Case Study: Activities for a massage studio

by Philip W | Sep 17, 2025 | Case Study

In today's competitive wellness market, massage studios often face challenges in maintaining a steady flow of clients and increasing revenue. One such studio approached our firm with a specific goal: to increase massage sales in one month. The client was a small massage studio located in the center of a large city, offering a variety of relaxation and therapeutic services. The owners noticed a drop in interest during the off-season, resulting in lower revenues. Our marketing agency took on the challenge, analyzing the situation and proposing an integrated strategy based on data and personalized actions. In this case study, we describe step-by-step how we identified the profile of the ideal customer, implemented selected marketing channels and achieved impressive results. The goal was not only to increase sales in the short term, but also to build long-term relationships with customers, which could pay dividends in the future.

Ideal Customer Profile

Before launching any marketing efforts, it was crucial to accurately determine the profile of the ideal customer, that is, the personas who would be most likely to use the massage studio's services. Based on analysis of data from the client's purchase history, market research and surveys of existing clients, we created a detailed portrait. The ideal client is a woman between the ages of 25 and 45, working in a corporation or office position where she struggles daily with stress, muscle tension and lack of time to relax. She lives in or near a large city, making it easy to access the studio. Her income is at the middle or higher level, allowing her to invest in wellness services on a regular basis. She is active on social media and follows trends related to healthy lifestyles, yoga and mindfulness. She often looks for ways to recover quickly after a busy day at work, preferring relaxation, anti-cellulite or therapeutic back and neck massages. She has a family or partner, but she prioritizes taking care of her own well-being. She avoids cheap, mass services, valuing quality, discretion and professionalism. This profile allowed us to precisely target messages, which increased the effectiveness of the entire campaign.

Activities: Email Marketing

The first channel we implemented was email marketing, as a tool to directly contact our existing customer base and potential leads. We began by segmenting the studio's mailing list, dividing it into groups based on frequency of visits and preferred services. We prepared a series of personalized newsletters highlighting the benefits of massages, such as stress reduction and improved well-being. Each email included an attractive promotional offer, such as a 20 percent discount on a massage on a selected date, combined with limited availability, creating a sense of urgency. We used automation tools to send reminders about upcoming appointments and follow-ups after the appointment, encouraging repeat appointments. Content was rich in visual elements, such as photos of relaxing studio interiors and testimonials from satisfied customers. The channel succeeded in reactivating dormant clients and attracting new ones who signed up through a form on the studio's website.

Activities: SMS Marketing

Another element of the strategy was SMS marketing, chosen for its high effectiveness in achieving quick responses. SMS messages are read almost instantly, which fit perfectly with our goal of short-term sales growth. We collected phone numbers from customers who agreed to the communication, and sent a series of short, engaging messages. For example, the message read: "Hi, today's special offer: relaxation massage for £99 instead of £150. Book now: link." We emphasized the limited time of the promotion, which motivated people to act quickly. The campaign was targeted based on the profile of the ideal customer, sending messages in the evening hours, when potential customers finish work and think about relaxation. We monitored open and conversion rates, adjusting content on the fly. SMS marketing complemented email, reaching people who check email less frequently, and generating instant bookings.

Activities: Display Advertising

For display advertising, we opted for display ads on popular websites and mobile apps. We chose platforms such as Google Display Network, targeting users based on their interests in wellness, health and location near the studio. The banner ads were designed in a calm, relaxing aesthetic, with slogans like "Relax after a hard day - massage at a discounted price" and a call-to-action button leading to a booking page. We used remarketing to remind people who had previously visited the studio's website but didn't make a purchase about the offer. The campaign ran for a full month, with the budget spread over daily exposures, ensuring a steady flow of traffic. With analytics, we tracked clicks and conversions, optimizing ads for the best converting demographic groups, which perfectly matched our ideal customer profile.

Activities: Call Center

Last but not least was the call center, which allowed direct, personal contact with potential customers. We hired a team of telemarketers trained in wellness sales techniques. Based on a list of leads collected from previous channels, we called people matching the profile of the ideal client, offering individual consultations and promotional massages. The calls were scripted but flexible, focusing on empathy and solving problems like back pain or stress. For example, the consultant asked: "Are you experiencing tension after work? We have a special offer for a therapeutic massage." Each call ended with an attempt to schedule an appointment, with the option to send a confirmation via SMS. The call center operated in the afternoon and evening, when customers were more available. This channel added a human element to the campaign, building trust and converting leads into actual appointments.

