effectiveness. In a dynamic affiliate environment, a variety of data collection methods, combined with analytics and compliance, is key to building valuable and useful databases.

 

RODO compliance and trust building

 

RODO is not only a stringent set of regulations, but also a unique opportunity to build customer trust through transparency, accountability and a high standard of data security. The regulation requires companies to collect data only on the basis of the user's explicit, informed and voluntary consent, which requires precise information about the purposes and scope of processing. In practice, this means that every website, form or affiliate campaign must clearly communicate what data is being collected, how long it will be stored and how the user can manage it. For example, consent checkboxes should be worded clearly, avoiding legal jargon, such as "I agree to receive a newsletter with promotional offers."

Data security is another pillar of the RODO that is particularly important in affiliates, where data often comes from multiple sources, such as affiliates, advertising platforms and external landing pages. Companies must use advanced security measures, such as SSL encryption for websites, which secures the transmission of data between the user and the server. Regular security audits, including penetration testing and vulnerability analysis, help identify and eliminate potential threats. Working with trusted hosting providers and CRM platforms that also comply with the RODO is key to ensuring consistency in data protection at every stage of data processing. In the case of affiliations, where data may be shared with partners, it is necessary to enter into data processing entrustment agreements that precisely define each party's responsibilities.

The RODO also imposes an obligation to give users full control over their data. This means that companies must provide easy access to tools that allow them to review, correct, restrict processing or delete data on demand. In practice, this can include dedicated user panels where customers can manage their consents, or automated processes such as newsletter unsubscribe links in every email. A transparent privacy policy that simply describes the purposes of data processing, user rights and the contact information of the data protection officer (if required) is an indispensable part of building trust. In an affiliation, where users may be more skeptical about sharing data, this approach not only minimizes the risk of penalties, but also distinguishes the brand as trustworthy.

In addition, it's worth educating users about their rights under RODO, such as through brief explanations in forms or FAQ sections on the website. These types of activities not only raise awareness, but also build a positive image of the company. In the long run, investing in RODO compliance - from technical safeguards to clear communication - translates into customer loyalty and better results for affiliate campaigns. In a world where trust is currency, responsible data management is becoming one of the most important assets of any marketing strategy.

 

Summary

 

Building a customer database in affiliate marketing is a complex process that requires a balance of creativity, technology and legal responsibility. Effective forms, engaging data collection methods such as quizzes or contests, and strict adherence to RODO rules create the foundation for valuable databases that drive campaign personalization and increase conversions. Investing in intuitive tools, such as optimized landing pages or CRM systems, allows not only to collect data, but also to better understand users' needs, which translates into more effective marketing strategies. At the same time, transparency and security, provided by compliance with RODO, build customer trust, which is priceless in today's digital world.

Operating in a dynamic affiliate environment, marketers must combine innovation with ethics to stand out from the competition. Regular audits, testing new data collection methods and educating users about their rights are steps that not only minimize the risk of penalties, but also strengthen customer relationships. In the long run, it is the responsible approach to data management - from designing forms to giving users full control - that determines the success of a campaign. In a world where data is one of the most valuable resources, the ability to use it ethically and effectively becomes a key component of any affiliate strategy, opening the door to building a loyal and engaged customer community.

Case Study: How we acquired over 250 new customers for one of the largest mobile operators in Poland

Case Study: How we acquired over 250 new customers for one of the largest mobile operators in Poland

by | Apr 30, 2025 | Case Study

In the dynamically changing world of performance marketing, the key to success is the precise alignment of strategy with client needs and the effective use of data. In April 2025, our agency was approached by a company serving one of the largest mobile operators in Poland. The goal was clear: to acquire new customers for phone subscriptions along with devices. The client expected quick and measurable results, and we were ready to meet the challenge. Thanks to a strategic approach, advanced targeting and campaign optimization, we not only achieved our goals, but also significantly exceeded them, delivering more than 250 sales and generating impressive performance metrics. In this article, we outline how we achieved this success step-by-step and why our client decided to continue our cooperation.

