Case Study: image campaign success through effective affiliate marketing

by Philip W | Jan 15, 2025 | Case Study

Nowadays, image campaigns play a key role in building a brand and gaining the trust of customers. However, not every strategy delivers the expected results. One such example is the story of our client, who initially relied on cooperation with influencers, but due to numerous problems with campaign execution, turned to us - a professional affiliate publisher - in search of better solutions.

Challenge

Our client, a leader in its industry, was planning an image campaign with the main goal of generating a significant number of sessions in Google Analytics. The campaign aimed not only to increase brand visibility, but also to improve engagement metrics such as time spent on the site, bounce rate and number of page views per session.

Initially, the client decided to work with influencers, counting on their authenticity and ability to build engagement. Unfortunately, he encountered many difficulties:

Influencers did not fulfill their agreed commitments.
They often avoided tracking their traffic, making it difficult to assess the effectiveness of the campaign.
The traffic generated was of low quality, with short time on page and high rejection rate.

The failed campaign was summed up by the client in one sentence: "This is not how it was supposed to look." In search of professional solutions he came to us.

Our approach

As an affiliate publisher, we have access to proven channels that allow us to execute image campaigns at the highest level. A key element of our strategy is the high quality of our traffic - 95% of our clicks translate into unique sessions in Google Analytics, making us an ideal partner for this type of activity.

Our goal was to generate 50,000 sessions per month, which would be characterized by:

Long time spent on the site (2 minutes and 15 seconds on average).
Rejection rate at 17%.
The average number of page views is 3.5 per session.

Results

Within a month, we more than met the client's goals. The affiliate campaign generated:

50,000 unique sessions In Google Analytics.
The average time spent on the site was 2 minutes and 30 seconds.
The rejection rate remained at the level of 17%.
A total of 175,000 page views, which translated into 3.5 page views per session.

These results not only exceeded customer expectations, but also significantly influenced the positive perception of the brand in the market.

Long-term cooperation

After the success of the campaign, the client decided to cooperate with us on an ongoing basis in the implementation of image campaigns. Thanks to our efficiency and transparency, we became his trusted partner in building brand image. We now regularly implement campaigns of a similar nature, delivering results that translate into real business benefits.

Summary

This story demonstrates the importance of choosing the right partners for image campaigns. Professionalism, precise targeting and high quality traffic are the key elements that ensure success. If you are looking for a proven partner for image campaigns, our company is ready to help you achieve your goals. Contact us and join the ranks of our satisfied customers!

Case Study: the success of call center campaigns in the event industry

by Philip W | Dec 19, 2024 | Case Study

Our team was approached by a client who is passionate and committed to organizing a series of events in Poland's largest cities to promote healthy lifestyles. His events are not just ordinary meetings - they are comprehensive, inspiring events that bring together experts, trainers and people who want to change their habits and take care of their health in a conscious way. Each event includes practical workshops, motivational lectures and space to network with other healthy lifestyle enthusiasts.

The client, already experienced in organizing such events, faced a new challenge: reaching the right audience that would be potentially interested in attending its events. The main goal was to increase ticket sales, but also to raise the visibility of the events themselves and build awareness of the value they bring. The client was well aware that in a dynamically changing market, where competition for the attention of the audience is enormous, it would be crucial to precisely reach the right target group.

He was keen on activities that would not only bring quick and measurable results, but also allow for the effective conversion of interest into real sales. The client wanted to act thoughtfully and effectively - he knew that the success of this campaign would be based on the right strategy, the right communication channels and an understanding of the needs of its potential participants. It was of utmost importance to him that the message reach people who are not only looking for knowledge about healthy lifestyles, but are also ready to actively participate in events that can realistically affect their daily lives.

With this mission in mind, we embarked on a collaboration that was to result not only in the achievement of specific sales goals, but also in strengthening the client's position as a leader in health-oriented events in Poland. Our task was to build a strategy that would combine precision targeting, effective promotional tools and understanding of audience needs - all in order to best respond to the challenges faced by our client.

Identifying the profile of the ideal customer

The first step in implementing the campaign was to carefully define the profile of the ideal event attendee. It was crucial to understand who are the people who are not only interested in a healthy lifestyle, but are also willing to participate in this type of event. After an in-depth analysis of event characteristics and available demographic, behavioral and psychographic data, we created a picture of the audience that perfectly fit the idea promoted by the client.

Our research indicated that the main target group is people between the ages of 25 and 45, living in and around larger cities, where access to a variety of activities and education related to healthy lifestyles is greater, but at the same time competition for the audience's time is strong. These are health-conscious individuals who want to take care of their health, well-being and overall quality of life. The lifestyle of these audiences is characterized by physical activity - they regularly use the gym, attend fitness classes or seek out new forms of exercise, such as yoga or Pilates. They are also interested in eating a healthy diet, developing their wellness habits and taking care of the balance between body and mind.

Importantly, for this group of participants, inspiration and motivation are key. They often face challenges, such as a lack of time due to busy work and family lives, as well as difficulties in maintaining long-term motivation for healthy changes. They are looking for concrete solutions and inspiration to help them implement healthy habits in their daily lives. They are eager to participate in events that give them the opportunity to gain practical knowledge, meet experts and exchange experiences with like-minded people.

These recipients are also active social media users who follow content related to wellness, healthy diet and physical activity. They often get inspiration from channels such as Instagram, YouTube and healthy lifestyle blogs. For them, attending an event is not only a form of learning, but also a way to spend time in a valuable way and an opportunity to make new relationships.

By carefully defining this profile, we were able to plan precise activities that reach the right audiences, addressing their needs and motivating them to participate in our client's events.

Action strategy

Based on the developed profile of the ideal customer, our team began the process of searching for the most effective forms of reaching this audience. We analyzed various options that could help achieve the client's goals, taking into account both the effectiveness of the activities and the expectations of the target group. Among the solutions considered were email campaigns, social media ads, SMS activities and direct forms of communication. Each of these tools had its advantages, but after a detailed analysis, we decided on the following call center as the main channel of communication.

This choice was not accidental, and was justified primarily by the ability to personalization of the message. Phone conversations allow communication to be tailored to the needs of a specific person in a direct way, giving space to understand their expectations and concerns. Thanks to this approach, the potential participant of the event not only received detailed information, but also felt noticed and listened to.

The second key factor was speed. Unlike email or advertising campaigns, which often take time to produce visible results, direct telephone contact allows the recipient to be reached immediately and quickly persuaded to purchase an entrance fee. The ability to ask questions, get precise answers and respond immediately fostered a shorter decision-making process, which proved extremely effective in achieving the campaign's short-term goals.

Additionally, relationship building has become one of the cornerstones of this strategy. Phone calls are more engaging than other forms of communication because they allow for a real human interaction. Potential event attendees didn't feel like just another "contact at the base," but like partners in a conversation who were given attention and time. This trust and direct relationship translated into higher conversions and a positive perception of the events.

In summary, the choice of the call center as the main communication channel was driven by the need for a quick, effective and personalized tool to build real audience engagement and achieve the intended sales results.

Implementation of the campaign

Once the activities were launched, our call center team got to work hard, aiming not only to sell tickets, but also to build a positive experience with potential event attendees. In just one month, we managed to conduct more than 10,000 phone calls, which were carefully planned and personalized. Each contact was an opportunity to present the advantages of attending the events, highlight their educational value and the inspiring atmosphere that awaited the participants. With an empathetic approach and the ability to understand the needs of callers, our team successfully encouraged thousands of people to purchase tickets.

The effects of the campaign were impressive. Sold several thousand tickets, and particularly noteworthy - over 70% of the transactions came from people who did not previously know our client or his initiatives. This proves how effective the right targeting combined with a direct and engaging communication channel can be. Phone calls allowed not only to convince new participants to participate, but also to create an authentic relationship based on dialogue and trust. Each call was tailored to the individual needs of the recipient, which translated into greater engagement and a positive perception of the campaign itself.

An additional advantage of the activities was the acquisition of valuable Contact details of those interested in future events. In the course of our conversations, we were able to identify not only those willing to purchase tickets for current events, but also those who expressed a desire to participate in similar initiatives in the future. This created a solid database of contacts that can be used in future marketing efforts, giving our client an advantage in building relationships with their audience in the long term.

Results and further cooperation

The results of the campaign significantly exceeded the original objectives, and the client himself was not only satisfied with the results, but also with the quality of the entire implementation process. Key sales targets were achieved, while increasing brand awareness and gaining new ambassadors in the form of satisfied event attendees. The phone calls proved to be not only a tool for quick sales conversion, but also an element that built a positive brand image as an organizer of valuable and inspiring events.

The client's satisfaction and measurable results made the campaign the foundation for further cooperation. The client regularly returns to us with new projects, confident that he can count on our professional support, flexibility and efficiency of operations. Our team has proven that a properly tailored strategy, based on precise targeting and engaged communication, can yield spectacular results in both the short and long term.

Case Study: Maximize online cosmetics sales on Black Friday with email and SMS marketing

by Philip W | Dec 11, 2024 | Case Study

We were approached by a client in the fast-growing e-commerce industry, specializing in online cosmetics sales. Its offerings ranged from skin care to makeup products, with an emphasis on natural and high-quality ingredients that set the brand apart from the competition. The client had been successfully building its market position for several years, but realized that Black Friday was a unique opportunity to reach new audiences, increase its brand recognition and maximize sales.