Results

The campaign yielded significant results, exceeding the massage studio's initial expectations. During the month, sales of massages increased by 45 percent compared to the previous period, which translated into additional revenue of about 20 thousand zlotys. The number of new customers increased by 30 percent and returning customers by 25 percent, thanks to the successful reactivation of the base. Email marketing achieved an open rate of 35 percent and a conversion rate of 15 percent, generating the most leads. SMS had an impressive response rate of 40 percent, leading to quick bookings. Display advertising attracted more than 5,000 clicks, with a conversion rate of 10 percent, while the call center closed 200 appointments. Overall, the strategy not only achieved the short-term goal, but also strengthened the studio's brand, increasing customer loyalty. Based on these results, the studio continues to work with us, planning further seasonal campaigns. This case study shows how integrated marketing efforts, based on a precise customer profile, can transform business in the service industry.

Case Study: Increasing sales for a mobile operator

by Philip W | Aug 27, 2025 | Case Study

In today's fast-paced digital marketing world, companies are looking for effective ways to quickly increase sales. In this case study, we tell the story of working with an affiliate network that approached us with a campaign for one of the leading mobile operators. The goal was to significantly increase sales performance in one month. As an agency specializing in integrated marketing strategies, we took on the challenge, using our experience in data analysis, targeting and multi-channel campaigns. In this article, we will describe the entire process, from the identification of the ideal customer, to the detailed activities, to the results achieved. This story shows how precise planning and synergy of different channels can produce impressive results in a short period of time.

Introduction

Earlier this year, an affiliate network we've been working with for years contacted us about an urgent campaign for a mobile operator. This operator was offering new subscription packages with unlimited internet and additional services such as streaming video and unlimited data music. The main challenge was to increase sales of these packages in one month, which had to do with seasonal promotions and competition in the telecom market. The mobile operator market is saturated and customers often switch providers in search of better deals, so it was crucial to reach potential interested parties quickly. After analyzing the brief, we decided on a comprehensive approach, which included defining the profile of the ideal customer and implementing integrated marketing activities. Our strategy was based on data from previous campaigns, market analysis and audience segmentation tools. As a result, the campaign not only met expectations, but also exceeded targets, allowing the operator to strengthen its position in the market.

Profile of the ideal customer

Before starting any marketing efforts, it was crucial to precisely define the profile of the ideal customer, or personas, that had the highest probability of converting to sales. Based on demographic, behavioral and psychographic data from the affiliate network database and our analytical tools, we created a detailed portrait. The ideal customer is a person between the ages of 18 and 35, living mainly in large cities or metropolitan areas where high-speed Internet access is a daily necessity. He or she is usually a young professional or student, professionally active or studying, with an income at the middle or higher level, which allows regular subscription payments. Behaviorally, it's someone who spends a lot of time online - an average of more than 5 hours a day on a smartphone, using social media, streaming apps and mobile games. Psychographically, the ideal customer values technological innovation and is open to new offers, but is also price-sensitive - looking for packages that offer added value, such as extra gigabytes of data or discounts on partner services. He often changes operators if the offer is more attractive, and is receptive to recommendations from affiliate networks. In addition, analyzing data from previous campaigns, we noticed that this group of customers prefers digital communication, is active in the evenings and weekends, and responds positively to personalized offers. This profile allowed us to target effectively, minimizing waste on ineffective ads and maximizing ROI.

Activities: Email Marketing

One of the first channels we implemented in the campaign was email marketing, considered one of the most effective ways to communicate directly with potential customers. Based on the profile of the ideal customer, we created a mailing list of more than 50,000 email addresses from the database of the affiliate network and our partners. The email campaign was divided into several stages: first, sending teasers with attractive headlines, such as "Discover unlimited internet for half the price," designed to generate interest. Each email was personalized - including the recipient's name, a reference to their previous interactions with telecom offers and personalized package recommendations. We used automation tools such as behavior-based segmentation, which allowed us to send follow-ups to those who opened the email but did not click on the link. The content of the emails was rich in visual elements: infographics showing the benefits of the packages, comparisons with competitors and limited discount codes valid for 48 hours only, creating a sense of urgency. The campaign ran for a full month, with a mailing frequency of twice a week to avoid recipient fatigue. We monitored metrics such as open rate, click-through rate and conversions, adjusting content on the fly - for example, if a segment responded better to offers with free goodies, that's what we emphasized in subsequent messages. Email marketing proved crucial in building awareness and generating leads that later converted to sales.