The ideal customer and their needs

Our client is a company that has been operating for years as a partner of one of the leaders of the telecommunications market in Poland. It handles the sale of mobile subscriptions, both for individual and business customers, offering attractive packages with devices such as smartphones and tablets. In April 2025, the client set an ambitious goal: to increase the number of new subscribers through a spring promotional campaign. It was crucial to reach people who are ready to switch operators and interested in buying a new device bundled with a subscription. The client expected the campaign to be not only effective in terms of the number of leads acquired, but also cost-effective, with a clear return on investment. With our experience in performance marketing and access to a unique database, we were able to design a campaign that perfectly met these needs.

The database at our disposal has proven to be a key asset. It contains information about users who, in our online forms, declared their interest in switching mobile operators. These are people who are actively looking for better deals, are open to new solutions and are ready to make a purchase decision. Such precise segmentation allowed us to focus on a group with high conversion potential, which significantly increased the effectiveness of the activities. The client appreciated our data-driven approach, which allowed us to minimize budget dispersion and focus on the most promising audiences.

Strategy and operations

To achieve our goals, we designed a multi-channel campaign based on two pillars: email marketing and SMS marketing. The choice of these channels was not accidental. Email marketing allowed us to provide detailed information about the offer, including the benefits of the new subscription and available devices. SMS marketing, on the other hand, provided quick and direct outreach, succinctly communicating the key elements of the promotion and encouraging action. The two channels complemented each other, creating a cohesive purchase path that led recipients from initial contact to the completion of the transaction.

Email marketing: personalization and engaging content

As part of the email campaign, we prepared a series of messages that were fully personalized based on data from our database. Each recipient received an offer tailored to their preferences, such as an offer for a smartphone at a certain price or a subscription with more mobile data. The content of the emails was concise but engaging, with a clear call to action (CTA) and an attractive design that highlighted the benefits of the offer. A key element was the use of dynamic banners that showcased the devices available for the promotion. In addition, we implemented automatic follow-up sequences for people who opened the message but did not take action, which helped increase conversions.

Email marketing results exceeded expectations. We achieved an Open Rate (OR) of 9%, meaning that 9% recipients opened our messages. Click-Through Rate (CTR) was 13%, indicating that 13% people who opened the email clicked on the link leading to the offer page. Finally, the Conversion Rate (CR) reached 1,24%, which means that 1,24% recipients who clicked on the link made a subscription purchase with the device. To better illustrate these results, let's analyze the numbers: if we sent 100,000 emails, about 9,000 people opened the message, 1,170 clicked on the link, and 145 of them finalized the purchase. These numbers confirm that precise targeting and engaging content translated into real results.

SMS marketing: speed and efficiency

In parallel, we ran an SMS campaign to quickly reach the recipients and encourage them to take advantage of the offer. SMS messages were short, containing key information about the promotion (e.g. "New smartphone + subscription from PLN 49/month. Check it out now!") and a link to a landing page. This page was optimized for mobile devices, which ensured convenient form filling and purchase finalization. As with emails, SMS messages were personalized, such as including the recipient's name, which increased their effectiveness.

The SMS campaign also yielded excellent results. The high CTR confirmed that recipients were eager to go to the offer page, and the smooth purchase process on the landing page contributed to high conversions. The combination of SMS and email allowed us to reach recipients at different points in their purchase path, which significantly increased the chances of completing the transaction.

Results that speak for themselves

In total, the campaign generated more than 250 sales of new subscriptions with devices, which significantly exceeded the client's expectations. Performance metrics such as 9% OR, 13% CTR and 1,24% CR confirmed that our efforts were not only effective, but also precise. Every element of the campaign - from database segmentation to message personalization to landing page optimization - was designed to maximize results. Importantly, the campaign was also cost-effective, allowing the client to achieve a high return on investment.

Summary

The success of this campaign is proof that performance marketing based on data and precise targeting can yield spectacular results. Thanks to our unique database, strategic approach and use of email and SMS marketing, we delivered more than 250 new subscribers to the client, achieving excellent performance indicators. The client, satisfied with the results, decided to continue the cooperation in the following months, which is the best confirmation for us of the quality of our services.

This case demonstrates the importance of understanding a client's needs and tailoring activities to the specifics of their business. At our agency, we focus on transparency, measurability and continuous optimization, which allows us to deliver results that exceed expectations. If your company also wants to achieve similar successes, contact us - together we will design a campaign that will take your business to a new level.