The goal of the campaign was not only to generate rapid revenue growth in a short period of time, but also to attract loyal customers who would return to the store in the future. The client wanted to take full advantage of the potential of this hot shopping period, when consumers are particularly susceptible to promotions and limited-time offers. It is worth noting, however, that the challenge was time pressure - the approaching Black Friday required rapid preparation of marketing activities and precise targeting of audiences to make the campaign as effective as possible.

Together with the client, we decided to act quickly and effectively, developing a strategy that, on the one hand, responded to the needs of the audience and, on the other, maximized sales results during the most shopping-intensive period of the year.

Strategy - determining the profile of the ideal customer

At the beginning of our cooperation with the client, we conducted a detailed analysis of the market and previous sales activities in order to precisely define the ideal customer profile (ICP). This type of analysis was crucial, as it allowed us to focus on the most promising audiences and minimize the risk of ineffective targeting.

Together with the client, we identified the key characteristics and behaviors that define their target audience:

Demographics: The main group of recipients turned out to be women aged 20-45 years, living primarily in medium and large-sized cities. This is a group characterized by high online activity, both in terms of shopping and consuming beauty-related content. Women of this age are often looking for effective, modern yet affordable beauty products to meet their skincare and makeup needs.
Interests: The recipients were characterized by awareness of beauty trends, and their main interests included skin care, makeup products and natural beauty products. They were particularly attracted to brands that emphasized an ecological philosophy, transparent ingredients and values related to health and environmental concerns.
Purchasing behavior: Behavioral analysis has shown that the target group is uniquely active in online shopping. Customers often take advantage of promotions, look for bargains and react quickly to discount messages, especially during periods such as Black Friday. Additionally, they are sensitive to limited-time offers and out-of-stock messages (the so-called FOMO effect).
Channels of communication: It was crucial to tailor communication channels to the preferences of the audience. Research has shown that women in this group expect to quick and convenient contact. The greatest potential in communicating with them was in SMS campaigns, which have a high open rate, and e-mail marketing, which allows for a more elaborate presentation of an offer with visually appealing graphics and detailed descriptions.

By defining the audience profile in such detail, we were able to create a personalized and effective marketing strategy. Segmenting the group allowed us not only to better understand the needs of customers, but also to deliver offers to them in an accessible and attractive way, maximizing the chances of conversion.

Implementation of activities

Based on the developed profile of the ideal customer, we created a precisely planned, two-pronged marketing campaign that combined SMS Marketing and E-mail Marketing. It was crucial to combine speed with message appeal to maximize the potential of Black Friday.

SMS Marketing

SMS was one of the pillars of the campaign because of its effectiveness and the immediacy of reaching the recipient.

Short, engaging content: We created content based on the principle of "short and to the point," with a clear call to action (CTA) and a link leading directly to the Black Friday offer. We focused on creating messages that built a sense of urgency and exclusivity, such as. "Black Friday today only! -40% on bestselling cosmetics. Check it out now!".
Optimize shipping times: Matching shipping times to the best conversion moments proved crucial. Analysis of purchase behavior showed that the highest activity of recipients occurs at the mornings (7:00-9:00) and evenings (19:00-21:00)**. This ensured that our messages reached customers at the time when they are most likely to reach for the phone and make purchases.
Personalization: SMS were targeted to a precisely selected group of recipients, increasing their effectiveness and reducing the risk of spam.

E-mail Marketing

E-mail marketing allowed us to deliver more elaborate messages and present our offerings in a visually appealing and informative way.

Newsletter design: We created professionally designed newsletters that stood out from other offers. We used aesthetically pleasing graphics, clear CTAs and thoughtful content layout. We brought the most attractive promotions to the forefront, highlighting the most popular products in the Black Friday offer.
Segmentation of the base: Careful segmentation of the mailing base made it possible to tailor messages to different audiences.

New customers They received offers that attracted their attention, such as. "Your first bargain! -40% on everything on Black Friday only!".
Regular customers were rewarded with special loyalty promotions, which further encouraged them to buy again.

Email sequence: We planned a consistent and dynamic email sequence:

Teaser Before Black Friday: an introductory email that built suspense and informed of upcoming promotions ("Get ready for the biggest discounts of the year! We start already on Friday!").
Main offer: On the day of Black Friday, we sent out a major newsletter with a full overview of the promotions, highlighting the best bargains and the limited duration of the action.
Reminder: At the end of the campaign day, we sent a reminder about the upcoming end of the offer to motivate the undecided to take action ("This is the last chance! Black Friday ends in 3 hours!").

Synergy of activities

Thanks to the combination of fast, instant SMS z more extensive e-mail campaigns We were able to reach different customer segments at different stages of the purchase path. SMS built a sense of urgency, while emails allowed for a deeper presentation of the offer and built engagement.

This synergy of activities maximized the effectiveness of the campaign, reaching customers at the most appropriate times and providing them with personalized, engaging content.

Campaign results

Our efforts have yielded impressive effects, which not only met but exceeded the client's expectations. Thanks to a precisely developed strategy and an effective combination of SMS marketing and e-mail marketing, specific, measurable results were achieved:

Number of clicks: The campaign generated 45,000 clicks, which testifies to the high level of interest in the offer and the effectiveness of our messages. Optimization of sending hours and personalization of content allowed us to attract the attention of the target audience and direct them to the store's website.
Conversion rate (CR): We have reached conversion rate of 1.71%, which is a very good result, especially in such a competitive time as Black Friday. This means that nearly 2 out of 100 users who clicked on our links decided to make a purchase. The effectiveness of the campaign was due not only to attractive offers, but also to a well-thought-out purchase path and clear calls to action (CTAs).
Number of sales: As a result of the campaign, we were able to generate 769 orders. Each order is the result of a well-tailored offer and the right timing to reach the customer. It is worth noting that the campaign not only attracted new customers, but also activated existing ones, who decided to use the store's offer again.
ROI (Return on Investment): ROI has reached 211%, which means that every zloty invested in the campaign generated 2.11 PLN profit. Such a result testifies to the extremely high efficiency of operations and excellent return on investment, which fully justified the decisions made by the client to work with us.

Summary of results

The activities carried out not only yielded tangible results in the form of increased sales, but also allowed the client to realize the full potential of Black Friday. The achieved indicators confirm that combining fast, effective SMS communication with more detailed and engaging email marketing was the key to success. The campaign not only attracted the attention of customers, but also built the foundation for long-term relationships with new recipients who may become loyal customers in the future.

By working closely with the client, understanding their needs and precise targeting, our marketing strategy has yielded results that have significantly increased sales and a positive brand image in such a competitive time.

Case Study: Photovoltaics - an effective campaign for a B2B customer

by Philip W | Dec 4, 2024 | Case Study

Our agency was approached by a client from the photovoltaic industry, looking for support in achieving an ambitious goal: reaching business customers - business owners who consciously invest in modern and environmentally friendly solutions, such as renewable energy sources. However, his expectations went beyond traditional sales goals. The client wanted to build a strong presence for his brand in the minds of entrepreneurs, while highlighting the benefits of using photovoltaics in business. This project was a demanding challenge that required us to take a comprehensive approach and strategically plan our activities. We knew that our experience in B2B marketing and extensive toolkit would be crucial in achieving the desired results. Full of commitment, we embarked on a process that would not only meet but exceed the client's expectations.

Determine the profile of the ideal customer

The first step on the road to success was a thorough understanding of our client's needs and expectations. It was crucial to create a profile of the ideal audience, which allowed us to precisely select the tools and methods of communication. We began by conducting a detailed market analysis, taking into account both trends in the photovoltaic industry and the behavior and needs of potential customers. In this way, we determined who constitutes the best target group for our client:

Owners of small and medium-sized enterprises - business managers who seek to optimize operating costs, including electricity costs. Often these are entrepreneurs who understand the need to invest in modern technologies to increase the competitiveness of their companies.
Industrial and service industries - Such as manufacturers, hotels, restaurants and retail chains. In these sectors, energy consumption is much higher than in other types of business, making photovoltaic solutions likely to yield the greatest savings and quick return on investment.
Companies located in regions with high insolation - Identifying these areas allowed us to make the campaign even more targeted. In regions where solar insolation is higher, the efficiency of photovoltaic systems is higher, which further increases the attractiveness of investments.
Decision makers aged 35-55 - the group that most often makes strategic decisions about investments in companies. These are the people who are usually open to innovation and interested in technologies that can improve a company's operational efficiency while helping to protect the environment.

The process of defining the profile of the ideal customer not only helped us better understand who we were targeting with our message, but also enabled us to focus our marketing efforts on a precisely targeted audience. As a result, we were able to design a campaign that was both effective and well-tailored to the specific needs of the B2B market.

Marketing activities

After carefully determining the target audience, we proceeded to implement marketing activities, focusing on two main channels: email marketing and call center. These two tools allowed us to effectively reach specific customer segments and achieve our goals.

E-mail marketing

Email marketing was the cornerstone of our campaign, as it allows us to precisely target specific audiences, while offering the ability to personalize content. As part of this strategy, we created a series of dedicated campaigns that were both visually appealing and rich in substantive content. These campaigns:

They educated about the advantages of photovoltaics for business - provided recipients with detailed information on the benefits of investing in renewable energy sources, such as long-term savings, independence from rising electricity prices, and the possibility of taking advantage of available subsidies and tax credits.
They presented case studies - we presented real success stories of companies that have implemented photovoltaics in their businesses. The case studies showed concrete data, such as the savings achieved, the return on investment and the positive impact on the company's image as an environmental leader.
They encouraged action - Each email ended with a clear CTA (Call to Action), directing recipients to the client's website, where they could learn more about the offer or contact us directly. We also used campaign performance monitoring tools, which allowed us to optimize content and targeting on an ongoing basis.