Activities: SMS Marketing

Another element of our strategy was SMS marketing, which perfectly complemented email by offering instant and mobile communication. Knowing that the ideal customer is strongly connected to their smartphone, we decided to send short, concise text messages to a base of more than 30,000 phone numbers. The SMS campaign focused on instant promotions such as "Today only: Subscription with 100 GB for PLN 29 - click and activate!". Each message contained a link to a landing page with the operator's offer, optimized for mobile devices for fast conversion. To increase effectiveness, we segmented recipients based on location and purchase history - for example, residents of large cities received offers with additional city services, such as public transportation tickets. The mailings took place at optimal times, mostly in the evenings, when mobile activity is highest, and we limited them to one-two per week so as not to annoy recipients. An additional advantage was the use of two-way communication: recipients could respond to SMS, which generated leads to the call center. We monitored the delivery rate and response rate, which allowed us to make quick adjustments, such as changing the content to be more engaging. SMS marketing brought quick results in the form of direct activations of offers, especially among younger customers who prefer immediate action.

Activities: Display

The campaign couldn't be complete without display ads, which allowed us to broadly reach our ideal customer in the online environment. We used platforms such as Google Display Network and affiliate networks, targeting ads based on demographics, interests and behavior - for example, people searching for "cheap mobile subscriptions" or visiting sites about technology. The ad creatives were dynamic: banners with animations showing package benefits, carousels with offer comparisons and retargeting for those who had previously visited the operator's site but did not make a purchase. The display campaign included millions of impressions, with a focus on sites popular with young adults, such as social networks, technology forums and mobile apps. The budget was allocated dynamically, using conversion-based optimization algorithms, which meant that ads were displayed more often where they generated clicks. In addition, we A/B tested various variations, changing colors, text and images to find the most effective combinations. Display marketing was key in building brand awareness and driving traffic to the landing page, where visitors could immediately activate the offer. With precise targeting, we avoided wasting budget and achieved a high click-through rate.

Activities: Call Center

Last but not least was the call center, which was used to interact directly with potential customers and finalize sales. Based on leads generated from email, SMS and display, we created a call script that focused on the needs of the ideal customer - consultants asked about current data consumption, service preferences and offered personalized packages. The call center team consisted of 20 people, trained in sales techniques and customer service, with an emphasis on an empathetic approach. Calls were made in the afternoon and evening, when customers are more available, and the average call length was 5-7 minutes. Integration with the CRM system allowed tracking the history of interactions, which made it possible to follow up on calls from previous points. In addition, for leads from SMS, we offered a callback, which enhanced the customer experience. We monitored metrics such as conversion rate from call to sale and customer satisfaction through post-call surveys. The call center proved to be the most effective channel in closing sales, especially for hesitant customers who needed additional convincing.

Results

The campaign was a resounding success, exceeding sales targets by 45%. During the month, the operator recorded an increase in sales of subscription packages by 120% compared to the previous period, which translated into more than 15,000 new activations. Email marketing achieved an open rate of 35% and a click-through rate of 12%, generating 40% leads. SMS marketing brought a response rate of 18%, with direct conversions at 25%. Display ads generated more than 2 million impressions and 50,000 clicks, with an ROI of 4:1. Call centers closed 60% leads into sales, with an average order value higher by 15% thanks to upsell. The overall cost of the campaign was optimized, with an ROI of 350%. The affiliate network was delighted with the results, resulting in continued cooperation. This case study shows how integrated marketing efforts, based on a precise customer profile, can produce quick and measurable results in a competitive market.

How did a local drugstore in a new city attract a crowd of customers?

by Philip W | Aug 13, 2025 | Case Study

In today's competitive retail world, local businesses must act quickly and effectively to build a loyal customer base. In this article, we present the case of a local drugstore that opened its new outlet in the city of W. and successfully attracted new customers through a well-planned marketing strategy. Learn about our partnership story, which shows how a creative approach and precise actions can bring tangible results.

Who is the ideal drugstore customer?

Before we started our cooperation, we carefully analyzed who might be the ideal drugstore customer. They are primarily residents of the city of W., especially women aged 25-45 who care about beauty, health and daily shopping for the home. They are active, often busy people who are looking for convenient shopping near their place of residence. What is important to them is not only a rich product portfolio, but also attractive prices, promotions and the possibility of quick access to the drugstore. Understanding these needs allowed us to create a strategy that goes to the heart of this group's expectations.

Marketing activities: mailing and SMS from the customer's location

In order to reach the residents of the city of W., we prepared a campaign based on two key channels: emailing and SMS messages. We used geolocation data to focus exclusively on recipients in the vicinity of the new drugstore.

As part of the mailing campaign, we created personalized messages that announced the drugstore's opening, while offering a discount coupon for the first purchases. The emails were visually appealing, with a catchy slogan "Discover beauty in your neighborhood!" and included a map with the exact location of the store. In addition, each recipient received an invitation to an open day with additional attractions, such as beauty consultations.

The SMS campaign was more direct and concise. The messages included a short text: "New drugstore in W.! Receive 20% discount on your first purchases. Show this SMS in the store by 3.10 pm!". Thanks to geolocation, the SMS messages only reached people living within a 5 km radius of the drugstore, which maximized the effectiveness of the campaign and minimized costs.