Call center

In parallel, we implemented a strategy based on direct telephone contact. We worked with a professional call center team that was experienced in handling business customers. Personalization and a thorough understanding of the target customer's profile allowed the team to successfully complete tasks.

Personalized calls - The call center operators carefully prepared for each call, so they were able to provide precise information tailored to the specific business of the company.
Presenting the offer - The talks focused on the key benefits of investing in photovoltaics, such as a quick return on investment and improved energy efficiency for the company.
Making appointments - The main goal was to initiate direct contact between the potential customer and our client, which enabled further commercial activities.

Thanks to the synergy of the two channels, it was possible to effectively reach both audiences who prefer digital forms of communication and those who expect direct contact. Both tools complemented each other, allowing to maximize the effects of the campaign.

Results of actions

Our marketing campaigns produced results that fully met the client's expectations, while highlighting the effectiveness of the strategies used. As a result of our activities, we achieved:

50 thousand sessions in Google Analytics - This impressive number of visits to the client's website demonstrates a significant increase in brand interest among potential business customers. With precise targeting and valuable content, we were able to successfully increase the brand's visibility in the B2B environment. These sessions were no accident - the origin of the traffic indicated that we were reaching the right audience, reinforcing the client's position as an expert in photovoltaics for businesses.
Conversion ratio (CR) of 0.3% - is a key indicator that shows the effectiveness of the campaign in converting site visitors into potential customers. Achieving this level of conversion translated into 150 potential customers (50 000 x 0,003). These were people already realistically interested in the offer, ready to make further discussions and purchase decisions.

These results were not accidental - they were achieved through a strategic combination of educational and sales activities, which made it possible to effectively interest the audience and inspire their confidence. For our client, this figure meant a solid base of potential contractors with whom he could directly establish business relationships.

In addition to hard data, it is also worth highlighting image effect campaigns. The increase in the number of sessions and the clear interest in the offer translated into the perception of the brand as an innovative leader in the photovoltaic industry. Thanks to well-chosen marketing tools, our client not only gained new potential business partners, but also strengthened its position in the market, becoming a recognizable player in the B2B sector.

Our efforts demonstrated that a well-designed and executed campaign can not only meet its objectives, but also provide additional benefits, such as increased reputation and long-term customer relationships. This was further proof that precise targeting, effective content and a multi-channel approach are key to successful marketing efforts.

Summary

The case of cooperation with a client from the photovoltaic industry perfectly illustrates how crucial it is to properly select marketing tools and precisely define business objectives. Thanks to the use of a comprehensive approach and a multi-channel strategy, we were able to achieve our goals and deliver measurable results.

A combination of educational activities, such as email marketing, with direct contact implemented by call center, allowed us not only to increase brand recognition among potential customers, but also to deliver valuable leads that have a real chance of turning into long-term business relationships. The results of the campaign - 50,000 sessions and 150 potential customers - are proof of the effectiveness of our proposed approach.

The success of this project consisted of:

Precise definition of the target group - Detailed market analysis and segmentation allowed us to reach exactly those audiences that were most likely to be interested in our client's offer.
Effective use of various communication channels - The multi-channel approach made it possible to reach both audiences who prefer digital communication and those who prefer direct contact by phone.
Working closely with the customer - Constant dialogue and joint prioritization at every stage of the campaign allowed us to adapt our activities to changing business needs and goals.

The results achieved are not only numbers, but also a clear increase in the perception of our client's brand as a leader in the photovoltaic industry. The campaign has built a solid foundation for further activities, attracting new potential customers and strengthening the company's image as an innovative B2B solutions provider.

If you also want to increase your brand awareness, build effective marketing campaigns and reach your ideal customers, we invite you to work with us. Together we will not only achieve your business goals, but also help you stand out in the market and build long-term success. Contact us today and find out how we can help your business grow even faster!

Case Study: Successful affiliate campaign for a car dealer in Poland

by Philip W | Nov 13, 2024 | Case Study

In this case study, we present the cooperation that our agency has established with one of the leading affiliate networks on the market. This partner approached us with an ambitious marketing challenge - the implementation of an affiliate campaign for one of the largest dealers of a popular car brand in Poland. The goal of this campaign was to precisely reach new customers from all over the country, potentially interested in buying a car.

Our task was not only to ensure a high number of clicks, but also to achieve a specific level of conversion in the form of leads - the requirement was 40,000 clicks and a conversion rate (CR) of 0.5%. To meet these expectations, we developed a strategy that allowed us to effectively reach the designated target group and meet the client's high requirements.

The rest of this article details our strategy, which helped us achieve the expected results, and the steps we took to maximize the potential of channels such as email marketing, display advertising and SMS marketing. Thanks to properly planned and executed activities, our campaign yielded tangible results, which resulted in continued cooperation and further development of business relations.

Determine the profile of the ideal customer

At the beginning of the campaign, it was crucial to create a detailed profile of the ideal customer in order to fine-tune the message and marketing activities. Using target audience data and client guidelines, we analyzed a wide range of demographic, economic and behavioral information. We determined that the optimal target audience for the campaign would be 30-55 year olds who live in both larger cities and suburban areas. These are people of middle or higher material status, which allows them to think about buying a new vehicle - an investment that requires a stable financial situation.

In addition, we have taken into account that customers in this group are often looking for solutions that make life easier, including modern technologies that improve everyday life. They are open to taking advantage of opportunities offered by advanced driver assistance systems or innovative equipment. We also analyzed their financial preferences in order to select an appropriate advertising message - a sizable portion of this group, instead of paying cash, chooses convenient credit or leasing options, which lowers the purchase threshold and makes it more accessible.

Taking into account current trends in the automotive market in Poland, we also took into account the growing interest in hybrid and electric cars. In this way, we responded to the growing environmental awareness, fitting into the long-term direction of the brand promoted by the dealership. In this way, the profile of the ideal customer not only increased the relevance of the campaign, but also gave it a value with which the target group could identify.

Campaign strategy, activities

The campaign was planned to maximize the potential of the three main communication channels: email marketing, display ads and SMS marketing. Each of these channels had a specific function in the strategy, allowing us to reach different segments of the target audience and increase the reach and effectiveness of the campaign.

Email marketing: In our email marketing efforts, we relied on personalization and audience segmentation, which allowed us to tailor the message to the different preferences and needs of potential customers. Before each mailing, we performed a thorough analysis of the schedule, so that our messages would reach recipients at the most appropriate time - when they were more likely to get acquainted with the offer and decide to contact us. We used dynamic content that took into account users' individual buying preferences and reminders about the benefits of financing a car purchase, among other things. Each message contained a clear call to action (CTA), redirecting recipients directly to the dealer's website, which maximized conversion. In addition to informative content, our emails also included visual elements - photos and short videos showcasing car models - to capture users' attention and build interest.

Display ads: Display ads played a key role in building campaign recognition and increasing the visibility of the dealership's offer. We focused on placing them on popular Polish portals and advertising networks that attract users looking for automotive information or thinking about replacing their vehicle. Matching graphics and advertising messages to different sub-pages and locations in the advertising network allowed for precise targeting, increasing the chances of reaching people who are realistically considering a purchase. We also created several variants of ads that naturally directed attention to key elements of the offer, such as modern technologies in the vehicles, available forms of financing and attractive terms of purchase - anything that could entice potential buyers to click on the ad.

SMS marketing: SMS marketing was an element of the campaign that allowed direct and quick contact with recipients. Our messages were short, concise and designed to convey key information, such as the latest promotions or invitations to contact a dealer representative. Each SMS contained a link that provided quick access to the dealer's website, enabling immediate action. A key element was the precision of the timing of the SMS messages, which had a significant impact on the open rate and engagement of recipients. Our analysis showed that messages sent in the afternoon and early evening hours had the highest effectiveness - at these times, recipients were more receptive to purchase-related messages and interested in special offers.

Each of the channels played a complementary role, allowing to achieve synergies in communication and ensure broad outreach to the target audience. As a result, the campaign strategy not only attracted a large number of interested users, but also effectively directed their attention to the dealer's offer, increasing the chances of conversion and final leads.

Campaign results

Thanks to the dedication of the entire team, precise planning and optimal management of the marketing budget, we were able not only to meet all the client's expectations, but also to exceed the goals, which had a direct impact on the success of the campaign. Carefully designed activities and flexibility during the project allowed us to continuously monitor progress and adjust the strategy to achieve the best possible results.

Number of clicks: We delivered the required 40,000 clicks in one month, achieving this result on schedule. Regular analysis and testing of the effectiveness of the various communication channels allowed us to optimize our efforts to maximize the number of clicks while maintaining a high quality of traffic. By carefully tailoring the content of the ads to the users' needs, the campaign attracted the right audience, increasing the chances of conversion.

Ad displays: One of the key indicators of campaign effectiveness was the number of ad impressions. Thanks to precisely planned activities and the choice of popular portals and advertising networks, we achieved a result of 5 million display ad impressions. Such an impressive number of impressions significantly increased the recognition of the campaign, allowing viewers throughout Poland to become familiar with the dealer's offer. As a result, the dealer's brand became more visible and present in the minds of customers, which created a solid foundation for long-term sales results.

Leads: The most important indicator of the campaign's success was the number of leads, which directly translated into the sales effectiveness of the marketing efforts. In the end, we acquired the required number of leads, achieving a conversion rate of 0.5%, in line with the client's expectations. Achieving this result was possible thanks to effective audience segmentation and the use of tailored marketing messages that attracted attention and generated interest in the offer. Each lead was the result of carefully planned activities, which from start to finish were aimed at achieving the campaign's sales goal.