Both campaigns were supported by social media activities, where the drugstore published posts promoting the opening and encouraged people to share information about the discounts. All of this was aimed at building local brand awareness and encouraging locals to visit the store.

Results and summary

The campaign yielded impressive results. Within the first month of opening, the drugstore recorded more than 1,200 visits, of which 65% customers took advantage of discounts from mailing or SMS. Sales in the first week were 40% higher than the owners' projections, and the number of regular customers who signed up for the loyalty program exceeded 300. What's more, the drugstore gained a positive reception in the local community, which translated into organic referrals and an increase in store traffic.

In summary, the success of the drugstore in the city of W. is the result of a precisely planned marketing strategy that focused on the needs of local customers. The combination of personalized mailing, targeted SMS messages and social media activity allowed not only to attract new customers, but also to build a solid foundation for further business growth. If your company also wants to effectively reach out to the local community, contact us - we can help you achieve similar results!

Case Study: How a dental clinic gained new patients

by Philip W | Jul 23, 2025 | Case Study

In today's competitive world of the medical industry, including dentistry, attracting new customers requires a strategic approach and precisely planned marketing efforts. A private clinic from Poznań, which recently expanded its offerings to include a dental specialty, approached us with a challenge: to increase interest in its services and attract new patients. In this article, we outline how, through comprehensive marketing efforts, including mailing and SMS campaigns, we helped the clinic achieve success by building a loyal customer base and increasing office traffic.

Who is the ideal dental clinic customer?

Understanding your target audience is key to a successful campaign. In the case of this clinic, the ideal customers were residents of Poznan and the surrounding area, aged 25 to 55, who care about the health and aesthetics of their smiles. These are people who value professionalism, modern technology and the convenience offered by private dental care. Among them were families with children seeking comprehensive dental care, as well as those interested in aesthetic treatments such as teeth whitening and orthodontics. Analyzing demographic data and consumer behavior allowed us to create personalized messages that hit the needs of this group.

Marketing activities: Mailing and SMS campaigns

To reach potential customers, we designed a multi-channel marketing strategy, focusing on two main tools: mailing and SMS campaigns, taking into account the clinic's location in Poznan.

As part of the mailing campaign, we prepared a series of personalized emails that highlighted the clinic's unique strengths: state-of-the-art equipment, a skilled team of specialists and a special welcome offer for new patients. Each email contained a clear call to action (CTA), encouraging people to schedule a consultation appointment. The content was optimized for SEO, with key phrases such as "dentist Poznań" and "private dental clinic" included, which increased the visibility of the campaign in search engines.

At the same time, we launched an SMS campaign targeting people in the clinic's database and potential clients from Poznan and the surrounding area. The SMS messages were short, catchy and included information about a promotion for the first visit and a link to easy online booking. Thanks to geolocation, the SMS campaign precisely reached Poznań residents, which increased its effectiveness. Both campaigns were monitored in real time, which allowed us to optimize the content and timing of the messages on an ongoing basis to maximize recipient engagement.

Campaign results

The results exceeded the clinic's expectations. The first month of the campaign saw a 35% increase in new patients compared to the previous period. The clinic's website recorded 50% more visits, and the conversion rate from online bookings increased by 20%. The mailing campaign reached an average open rate of 28%, and the SMS campaign reached 95%, demonstrating the high effectiveness of both channels. Most importantly, the clinic gained a group of loyal patients who recommended its services to their friends, which further drove organic traffic.

Summary

The case of this private dental clinic from Poznan shows how crucial it is to combine precisely planned marketing activities with a thorough understanding of the target group. Mailing and SMS campaigns, supported by local targeting, allowed not only to increase the number of new patients, but also to build a positive image of the clinic as a modern and friendly place. If your company also wants to effectively attract customers and increase its visibility, contact us - we can help you achieve similar results!

Case Study: Success of a sales campaign in the B2B leasing sector

by Philip W | Jun 25, 2025 | Case Study

In today's dynamic business world, where competition in the financial services market is fierce, companies must constantly look for new ways to increase sales and reach the right customers. One sector that requires a precise approach to customer acquisition is B2B leasing. A company specializing in business leases approached us with just such a challenge. Their goal was to increase leasing sales and thus strengthen their position in the market. With years of experience in generating leads and building sales strategies, our agency took on the task. In this article, we present a detailed case study that describes the process of cooperation, from the identification of the profile of the ideal client, through the implementation of activities and the results achieved. The story shows how a well-planned campaign can bring tangible benefits in a short period of time, as well as the importance of a long-term approach to cooperation.