Our campaign not only delivered measurable results, but also built lasting relationships with the audience, increasing interest in the dealer's brand and strengthening its position in the market. The successful implementation of the objectives not only met the client's expectations, but contributed to long-term cooperation, which is a great distinction and confirmation of the quality of our services.

Summary and effects of cooperation

Our marketing efforts led to the full realization of the campaign's stated goals, which translated into clear customer satisfaction and positive sales results. The affiliate campaign we created not only helped the dealership reach a wide group of potential customers throughout Poland, but also strengthened its market position and increased brand recognition. Thanks to effective outreach to a precisely defined audience and a refined communication strategy, the client gained access to a new, valuable audience that was more likely to buy.

The high effectiveness of our activities, manifested in the realization of all the key campaign indicators, inspired enough confidence in the client that he decided to continue our cooperation. This cooperation is a great success for us and at the same time a valuable confirmation of the effectiveness of the marketing strategies we use. Our experience and flexible approach to affiliate campaign management have once again proven that we can effectively support our partners' business goals, providing them with tangible results in the form of new leads and conversions.

From our point of view, the continuation of cooperation also means the possibility of further development and optimization of the campaign, so that we can even more effectively respond to our client's needs and strengthen their relationship with the market. Thanks to the fruitful cooperation with the car dealer, our agency has enriched its experience with another successful campaign, which confirms that a well-chosen strategy and excellent execution are the key to success in affiliate marketing.

Nationwide reach and high conversion - Case Study of a campaign for a leading real estate developer

by Philip W | Nov 6, 2024 | Case Study

Our agency was approached by an affiliate network that represented one of the largest developers in Poland. Their goal was to reach new customers throughout the country - people looking for apartments and those interested in investing in real estate. It was crucial for the developer to obtain not only a sufficient number of clicks, but most importantly valuable leads that could translate into real interest in the offer and potential sales. The campaign included an ambitious goal of acquiring 25,000 clicks to generate the required conversion rate of 0.7%. The challenge required a precise and thoughtful approach to the entire process, so the team undertook the task with full commitment. Executing such an extensive campaign on a nationwide scale, while meeting the client's expectations, required us to have an in-depth understanding of the real estate market and tailor a strategy that would allow us to effectively reach a precisely defined audience.

Profile of the ideal customer

In order to effectively reach those most interested in the developer's offer, we began by creating a detailed profile of the ideal recipient. Based on an analysis of the real estate market and the characteristics of the products offered by our client, we defined a target group that best matched the goals of the campaign and could realistically translate into the generation of valuable leads.

Our key audiences were people between the ages of 25 and 45, who are most likely to be starting out in the real estate business or considering investing in an apartment. We mainly targeted residents of large and medium-sized cities, which are experiencing a steady increase in demand for new units, but we did not forget about suburban areas and more developed villages, where demand for real estate is also growing. We paid attention to economically active people with stable incomes who have an adequate budget or qualify for a mortgage. The financial profile of our potential customers took into account both those with higher incomes, looking for higher-standard housing, and those looking for starter homes at attractive prices.

The ideal recipients of the campaign are not only those planning to buy property for personal use, but also those interested in investment opportunities. We determined that many of the potential customers were those following the real estate market in search of profitable investments, especially in cities with dynamic infrastructure development. The profile also included an interest in additional financing options - including preferential mortgage terms, which are often an important consideration in the decision to purchase real estate.

Specifying the profile of the ideal audience allowed us not only to effectively select marketing content, but also to precisely choose the communication channels that most closely matched the preferences of this target group. As a result, we were able to accurately target the campaign to people with the highest purchasing potential, which greatly influenced the effectiveness of the entire project.

Strategy for marketing activities

In order to maximize the potential of the campaign and reach a wide range of people interested in buying a property, we developed an integrated marketing strategy, combining email marketing, display ads and SMS marketing. Each of these channels had a specific role, tailored to the stage of the purchase path and the characteristics of the audience, in order to achieve high effectiveness and the desired conversion rate.

E-mail marketing

The first step was to prepare personalized e-mails addressed to people potentially interested in the developer's offer. Each e-mail was designed to be visually appealing, with attention to detail and an intuitive layout of information. In the communications, we included the main assets of the apartments offered by the client, including their location, amenities and access to infrastructure. In addition, the e-mails included educational elements, such as guides to financing the purchase of real estate and advice on how to buy an apartment for the first time, which built trust and engagement with the recipients. Through this form of communication, we significantly increased awareness of the offer, and generated valuable clicks, which were the first step to establishing a relationship with a potential customer.

Display ads

Display ads played a key role in building recognition and generating interest in the housing offerings. These ads were displayed on sites visited by people meeting the profile of the ideal customer, which allowed us to precisely reach the audience on a large scale. We used attractive graphics and slogans emphasizing the unique advantages of the investment, including the location of the apartments in rapidly developing neighborhoods, the availability of green areas and the high standard of finish. Thanks to effective targeting, we were able to achieve a number of impressions of 1.2 million, which significantly increased the visibility of the campaign nationwide and attracted the attention of customers at various stages of their purchase decision.

SMS marketing

SMS marketing was the third pillar of our strategy, designed to keep people engaged who had expressed interest in the offer but had not yet decided to contact the developer. Each SMS message was concise and contained a clear call-to-action, such as "Check out available apartments in your location!" or "Don't miss out on an exceptional offer on new apartments!". SMS messaging worked well as an effective channel to remind people about the offer and encourage them to take the next steps. We were able to increase interaction and engagement with users who had already shown initial interest, contributing to the required number of leads.

An integrated strategy of marketing activities allowed us to precisely target audiences with high purchase potential and effectively use each communication channel to maximize the chances of generating valuable leads and meeting campaign goals.

Effects of the campaign

In just one month, we were able to meet all campaign objectives, achieving the required 25,000 clicks and exceeding the expected conversion rate. Thanks to precise targeting and an integrated strategy, instead of the planned 0.7%, we managed to achieve a conversion rate of 0.75%, which translated into an impressive 188 leads. Each lead represented a real opportunity to acquire a new customer, so we built a strong foundation for further cooperation. The client was particularly pleased with the quality of the leads and the smooth running of the campaign, which allowed him not only to reach new audiences, but also to strengthen the recognition of his real estate development brand on the national market.

In addition, thanks to the increased number of ad impressions and precise targeting, the campaign also brought significant benefits in the form of increased brand awareness. Recognition of the developer increased not only among the campaign's direct audience, but also among a wider group of people who may have encountered the brand's message at various stages of the purchase path. The campaign not only achieved the intended quantitative and qualitative goals, but also laid a solid foundation for future activities, which resulted in the client's announcement of continued cooperation.

Summary and future plans

The effective implementation of the campaign and the achievement of all qualitative and quantitative objectives allowed our client not only to reach a new group of potential buyers, but also to increase the recognition of its brand in the real estate market. Exceeding the expected conversion rate and delivering high-quality leads convinced the client of the effectiveness of our strategy and professional approach to project implementation. As a result, our cooperation has gained a solid foundation for further development, and the client has expressed his satisfaction, announcing his desire to continue working on future projects.

Planned future activities include an even more integrated approach and the use of additional marketing channels that can increase the reach and effectiveness of campaigns. We are also analyzing the possibility of implementing more advanced targeting methods, such as dynamic personalized ads and social media remarketing, to reach the target audience even more accurately and increase conversion rates. Future campaigns could also take into account the seasonality of the real estate market, allowing communications to be precisely tailored to the needs and preferences of the audience at any given time.

The long-term plan is to develop strategic cooperation with the client, supporting him not only in acquiring new leads, but also in building a positive brand image and loyalty among potential buyers. The success of the campaign and openness to cooperation on future projects is a clear signal to us that our approach brings tangible benefits and meets the high expectations of the market.

Increase sales of sports supplements with SMS marketing

by Philip W | Oct 23, 2024 | Case Study

At the beginning of the year, we were approached by a client, the owner of a company specializing in the sale of supplements for athletes. His products ranged from protein supplements to creatine to vitamins and minerals that support recovery and overall performance. While his products were popular with loyal customers, our client recognized the need to expand the reach of his marketing efforts and reach a wider audience. One of the main challenges he faced was the growing competition in the sports supplement market and the difficulty of differentiating himself from other brands.

Identify the profile of the ideal customer

A key step to the success of the campaign was to precisely define the profile of the ideal client. Before proceeding, we relied on a thorough analysis of both our client's available data and the broader sports supplement market. Understanding who our target audience was was the foundation on which we based the entire marketing strategy.

Based on the information we gathered, we identified several key characteristics that characterized those most likely to purchase the sports supplements offered by our client.

First of all, our goal was to active athletes - people who regularly train at the gym, run, participate in sports competitions or engage in sports such as crossfit or combat sports. These individuals are constantly looking for ways to improve their performance, recovery speed and overall physical form. Supplementation is a key part of achieving better results for them, so our client's products were a perfect fit for their needs.

Another important characteristic of our target group was Men and women aged 18-35. These are people at the peak of their athletic lives who are intensely concerned with fitness, muscle development and the overall appearance of their physiques. At this age, physical activity often takes the form of regular workouts, and interest in supplements such as protein supplements, creatine or vitamins to support recovery is very high. As a result, the campaign was able to reach an audience that is not only familiar with the supplement market, but actively seeks such products.