Profile of the ideal customer

Before we started any activities, it was crucial to precisely define the Ideal Customer Profile (ICP). The company that approached us operates in the B2B leasing sector, which means that their customers are companies in need of financing for the purchase of machinery, vehicles, IT equipment or other fixed assets. Based on detailed discussions with the client and an analysis of their existing contracts, we created an accurate picture of their ideal client. Such a client is a medium-sized company with 20 to 100 employees, operating in industries such as transportation, construction, industrial production or logistics services. The company should generate annual revenues of between 5 and 50 million zlotys, allowing it to realize leases of between 100,000 and 2 million zlotys. In addition, the ideal client is a company that has been in business for at least 3 years, which guarantees financial stability and the ability to meet long-term commitments. Location was also an important aspect - we focused on companies from large cities and their surroundings, such as Warsaw, Krakow, Wroclaw, Poznan or Gdansk, where the concentration of such companies is the highest. Finally, a key characteristic of the ideal client was readiness to invest in growth, which manifested itself in the need to modernize the vehicle fleet, purchase new production machinery or expand the IT infrastructure. With such a detailed profile, we were able to effectively target the right audience.

Activities

With the profile of the ideal client clearly defined, we moved on to the implementation of activities. After analyzing the available outreach channels and consulting with the client, we decided to use a call center-based campaign. This type of approach allowed direct contact with potential customers, which is extremely effective in B2B leasing, as purchasing decisions often require detailed conversations and trust-building. The first step was to prepare a call script. The script was designed to be both professional and flexible, allowing consultants to tailor the conversation to the specifics of each company. It included key questions to quickly verify whether a company fit the profile of an ideal client, such as company size, industry, investment needs or growth plans. At the same time, the script emphasized presenting the benefits of leasing offered by our client, such as flexible financing terms, the ability to customize the repayment schedule or a quick decision-making process. The next step was to prepare the database. We used both the data provided by the client and our own resources, which allowed us to create a list of potential customers meeting the ICP criteria. The database was further enriched with information from publicly available sources, such as business registers, which allowed consultants to better prepare for interviews. The call center team consisted of experienced consultants who received training on the specifics of the leasing industry and our client's product. Each call was recorded and analyzed, which made it possible to optimize the script and approach to customers on an ongoing basis. The campaign lasted for a month, during which consultants made thousands of calls, focusing on building relationships and generating interest in the leasing service. In addition, we introduced a system of follow-ups, i.e. re-contacts with companies that had expressed initial interest but needed more time to make a decision. This increased the efficiency of the campaign and ensured that no potential lead was missed.

Results

After a month of intensive activities, the campaign yielded impressive results. We managed to generate 74 high-quality leads, i.e. contacts to companies that expressed interest in the leasing service and met the criteria of an ideal customer. Each lead was handed over to the client's sales team, along with detailed call notes, which facilitated the subsequent sales process. At the moment, out of these 74 leads, 6 have translated into signed leasing contracts, which is a very good result, considering that the sales process in the B2B sector is usually drawn out over time and involves many steps, such as negotiating terms and conditions, analyzing financial capacity and internal approval on the customer's side. It is worth noting that the remaining leads are still in the sales funnel, which means that we can expect further conversions in the coming months. The client expressed full satisfaction with the results achieved, especially with the quality of the leads delivered, most of which were precisely matched to their expectations. Equally important, the cooperation with the client is long-term. We have already recorded success at the start of the campaign, which confirms the effectiveness of our approach and opens the door to further development of joint activities. In the coming months, we plan to continue the Call Center campaign, and are considering introducing additional channels, such as email campaigns and industry webinars, to further increase the number of leads generated and support the client in achieving ambitious sales goals. This case study shows that a well-planned strategy, based on an in-depth understanding of the customer's needs and precise tailoring of activities, can bring tangible benefits even in a short period of time.

Case Study - How did we increase online cosmetics sales by 25% in just one month?

by Philip W | May 26, 2025 | Case Study

In May 2025, we were approached by a client operating an online cosmetics store that had been successfully operating in the Polish e-commerce market for five years. The company had made a name for itself with a wide range of skin care, makeup and natural cosmetics products, but faced with increasing competition and changing consumer trends, its management decided to take steps to increase sales during a specific period - May 2025. The choice of this month was not accidental: the client was planning to launch a new line of organic products and wanted to use the upcoming Mother's Day as an opportunity to promote gift sets.

The goal set before us was clear: to significantly increase the number of orders in just one month. As a marketing agency specializing in digital campaigns, we enthusiastically accepted the challenge. We knew that the key to success would be to precisely define the target audience, choose the right communication channels and prepare attractive promotional offers. The cooperation began with a detailed consultation with the client, during which we discussed their past sales results, brand strengths and expectations from the campaign.

Target customer

The first step in our process was to precisely define the target audience that our marketing efforts were to reach. The client provided us with analytical data on its existing audience, which provided a solid base for further work. We also conducted our own market research to better understand the preferences and buying behavior of potential customers in the cosmetics industry.

The analysis showed that the main target group is women between the ages of 25 and 45, mostly living in large cities such as Warsaw, Krakow, Wroclaw and Poznan. They are people with secondary or higher education, often working in offices, who have an average or higher income. Their interests revolve around topics related to beauty, healthy lifestyles and ecology - which coincided with the client's offering, which specializes in natural cosmetics.

Further analysis allowed us to isolate key psychographic characteristics of this group. These women are conscious consumers who read product labels, seek out ingredient information and are willing to test new products if they align with their values, such as sustainability or cruelty-free. They often shop online, valuing the convenience and ability to compare offers. In May, they pay particular attention to Mother's Day bargains - both as potential gift-givers and those looking for gifts for loved ones.

Based on this, we created a detailed profile of the ideal customer: 30-year-old woman, resident of a large city, professionally active, taking care of her appearance and health, regularly using social media and subscribing to newsletters of brands she likes. Such a picture allowed us to precisely tailor our marketing strategy to her needs and expectations.

Activities

After defining our target audience, we moved on to choosing marketing channels and planning specific activities. We decided on email marketing and SMS marketing, considering them the most effective tools for reaching our audience quickly and directly. Both channels were intended not only to increase traffic to the client's online store, but also to encourage recipients to take advantage of prepared promotions and special offers.

Email marketing

As part of the email marketing campaign, we prepared a series of four newsletters that were sent at weekly intervals throughout May 2025. Each had a unique purpose and theme to keep the audience interested and maximize engagement. Here are the details:

First newsletter: Mother's Day promotion
Posted in early May, it focused on a special offer related to Mother's Day. We presented gift sets at attractive prices, offering a 15% discount on selected products. The newsletter included beautiful product images, inspiring slogans (e.g., "Give beauty as a gift") and a clear call to action (CTA): "Buy now and bring joy to your loved ones."
Second newsletter: New products on offer
In the second week of May, we introduced a new line of organic cosmetics that just went on sale. We described their natural ingredients, such as argan oil and aloe vera extract, highlighting the benefits for the skin. We also added a section with tester reviews to add credibility to the offering.
Third newsletter: beauty tips
This mailing was educational in nature. It contained an expert article entitled. "How to take care of your skin in spring?", in which we advised on how to adapt skin care to the changing weather. Woven into the content were links to the client's recommended products, which subtly encouraged purchases.
Fourth newsletter: Weekend sale
At the end of the month, we organized a short-term sale with discounts of up to 25% on selected bestsellers. The newsletter was dynamic and included a countdown timer to the end of the promotion, adding to the sense of urgency.

All newsletters were personalized based on data about previous purchases and recipients' preferences. We took care of an attractive design - we used bright colors, clear fonts and professional product images. Each email contained at least three links directing to the online store to make it easier for customers to go shopping.

SMS marketing

At the same time, we ran an SMS campaign to reach recipients at key shopping moments. Messages were short, catchy and included exclusive offers available only to subscribers. Examples of messages:

"Today only! 20% discount on face creams. Use code MAJ20 in the online store!"
"Mother's Day is fast approaching! Gift sets -15% only until Friday. Check it out now!"
"Weekend sale: up to 25% cheaper on bestsellers. Don't miss out!"

We sent messages at strategic times - usually on Friday afternoons or Saturday mornings, when recipients had more time to shop online. We took care to comply with RODO and SMS marketing regulations, making sure that each recipient agreed to receive such messages. We sent a total of five messages per month, which proved to be the optimal frequency - enough to remind people of the offer, but not so much as to annoy recipients.

Results

After the campaign was completed in May 2025, we proceeded to analyze the results. The results exceeded our wildest expectations and showed how effective well-planned marketing activities can be:

15,000 clicks in the links included in newsletters and SMS messages, indicating high audience engagement.
More than 100 orders from new customers, which translated into a 25% increase in sales compared to April 2025.

Additional analytical data provided even more reasons for satisfaction:

The open rate of the newsletters was on average 35%, which is well above the industry average of about 20-25%.
The click-through rate (CTR) has reached 12%, meaning that one in eight recipients who opened an email or SMS clicked on the link.
The conversion rate was 2,5%, which is more than the typical 1-2% in the online cosmetics industry.

Comparing these results with previous months, we noted that the May campaign not only increased traffic to the store, but also attracted new customers who had previously had no exposure to the brand. Importantly, the average basket value of new customers was 10% higher than that of regular customers, suggesting that the promotions were effective in encouraging more purchases.