Our goal was also to people who care about their figure and health, who may not necessarily be professional athletes, but who are aware of the need for a healthy diet, regular physical activity and supplementation to maximize the effects of their body work. For them, supplements complement a healthy lifestyle, and their awareness of their benefits made them ideal candidates for loyal customers of our client.

It is also worth noting that our target group consisted of enthusiasts of modern products - people who are eager to follow the latest trends in the supplement world and are open to testing innovative formulas. Such customers are not only looking for high-quality supplements, but also appreciate brands that offer new solutions, technologically advanced formulas or products based on market novelties.

Precise definition of these characteristics allowed us not only to effectively design the marketing campaign, but also to tailor the advertising message to the needs, expectations and lifestyles of our audience. It was this accurate profiling of customers that became one of the key elements in the success of the entire campaign.

Activities in SMS marketing

After carefully defining the profile of the ideal customer, we proceeded to implement a campaign using SMS marketing. The decision to choose this communication channel was well thought out and based on solid data. SMS marketing not only stands out as having one of the highest open rates compared to other forms of marketing, but also provides instant reach to recipients. This is extremely important for product promotions that often have a limited offer period, such as limited editions of supplements or special occasions that last only a few days.

We opted for SMS marketing because it is a channel that allows us to quickly communicate a key message while engaging users to take immediate action. In the case of sports supplements, where the need for a quick purchase decision is important, a short and direct message was the ideal solution. The SMS messages we sent were personalized, which allowed us to build a relationship with recipients and instill trust in the brand.

Our strategy was based on sending personalized messages, which not only informed about products, but also offered attractive discounts i access to new products. Each message was carefully thought out and contained specific, concise information to generate interest and prompt the recipient to act quickly. We used simple but effective calls to action, such as "Buy now," "Get 20% discount," and "Last chance for promotion," which resulted in significantly higher conversion rates.

Additionally, short and specific messages were optimized for maximum effectiveness - instead of sending long, complicated content, we focused on the most important aspects, such as the unique benefits of the product and the limited time of the promotion. This gave recipients a clear motivation to immediately click on the link and make a purchase.

Moreover, we focused on regularity of communication, but avoided spam. An important element of the campaign was the right balance of the frequency of messages sent - SMS messages were sent at times that were crucial from the point of view of the promotion, such as during time-limited special offers or just before a new product launch. Thanks to this, we were able to maintain the interest of the recipients while not over-saturating them with information.

These activities resulted in exceptionally high conversion rates - the SMS not only reached recipients almost immediately after sending, but also encouraged them to take immediate action, which translated into increased number of clicks and orders. With a personalized approach, well-chosen content and effective use of discounts and limited offers, we achieved impressive results that far exceeded our client's expectations.

Effects of the campaign

Our SMS marketing campaign yielded spectacular results that far exceeded the client's original expectations. In just one month of operations, we were able to get 11 thousand clicks, which was a direct result of a carefully planned strategy and a precisely targeted message. Each message sent went to the audience that was most interested in the supplements offered, which significantly increased conversion and engagement rates.

However, the most important result was the number of orders - more than 120 orders submitted by customers, which translated into a real increase in sales. This shows that the campaign not only increased traffic to the site, but, more importantly, generated concrete purchase actions. This means that our messages were not only effective in attracting attention, but also effectively motivated customers to make purchase decisions. Importantly, each order is not just a one-time success - in the case of supplements, there is a high probability that satisfied customers will return for more products, which builds long-term value for our client's business.

One of the key indicators of the campaign's success was also ROI (Return on Investment), which amounted to more than 200%. This is an impressive result, which clearly shows that our activities not only returned the invested funds, but yielded a significant profit. An ROI of this level is proof that a well-chosen marketing strategy - in this case, basing activities on SMS marketing - can yield very tangible benefits. What's more, the campaign was designed to generate results quickly, which was crucial for our client, who expected an immediate increase in sales.

This campaign confirmed that a properly selected communication channel, such as SMS marketing, is an ideal tool for quickly and effectively reaching the target audience. Aptly defined target group and personalized messages made the campaign not only effective in terms of the number of clicks, but most importantly generated real orders. This is an example of how combining precise targeting with a dynamic communication channel can yield remarkably good results.

In summary, the SMS marketing campaign translated into a significant increase in sales of sports supplements, while building greater brand awareness and customer loyalty. The high conversion rate, the high number of orders and the impressive return on investment are clear evidence that these activities not only met, but even exceeded the expectations of the client, who consequently strengthened his position in the supplement market.

Case Study: Success of travel insurance campaign

by Philip W | Oct 9, 2024 | Case Study

We recently partnered with one of the leading affiliate networks, which approached us with an ambitious challenge: to execute a campaign promoting travel insurance. The campaign was intended not only to generate traffic to the site, but above all to translate into measurable results, both in terms of clicks and sales. The main goal set by the client was to generate 30 thousand clicks in just one month, which were expected to convert into sessions in Google Analytics. At the same time, not the least important element of the campaign was the number of final transactions - insurance sales were a key indicator of success.

Fully aware of the magnitude of the task, we immediately sprang into action, knowing that we could meet these expectations. Our experience in managing affiliate campaigns and our rich arsenal of marketing tools allowed us to precisely target, optimize activities and maximize effectiveness in a short period of time. We were well aware that in order to achieve such results, we had to act quickly, effectively and on many fronts simultaneously. The key challenge was to properly plan the campaign so that we not only generated traffic, but also that those clicks translated into conversions - that is, real travel insurance sales.

Identify the profile of the ideal customer

The first, fundamental step in the campaign was to precisely define the profile of the ideal customer. Understanding exactly who the travel insurance audience is allowed us to effectively tailor our marketing efforts, which was key to achieving high conversions. We knew we had to accurately identify the target audience to make each of our campaigns - both mailing and display - as effective as possible.

Based on market analysis and data provided by the client, we decided to focus on people between the ages of 25 and 45. This age group ranges from young adults who frequently travel for leisure and tourism to middle-aged people who may combine leisure trips with business travel. On the one hand, these are financially stable people who are able to invest in insurance for their security, and on the other, travelers who appreciate the comfort and peace of mind that a travel policy provides.

Our ideal client is someone who is planning trips abroad, including both short weekend getaways and longer vacations with the family. We paid special attention to travelers who go with children - knowing that such people are usually more likely to invest in insurance to ensure the safety of their loved ones. In addition, we also included business travelers - both those who move frequently between different countries and those who take occasional business trips.

It was also crucial to reach people who had already shown interest in tourism-related services. Based on an analysis of users' online behavior, we identified people booking airline tickets, accommodations, renting cars or using other travel services. These types of users are much more likely to purchase travel insurance, which increased our chances of a successful campaign. It was clear to us that we needed to focus on activities that would attract the attention of these conscious, responsible travelers who care about comfort and safety during their trips.

Campaign execution strategy: email marketing and display

After carefully determining the profile of the ideal client, we proceeded to implement the campaign, relying on proven and effective marketing tools that allow us to precisely reach the selected audience. A key element of our strategy was the use of two powerful communication channels: email marketing and display surfaces, which allowed us to create an integrated campaign that effectively reaches customers at different points in their digital purchase path.

E-mail marketing proved to be an ideal tool for making direct contact with potential customers who had already expressed interest in similar offers. The use of segmentation of the mailing base allowed us to precisely target people with a profile consistent with our ideal customer - travel planners who are more likely to purchase travel insurance. We created a series of attractive mailing creations, refined in terms of content and visuals, which attracted the attention of the recipients. An important element was the use of a clear and transparent message that, on the one hand, emphasized the benefits of buying insurance and, on the other, encouraged immediate action.

Our emails also included effective CTA (call-to-action), which were placed in prominent places in the creative, and their message was simple and understandable: "Secure your trip now" or "Check out travel insurance offers." We focused on responsive creatives that looked just as good on mobile as on desktop devices, knowing that a large portion of users browse email on smartphones. This layout increased our conversions, as clicks could be made quickly and easily, and the offer was always at hand.

At the same time, we have set our sights on banners placed on our display areas. Our goal was to increase the reach of the campaign by reaching people who may not have been in the mailing databases, but showed interest in travel services. The banners were visually and communicatively consistent with the mailings, which built campaign recognition and reinforced the message. We made sure that the banners appeared on sites and places visited by people planning to travel - portals with hotel reservations, flights, car rentals or travel blogs. In this way, we reached users already at the stage of planning trips, which increased the likelihood of purchasing travel insurance.

The combination of these two channels - direct email marketing and wide-ranging display banners - allowed us to create a consistent and effective campaign that reached customers at different points in their buying journey. The result was a significant increase in the number of clicks and sessions, and ultimately high sales results.

Campaign results: 30,000 clicks and impressive sales

The results of our campaign far exceeded both our and the client's expectations. In just one month, we realized more than 30 thousand clicks, which was an impressive achievement in itself. Of those clicks, up to 25 thousand translated into actual sessions recorded in Google Analytics, which confirmed that our targeting strategy was precisely tailored to the profile of the ideal customer. Every stage of the campaign - from mailing creatives to display banners - worked as intended, leading users directly to the offer page, which generated excellent traffic results.

However, it wasn't just the number of clicks and sessions that measured our success. The real key indicator was number of insurance sales, and here our campaign has even achieved a spectacular result. We generated almost 300 sales travel insurance, which significantly exceeded the initial assumptions we set together with the client. Initially, the campaign was planned mainly with traffic generation in mind, but thanks to a precisely selected target audience, effective communication and optimization at every stage, much more was achieved.

It is worth noting that the number of sales was impressive not only in terms of clicks, but also in terms of the quality of the traffic we delivered. The conversion rate achieved was exceptionally high, proving that our message hit the needs and expectations of customers. Campaign effectiveness was due to the excellent tailoring of communications to the audience profile - from precisely prepared mailings to engaging and highly visible display banners.

Such a result not only pleased our partner - the affiliate network - but also delighted the advertiser, who recorded much higher sales results than he expected. Sales growth directly translated into increased confidence in our methods of operation and opened the door to future collaborations on an even larger scale.

Summary of cooperation: Satisfaction of all parties

The campaign was a complete success, meeting and exceeding the expectations of all parties involved. Both the affiliate network and the advertiser expressed their satisfaction with the results, appreciating our ability to not only meet our goals, but also generate above-average results. Importantly, we were able not only to achieve the expected number of clicks, but also to convert this traffic into a significant level of sales, which was a key indicator of the campaign's success.

One of the most important elements that contributed to the success of the campaign was the effective combination of e-mail marketing with precise targeting and effective activities in the area of display advertising. Our strategy allowed us to reach a perfectly tailored audience, which naturally translated into a high conversion rate. Mailing creations, tailored to the needs and expectations of the recipients, combined with engaging banner ads, created a consistent and effective campaign that convinced users to buy.

The satisfaction of the advertiser and the affiliate network confirms that our strategy was not only accurate, but also flexible and adaptable to changing market conditions. This is another example of how a well-executed affiliate campaign can bring concrete and measurable benefits to all parties involved. Both our affiliate partner and the advertiser have expressed a desire for further cooperation, which for us is an excellent confirmation of the effectiveness of our activities.

Summary, this campaign is an excellent example of how a precisely planned and executed marketing strategy can translate into real business results. The success was not only based on the number of clicks or sessions, but more importantly on the ability to convert traffic into specific transactions, which fully satisfied the advertiser and the affiliate network. This shows that with the right strategy, tools and team, it is possible to achieve results that exceed even the most ambitious expectations.

Effective marketing campaign for one of the largest banks in Poland

by Philip W | Sep 26, 2024 | Case Study

Our performance marketing agency was approached by a client who represented one of the largest banks in Poland. Its main objective was to launch a new product - a cash loan on preferential terms aimed at new customers. This was a demanding task not only because of the specifics of the product, but also because of the bank's prestigious position in the market. Every decision, every step of the campaign had a real impact on the image of this large financial institution, which entailed great responsibility on our side.

The bank expected us not only to reach a wide range of potential customers, but also to precisely target and generate high-quality leads that could turn into real interest in the new offer. From the first meeting, we knew that the campaign had to be well thought out in every aspect - from the precise definition of the ideal customer, to the choice of communication channels, to the way we would present the new loan offer. Working with such a large client always involves high expectations and pressure to achieve measurable results. Our goal was not only to meet these expectations, but also to exceed our KPIs in order to gain the bank's trust and build a long-term partnership.

So we began intensive work on the campaign strategy, carefully analyzing the market, target groups and competitors, so that our actions would be as effective as possible and produce the expected results.

Profile of the ideal customer

At the outset, a key element of our process was to develop a detailed profile of the ideal customer. In this type of campaign, the precision of targeting is of paramount importance, as we wanted not only to reach a wide audience, but above all to focus on those individuals most likely to benefit from a new loan product. We conducted detailed market research and an in-depth analysis of the data available from various sources, which allowed us to create a customer profile that most closely matched the bank's expectations.

Our research has shown that the new loan product will be most attractive to people in the 25-45 age range, living in medium and large cities. These are people who tend to have a stable job situation and therefore a regular income, which makes them more receptive to financial products such as loans. In addition, we noted that people in this age group are more likely to consider credit options for the purchase of consumer goods, home renovation or consolidation of other financial obligations.

To further fine-tune the campaign, we focused on reaching people who had already shown interest in the topic of credit and loans. We used data from online forms that users filled out on various websites, indicating that they were looking for information about financial products. By analyzing this data, we were able not only to identify people who are potentially interested in loans, but also to learn more about their preferences and needs. This allowed us to create an even more detailed user profile on which our campaign strategy was based.

This allowed us to precisely target our marketing efforts, increasing the chances of reaching those who actually needed additional funding. This kind of analytical approach to building a customer profile allowed us to focus on the market segments that had the highest conversion potential, thus minimizing unnecessary campaign costs and optimizing results right from the start.

Action strategy

In order to maximize the effects of the campaign, we decided to use a multi-channel approach, which allowed us to reach a wide audience from different market segments. This type of strategy not only increases reach, but also allows us to build consistent and multi-step communication with potential customers, tailored to their preferences and media usage. We chose three key communication channels that perfectly fit the needs of the campaign: email marketing, SMS marketing and display ads.

E-mail marketing formed the foundation of our communications strategy. Thanks to a rich database of users who had previously agreed to receive marketing messages, we were able to precisely target people who showed interest in financial products, including loans. Emails were personalized to users' preferences, which increased recipient engagement. We used dynamic content that tailored messages to different segments of our database, for example, based on age, location or previous activity in our campaigns. This type of approach allowed us to send messages that were not only more relevant, but also better tailored to the specific needs of the audience, which significantly increased the effectiveness of the campaigns.

SMS marketing was an ideal complement to our email efforts, as it allowed us to communicate quickly and directly with potential customers. In the SMS campaign, we focused on simplicity and clarity of message. Text messages were short but effective, containing a clear call to action (CTA) and links to credit forms. By segmenting the base in advance, the SMS messages reached people who had already shown interest in loans or other financial products. This type of direct communication channel proved to be very effective, generating quick and valuable leads. In addition, the simple navigation from the SMS directly to the bank's website shortened the user's path to filling out the form, which increased conversions.

Display ads were targeted at people browsing websites related to finance, loans and credit products. Thanks to precise targeting, our ads were displayed to users who had previously shown interest in banking products, which significantly increased the chances of conversion. In the campaign, we also used retargeting, which allowed us to reach out again to people who had already visited the bank's website, but had not finalized the loan application process. This allowed us to remind them of the offer at strategic moments, increasing their chances of taking advantage of the product. The display ads were also designed to build awareness of the bank's new product among a wide group of potential customers, which in the long run increased the recognition of the loan offer.

The joint use of these three marketing channels made it possible to create an integrated campaign that effectively reached a variety of audiences, both those who prefer email communication and those who respond better to SMS or online ads. This multi-channel approach, combined with precise targeting, proved to be a key element in the campaign's success.

Results and follow-up of the campaign

The results of our activities exceeded the client's expectations already in the first month of the campaign. We managed to reach more than 1,000 new interested customers, which was a huge success, taking into account the specifics and requirements of the financial market. What is particularly important, more than 100 of them decided to take advantage of the new loan on preferential terms, which translated into a significant increase in sales of the product. Such results were proof of the effectiveness of precise targeting and a multi-channel approach, which allowed us to reach the right people at the optimal time. Our activities not only met but also exceeded the bank's original objectives, which clearly influenced the positive evaluation of the campaign.

Thanks to these solid results, the client decided to continue working with our agency, expanding the campaign to include the bank's other products. Together with the bank, we identified new areas where we could introduce similar marketing activities to further increase sales effectiveness and broaden the customer base. The campaign, which was initially focused on one product - a cash loan - became the starting point for a broader cooperation, including other financial services offered by the bank.

This project is an excellent example of how precise targeting combined with a well-thought-out, multi-channel marketing strategy can bring tangible benefits to large financial institutions. The effectiveness of our efforts not only directly increased sales for the bank, but also strengthened our position as a trusted and reliable marketing partner in the financial industry. The results of this campaign confirmed that with precise planning and optimization, significant results can be achieved that translate into long-term success for both the client and our agency.

How we helped a B2B client increase fuel card sales

by Philip W | Sep 9, 2024 | Case Study

Our client is a dynamically growing company that has specialized for years in providing modern fuel card solutions aimed at B2B companies. This well-established company serves a broad spectrum of clients, from small and medium-sized enterprises to large corporations for whom optimization of fuel costs is a key element of financial management.

The client approached us with a clear need to increase sales of its products, noting the increasing competition in the industry and the changing needs of its customers. One of the main challenges we faced was to reach a wider group of potential customers who could benefit from the advantages of the fuel cards offered. Our client wanted not only to increase the number of cards sold, but also to build lasting relationships with new business partners, which could result in long-term benefits for both parties.

In response to these needs, we worked with the client to develop a comprehensive marketing strategy that took into account both the specifics of the industry and the unique needs of its customers. We focused on precise targeting and the use of modern communication tools, which yielded significant results, which we will discuss later in this article. Thanks to this strategy, we were able to not only meet our goals, but also exceed our client's expectations, resulting in further cooperation.

Determine the profile of the ideal customer

The first and extremely important step in our cooperation was to precisely define the profile of the ideal customer. We knew that precisely defining our target group would allow us to be more effective in our marketing efforts and achieve our goals. In the process, it was crucial to understand which companies could benefit most from the fuel cards offered by our client, and then focus on those with the greatest potential to purchase them.

First of all, we focused on companies that have fleets of company vehicles. These were primarily transportation, logistics and construction companies, where fleet management is a daily challenge. For these companies, the ability to use fuel cards was not just a convenience, but a necessity that allowed better control of fuel expenses and improved operational processes.

Another key criterion was high fuel demand. We identified that companies that regularly use a lot of fuel can significantly reduce their operating costs with fuel cards. In particular, we paid attention to companies for which the price of fuel is an important part of the budget, and any savings translates into improved profitability for the entire business. Fuel cards, offered by our client, were not only a tool for these companies to control expenses, but also a way to increase financial efficiency.