The customer was very impressed with these results. In a conversation with us he stated: "I didn't expect to achieve such growth in such a short time. This is a real breakthrough for us!".

Summary

A campaign conducted in May 2025 for a client selling cosmetics online was a resounding success. The key to this achievement lay in several elements: precise definition of the target group, selection of appropriate communication channels and preparation of attractive and well-planned promotional offers. Email marketing and SMS marketing proved to be the perfect combination to reach female customers in a quick, direct and effective manner.

The results achieved - 15,000 clicks and more than 100 new orders - not only met, but exceeded the client's expectations. The increase in sales, the high level of audience engagement and the acquisition of new, loyal customers showed that even in the competitive cosmetics industry it is possible to achieve significant results with a well thought-out strategy.

The client was so pleased with the results that he immediately expressed his desire to continue the cooperation. We are already planning further campaigns - for the summer of 2025 we intend to focus on the promotion of sunscreens and light moisturizers, using the experience we have gained and even more extensive marketing activities.

This case study proves the importance of understanding the needs of the audience and adapting the right tools to them. As a result, our client's brand not only increased sales, but also strengthened its position in the market, gaining a solid foundation for further development.

Case Study: How we acquired over 250 new customers for one of the largest mobile operators in Poland

by Philip W | Apr 30, 2025 | Case Study

In the dynamically changing world of performance marketing, the key to success is the precise alignment of strategy with client needs and the effective use of data. In April 2025, our agency was approached by a company serving one of the largest mobile operators in Poland. The goal was clear: to acquire new customers for phone subscriptions along with devices. The client expected quick and measurable results, and we were ready to meet the challenge. Thanks to a strategic approach, advanced targeting and campaign optimization, we not only achieved our goals, but also significantly exceeded them, delivering more than 250 sales and generating impressive performance metrics. In this article, we outline how we achieved this success step-by-step and why our client decided to continue our cooperation.

The ideal customer and their needs

Our client is a company that has been operating for years as a partner of one of the leaders of the telecommunications market in Poland. It handles the sale of mobile subscriptions, both for individual and business customers, offering attractive packages with devices such as smartphones and tablets. In April 2025, the client set an ambitious goal: to increase the number of new subscribers through a spring promotional campaign. It was crucial to reach people who are ready to switch operators and interested in buying a new device bundled with a subscription. The client expected the campaign to be not only effective in terms of the number of leads acquired, but also cost-effective, with a clear return on investment. With our experience in performance marketing and access to a unique database, we were able to design a campaign that perfectly met these needs.

The database at our disposal has proven to be a key asset. It contains information about users who, in our online forms, declared their interest in switching mobile operators. These are people who are actively looking for better deals, are open to new solutions and are ready to make a purchase decision. Such precise segmentation allowed us to focus on a group with high conversion potential, which significantly increased the effectiveness of the activities. The client appreciated our data-driven approach, which allowed us to minimize budget dispersion and focus on the most promising audiences.

Strategy and operations

To achieve our goals, we designed a multi-channel campaign based on two pillars: email marketing and SMS marketing. The choice of these channels was not accidental. Email marketing allowed us to provide detailed information about the offer, including the benefits of the new subscription and available devices. SMS marketing, on the other hand, provided quick and direct outreach, succinctly communicating the key elements of the promotion and encouraging action. The two channels complemented each other, creating a cohesive purchase path that led recipients from initial contact to the completion of the transaction.

Email marketing: personalization and engaging content

As part of the email campaign, we prepared a series of messages that were fully personalized based on data from our database. Each recipient received an offer tailored to their preferences, such as an offer for a smartphone at a certain price or a subscription with more mobile data. The content of the emails was concise but engaging, with a clear call to action (CTA) and an attractive design that highlighted the benefits of the offer. A key element was the use of dynamic banners that showcased the devices available for the promotion. In addition, we implemented automatic follow-up sequences for people who opened the message but did not take action, which helped increase conversions.

Email marketing results exceeded expectations. We achieved an Open Rate (OR) of 9%, meaning that 9% recipients opened our messages. Click-Through Rate (CTR) was 13%, indicating that 13% people who opened the email clicked on the link leading to the offer page. Finally, the Conversion Rate (CR) reached 1,24%, which means that 1,24% recipients who clicked on the link made a subscription purchase with the device. To better illustrate these results, let's analyze the numbers: if we sent 100,000 emails, about 9,000 people opened the message, 1,170 clicked on the link, and 145 of them finalized the purchase. These numbers confirm that precise targeting and engaging content translated into real results.

SMS marketing: speed and efficiency

In parallel, we ran an SMS campaign to quickly reach the recipients and encourage them to take advantage of the offer. SMS messages were short, containing key information about the promotion (e.g. "New smartphone + subscription from PLN 49/month. Check it out now!") and a link to a landing page. This page was optimized for mobile devices, which ensured convenient form filling and purchase finalization. As with emails, SMS messages were personalized, such as including the recipient's name, which increased their effectiveness.