A final, but equally important aspect was that these companies should had B2B structures. We understood that B2B companies regularly needed to manage fuel costs, as well as optimize operating expenses. For such companies, our fuel cards provided an ideal solution that made it easy and fast to account for fuel expenses, as well as provide additional benefits such as discounts and loyalty programs.

With such a detailed profile of the ideal client, we were able to target the companies that had the greatest potential to benefit from our client's offer. This allowed us not only to increase the effectiveness of the campaign, but also to maximize the return on investment, which in turn translated into the satisfaction of both our client and his new business partners.

Marketing strategy

Having precisely determined the profile of the ideal client, we proceeded to implement a campaign that aimed to maximize the potential of the identified target groups. We knew that the key to success would be the proper selection of communication channels and the adaptation of the message to the specifics of each market segment. Therefore, we decided to focus our activities on two key areas: e-mail marketing and SMS marketing.

As part of e-mail marketing, we targeted personalized e-mails to a carefully selected database of companies that met the established criteria. Each e-mail was precisely tailored to the recipient, taking into account the specifics of their industry and individual needs. In the content of the e-mails, we emphasized the most important benefits of using fuel cards, such as saving time and money, the ability to effectively manage a fleet and full control over fuel costs. We made sure that the message was clear and understandable, while at the same time arousing interest and motivating people to take action. In addition, the emails contained visually appealing elements, such as graphics and infographics that presented the main advantages of the offer in an accessible way.

In parallel with the e-mail campaign, we also decided to use the SMS channel to reach decision-makers in companies. We knew that in certain industries, where quick response counts, short and specific SMS messages could be particularly effective. The SMS messages contained a concise but precise message with an offer and a link to quickly purchase a fuel card. This allowed recipients to immediately go to the purchase page, significantly shortening the decision-making process and increasing the chance of conversion. The SMS channel proved to be extremely effective, especially for companies that prefer fast and direct forms of communication.

Thanks to the synergy of these two channels, we were able to not only reach a wide range of potential customers, but also effectively motivate them to take advantage of the offer. The combination of personalized e-mail marketing with dynamic and direct SMS marketing allowed us to achieve our goals, and the results of the campaign confirmed that it was a strategy well suited to our client's needs.

Campaign results

Our activities produced tangible and very satisfying results that not only met, but in many respects exceeded our client's expectations. The focus on precise targeting and skillful use of selected communication channels resulted in impressive results in a relatively short period of time.

In just one month, we were able to generate as many as 20,000 clicks to the fuel card website. This number translates into a huge amount of traffic to the site, which provided a solid basis for further conversion efforts. Such a result confirmed that our strategy of reaching a well-chosen target group was effective, and that our message hit the needs of potential customers.

Equally importantly, we were able to maintain our cost per click (CPC) at PLN 1.4, which is an extremely competitive rate in the context of the B2B industry. Achieving such a low CPC testifies to the high efficiency of our advertising campaigns, which were well optimized from a cost perspective, while maximizing the value of each click. As a result, our client was able to enjoy not only high website traffic, but also a favorable cost-to-results ratio.

However, the most important indicator of the success of our campaign was the number of fuel cards sold. Within a month, we managed to sell more than 200 cards, which not only met but even exceeded the client's original expectations. Such a result not only confirmed the effectiveness of our activities, but also built a strong foundation for further long-term cooperation. For us, the customer's satisfaction with the results achieved was the best proof that our strategy was well adapted to their needs and expectations.

The success of the campaign was the result of the synergy between precise targeting and effective use of selected communication channels. Focusing on the right tools and strategies allowed us to effectively reach the target group, which translated into real sales results. Our cooperation with the client, based on trust and a professional approach, resulted not only in great results, but also in the further development of our business relationship.

Summary

Thanks to our cooperation, the client achieved its goals, and we were able to enjoy another successful project. The results achieved made the client decide to continue working with our agency, which for us is the best confirmation of the effectiveness of our activities.

This case study shows how important it is to choose the right marketing tools and precise targeting to achieve the desired goals. We are pleased that we were able to help the client achieve success and look forward to further joint projects.

Marketing campaign success: 500 leads for a photovoltaic company

by Philip W | Aug 28, 2024 | Case Study

Our team was recently approached by a client running a rapidly growing company specializing in photovoltaic installations and heat pumps. His company operates throughout Poland, providing modern, ecological solutions that are increasingly popular among Poles looking for alternative sources of energy. The client faced the challenge of effectively reaching new customers who would be interested in investing in technologies that reduce energy consumption and lower building operating costs. Its goal was not only to increase brand awareness, but most importantly to acquire valuable leads - people who were genuinely interested in the offer, and who could turn into long-term customers.

Keeping in mind the ambitious goals of the client and the specifics of the market, we took on the challenge by developing a comprehensive marketing strategy that aimed to maximize the effectiveness of the activities and achieve the desired results. In the rest of this article, we will discuss in detail the steps we took and the results we achieved, which confirm that a properly chosen marketing strategy can bring spectacular results.

Determine the profile of the ideal customer

The first step in the implementation of our project was to precisely define the profile of the ideal customer, which was the foundation for further marketing activities. Understanding who the potential customers of the products and services offered by our client are was crucial to the success of the campaign. Together with the client, we conducted a detailed analysis of the market and its existing customers, which allowed us to identify several key segments that had the greatest potential to benefit from the offer.

Single-family homeowners

The most important target group was owners of single-family houses. These are the people who are most often looking for ways to reduce costs related to heating and electricity consumption. Photovoltaics and heat pumps are the ideal solution for them, enabling them to significantly reduce their electricity and heating bills, as well as to become independent of rising energy prices. Single-family homeowners often think about long-term savings and investments, which makes them excellent candidates to take advantage of our client's offer.

Environmentally conscious people

Another important segment was customers for whom it is important to take care of the environment. This group of people pays special attention to the green aspects of energy use and seeks solutions that reduce their carbon footprint. Photovoltaics and heat pumps are technologies that fit perfectly into the philosophy of sustainable development, so environmentally conscious people were a natural target for our marketing efforts. These individuals are often willing to invest more in green solutions, knowing that their choice has a positive impact on the environment.

Investors in real estate

The third target group was real estate investors who are interested in increasing the value of their properties. Installing modern energy systems, such as photovoltaics or heat pumps, can significantly increase the market value of properties, as well as make them more attractive to potential buyers. It is crucial for investors to secure the highest possible return on investment, and the use of innovative energy technologies is one way to achieve this goal.

Locations with high energy costs

Last but not least, the segment was regions in Poland where energy costs are relatively high. In such places, residents are more motivated to seek alternative sources of energy to reduce their monthly bills. For these people, photovoltaics and heat pumps represent a real opportunity to reduce household costs. Our marketing strategy was particularly focused on reaching residents in those regions where the benefits of photovoltaic and heat pump installations are most pronounced.

Summary

By precisely defining our ideal customer, we were able to effectively tailor our marketing efforts to the specifics of each market segment. By understanding the needs and motivations of our potential audience, we were able to create a campaign that was both effective and well-tailored to customer expectations. In the subsequent stages of the project, it was this detailed knowledge of the target audience that allowed us to achieve significant results, as we will discuss later in the case study.

Order execution

After defining the target audience and thoroughly understanding the needs of potential customers, we decided to implement an integrated marketing campaign. The goal was to reach the widest possible audience of people who might be interested in our client's offerings, and to generate valuable leads that had a high probability of turning into actual orders.

Our campaign began with the preparation of a series of personalized e-mails. We focused on single-family homeowners and real estate investors, using databases that met strict criteria. Each e-mail was carefully crafted in terms of content and visual appeal to effectively communicate the benefits of installing photovoltaics and heat pumps. We made sure that the e-mails were tailored to the recipient - they included not only general information about the technology, but also specific promotional offers that could encourage direct contact. Personalizing the messages helped build a sense that the offer was aimed directly at the recipient, which increased the effectiveness of the campaign.

At the same time, we launched an SMS campaign to quickly and effectively reach the people in our database. We created short but succinct messages that aimed to interest recipients and encourage them to take immediate action. Each SMS contained a simple call-to-action, such as an invitation to visit the client's website or contact them directly by phone. Thanks to the concise form of the messages, we could count on a high open rate and a quick response from recipients.

A key element of our strategy, however, was the use of a call center, which acted as a bridge connecting email and SMS activities with real customer interest. Our call center team made contact with people who had previously responded to email and SMS campaigns, and then verified their interest in the offer. Through direct conversation, we were able not only to confirm their willingness to contact a company representative, but also to better understand customers' needs and expectations. This approach allowed us to generate leads that were already pre-interested in the offer and ready for further conversation with the customer. Every lead we passed on was warm - this meant that the recipient had not only heard about the offer, but actively expressed a desire to learn more about it, which greatly increased the chance of closing the sale.

Thanks to the synergy of e-mail, SMS and call center activities, the marketing campaign was not only effective, but also precisely tailored to the specifics of the market and the needs of the target customers. This integrated approach resulted in high-quality leads, which had a direct impact on our client's satisfaction and the success of the entire project.

Results

In just one month of campaign implementation, we were able to achieve impressive results that not only met, but actually exceeded our client's expectations. The result of our activities was the generation of as many as 500 valuable leads - each of these people is a potential customer who expressed interest in the offer and was ready for further contact. A key element of success was the precise verification of each lead by our call center. A team of specialists not only contacted the recipients, but also conducted detailed conversations during which they confirmed real interest in photovoltaics and heat pumps. As a result, the client received only warm leads, which significantly increased the chance of converting them into actual customers.

Our marketing strategy has brought tangible benefits to the client on several key fronts:

500 valuable leads: Each of the leads generated was the result of carefully planned and executed marketing activities. Thanks to precise market segmentation and a personalized approach, we were able to reach people who were actually looking for solutions offered by our client. This meant that the client didn't have to waste time contacting random people - instead, it was able to focus on serving real interested potential customers, which significantly increased the effectiveness of its sales efforts.
Increased brand awareness: The campaign not only delivered leads, but also significantly contributed to brand awareness throughout Poland. Through integrated communications, we reached homeowners and investors in various regions of the country, building our client's image as an expert in photovoltaics and heat pumps. In the long term, the increased brand recognition was conducive to attracting more customers, even beyond the direct results of the campaign.
Customer satisfaction: The results of the campaign exceeded the expectations of our client, who expressed full satisfaction with the results achieved. This was especially true given the ambitious goals we set for ourselves at the beginning of our cooperation. Generating 500 leads in such a short period of time showed that our marketing strategy was not only effective, but also well adapted to the specifics of the market and the needs of our target customers. The client not only increased its sales opportunities, but also gained trust and a positive image in the eyes of its target group.

In summary, thanks to the integrated marketing campaign, we were able not only to generate a large number of valuable leads, but also to significantly strengthen our client's market position. The results achieved are proof that properly planned and executed activities can bring tangible business benefits in a short period of time.

Case Study: luxury car rental in Warsaw

by Philip W | Aug 22, 2024 | Case Study

In today's article from the Case Study series, we will describe how we managed to help a luxury car rental company in Warsaw reach new customers and increase profits. We will present step by step our actions that led to the success of this project.

Customer challenge

Our client, a company specializing in luxury car rentals in the Warsaw area, approached us with a specific challenge: it was looking to expand its customer base and increase the number of rentals, which would directly translate into revenue growth. The company had an impressive fleet of luxury vehicles, including premium brands such as Bentley, Porsche and Mercedes-Benz, which was a unique offering in the market. These cars were an ideal choice for both individual customers looking for prestige and comfort, as well as companies that wanted to offer their employees or customers a unique experience.

Nevertheless, reaching new customers has proven to be a difficult task in such a competitive environment. The Warsaw market for luxury car rental services is saturated, and customers often use services they trust or have used before. In addition, the competition was not idle, actively investing in advertising campaigns and building relationships with clients. Our client was aware that the quality of the fleet and professionalism of service alone may not be enough to successfully attract new customers, especially those who have not yet had the opportunity to use this type of service.

The company therefore needed a strategic approach that would not only differentiate it from its competitors, but also effectively convince potential customers to choose its offerings. This challenge required the precise planning of a marketing campaign that would target the right audience, while communicating a clear message about the unique value the company offers its customers. At this stage, it was crucial to understand who the potential customers were, what their needs were, and what factors would make them choose this particular company. This was a challenge that we decided to take on with full commitment and determination.

Determine the profile of the ideal customer

The first step in our strategy, crucial to the success of the entire campaign, was to accurately profile our ideal client. We knew that without an in-depth understanding of who the potential recipients of our client's services are, our campaign might not be successful. Therefore, we started with a detailed analysis of our client's offerings and existing customer base. We analyzed the demographics, buying behavior, preferences and motivations of existing customers, which allowed us to create a comprehensive picture of the person who is most likely to use luxury car rental services.

Based on the data collected, we defined the ideal customer as a person of high material status, often associated with the business or entertainment industry, residing in Warsaw or its immediate vicinity. Our ideal customer is a person who not only values comfort and luxury, but also the prestige that comes with renting a high-end car. These are people who travel frequently - both on business and in private - and for whom a car is not only a means of transportation, but also an important part of building their image and emphasizing their status.

In addition to individual customers, we also identified a group of companies that might be interested in renting luxury cars. We focused on companies operating in industries where prestige and professionalism play a key role. Among them, we singled out event companies that organize exclusive events, advertising agencies involved in productions where flashy vehicles are essential, and five-star hotels that can offer their most discerning guests additional services in the form of luxury car rentals. Such a broad definition of the ideal customer allowed us to create a marketing campaign that was precisely tailored to different audience segments, while effectively appealing to each of them.

Marketing activities and special promotion

Having identified the profile of our ideal client, we were ready to embark on a marketing campaign with the overriding goal of reaching new audiences and convincing them to use our client's services. Knowing that our potential customers value comfort, prestige and hassle-free service, we decided to employ a three-pronged strategy that combined email marketing activities, SMS campaigns and a call center. Each of these communication channels was carefully selected to effectively reach different segments of our target audience.

Email campaign: We began with a carefully planned series of e-mails that were designed not only to inform, but more importantly to build relationships with potential customers. In the e-mails, we highlighted the unique features of the fleet of cars available for rent, such as modern technology, luxury equipment and the exclusive nature of the vehicles. Each message was personalized in such a way that the recipient felt that the offer was tailored to their needs and expectations. Personalization of the messages proved to be a key element that significantly increased the effectiveness of the campaign, as confirmed by the results of the analysis of message openings and interactions.

SMS campaign: To reach our audience in a more direct and immediate way, we also used an SMS campaign. Short, concise text messages were the perfect tool to quickly communicate information about an exclusive promotion our client had launched for the duration of the campaign. The messages contained key information, such as discounts on long-term rentals and a link to a website where reservations could be made immediately. This form of communication proved particularly effective with people who regularly use the phone in their daily lives, which translated into quick responses and immediate purchase decisions.

Call center operations: We also organized a telemarketing campaign to directly contact selected potential customers. Our team of customer service specialists contacted by phone those who had previously shown interest in the offer, but had not yet made a final decision. Thanks to the conversations, we were able to thoroughly understand the customers' needs, answer their questions, dispel any doubts, and present the details of the offer in a more interactive and customized manner. This direct form of communication greatly increased the chances of closing the deal, as customers felt more confident with the ability to get immediate answers to their questions.

To further encourage new customers to take advantage of the offer, our client launched for the duration of the campaign special promotion. It was a not-to-be-missed offer: discounts on long-term rentals and free insurance for the first five customers who decide to rent. This exclusive promotion was designed to break down decision-making barriers and convince customers that now is the best time to take advantage of the offer. The promotion was met with great interest - especially among customers who needed an extra push to make a decision. As a result, our marketing campaign gained even more traction, attracting the attention of potential customers and effectively motivating them to take action.

The combination of all these activities - precisely planned e-mails, direct text messages, interactive phone calls and an attractive promotion - allowed us to create a comprehensive campaign that yielded tangible results. Thanks to it, our client not only reached new audiences, but also successfully convinced them to take advantage of the luxury car rental offer.

Effects of the campaign

Thanks to carefully planned and integrated marketing activities, combined with an extremely attractive promotion, our client managed to achieve impressive results. In just one month of the campaign, the number of new customers who decided to use the luxury car rental service exceeded 20. It was not only the number, but also the quality of these customers that was particularly satisfying - many of them were people of high social status, who have been using our client's services regularly ever since. It is worth noting that these were not just random customers, but people who fit perfectly into the predefined profile of the target audience.

The success of the campaign was also evident in the increased traffic on our client's website and in the number of inquiries, which increased significantly during the promotional period. This proves how effective a marketing campaign can be when it is precisely tailored to the needs and expectations of the target audience, and the importance of consistency and synergy between different communication channels. Each of the elements used - from personalized e-mails to direct text messages to interactive phone calls - contributed to building trust and increasing interest in the offer, which ultimately translated into concrete results.

An additional indicator of the campaign's success was also the positive response from existing customers, who felt valued by our company through dedicated messages and offers. Increased customer engagement and brand loyalty are results that have a long-lasting impact on our client's business.

This case study shows how a well-planned and precisely executed marketing campaign can not only attract new customers, but also build lasting relationships with the audience. Together with our client, we achieved goals that may have seemed ambitious at first, but thanks to a well-thought-out strategy became reality. Such a result not only strengthens our client's position in the market, but also confirms our effectiveness in providing marketing solutions tailored to each company's individual needs.

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Challenge

Our approach

Results

Long-term cooperation

Summary

Identifying the profile of the ideal customer

Action strategy

Implementation of the campaign

Results and further cooperation

Strategy - determining the profile of the ideal customer

Implementation of activities

SMS Marketing

E-mail Marketing

Synergy of activities

Campaign results

Summary of results

Determine the profile of the ideal customer

Marketing activities

E-mail marketing

Call center

Results of actions

Summary

Determine the profile of the ideal customer

Campaign strategy, activities

Campaign results

Summary and effects of cooperation

Profile of the ideal customer

Strategy for marketing activities

E-mail marketing

Display ads

SMS marketing

Effects of the campaign

Summary and future plans

Identify the profile of the ideal customer

Activities in SMS marketing

Effects of the campaign

Identify the profile of the ideal customer

Campaign execution strategy: email marketing and display

Campaign results: 30,000 clicks and impressive sales

Summary of cooperation: Satisfaction of all parties

Profile of the ideal customer

Action strategy

Results and follow-up of the campaign

Determine the profile of the ideal customer

Marketing strategy

Campaign results

Summary

Determine the profile of the ideal customer

Single-family homeowners

Environmentally conscious people

Investors in real estate

Locations with high energy costs

Summary

Order execution

Results

Customer challenge

Determine the profile of the ideal customer

Marketing activities and special promotion

Effects of the campaign

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