The SMS campaign also yielded excellent results. The high CTR confirmed that recipients were eager to go to the offer page, and the smooth purchase process on the landing page contributed to high conversions. The combination of SMS and email allowed us to reach recipients at different points in their purchase path, which significantly increased the chances of completing the transaction.

Results that speak for themselves

In total, the campaign generated more than 250 sales of new subscriptions with devices, which significantly exceeded the client's expectations. Performance metrics such as 9% OR, 13% CTR and 1,24% CR confirmed that our efforts were not only effective, but also precise. Every element of the campaign - from database segmentation to message personalization to landing page optimization - was designed to maximize results. Importantly, the campaign was also cost-effective, allowing the client to achieve a high return on investment.

Summary

The success of this campaign is proof that performance marketing based on data and precise targeting can yield spectacular results. Thanks to our unique database, strategic approach and use of email and SMS marketing, we delivered more than 250 new subscribers to the client, achieving excellent performance indicators. The client, satisfied with the results, decided to continue the cooperation in the following months, which is the best confirmation for us of the quality of our services.

This case demonstrates the importance of understanding a client's needs and tailoring activities to the specifics of their business. At our agency, we focus on transparency, measurability and continuous optimization, which allows us to deliver results that exceed expectations. If your company also wants to achieve similar successes, contact us - together we will design a campaign that will take your business to a new level.

How a beauty salon in Warsaw gained new customers with a marketing strategy

by Philip W | Apr 16, 2025 | Case Study

Running a beauty salon in a large city such as Warsaw is a challenge that requires not only skill, but also effective outreach to potential clients. We were recently approached by a salon owner who wanted to attract new clients and increase interest in his services. His goal was not only to fill his schedule, but also to build a loyal customer base that would keep coming back for more. From the beginning, we knew that the key to success would be a well-planned marketing strategy, tailored to the beauty industry and the local market. We opted for a combination of creative online and offline activities to attract attention and encourage people to visit the salon. In this article, we will tell you step by step how we helped our client achieve their goals.

Strategy

The first step in our cooperation was a thorough understanding of the client's needs and an analysis of his previous activities. The salon owner already had some experience in promotion, but lacked a coherent plan to reach new people. We sat down together to determine what we wanted to achieve and what tools would be best for this. We proposed a strategy based on building interest through a 20% discount for new female clients, which was to be a magnet for the salon. The discount was simple but effective - it gave newcomers a chance to test out services at an attractive price, while not compromising the value of the offer. The strategy also involved a combination of social media, SMS marketing and email campaigns to reach a precisely targeted audience. The client accepted our plan, seeing it as a chance for quick results, which at the same time would be the basis for further development of his business.

Description of the ideal customer

In order for our activities to be effective, we had to determine exactly who we were targeting with our messages. Together with the client, we created a profile of the salon's ideal client. This was a woman between the ages of 25 and 45, living in or near Warsaw, professionally active, caring about her appearance and interested in beauty services such as manicures, facials and hair styling. Such a person often uses social media, especially Instagram, where she looks for inspiration and referrals. She values quality, but also pays attention to attractive offers that allow her to test a new place without much risk. Convenient appointment scheduling and a friendly salon atmosphere were also important to her. This precise picture allowed us to better tailor our activities to reach exactly those women who had the greatest potential to become regular customers.

Activities

After determining the strategy and profile of the ideal client, we moved on to concrete actions. To begin, we partnered with a Warsaw-based influencer who had a sizable group of followers that overlapped with our ideal client profile. The influencer visited the salon, used the services and shared her opinion on Instagram, encouraging people to take advantage of the 20% discount. Her posts and testimonials caught the attention of many women, who began to inquire about the details of the offer. In parallel, we launched an SMS marketing campaign, targeting the contact base provided by the client and new people who signed up for the salon's newsletter. The messages were short, catchy and included a clear call to book an appointment at a discount. To this we added email marketing, in which we sent personalized invitations to treatments, highlighting the benefits of the first visit. All these activities were synchronized to reinforce each other and build a consistent image of the salon as a place worth visiting.

Results

The month-long activities yielded results that exceeded the client's expectations. Thanks to the campaign with the influencer, text messages and emails, the salon recorded a significant increase in the number of new clients. The schedule filled up almost completely, and many people who came for the first visit at a discount came back for subsequent treatments, delighted with the quality of service and atmosphere. Within a month, the number of bookings increased by 40%, and the salon gained more than 100 new clients, a significant number of whom signed up for future visits. Importantly, the marketing efforts not only brought immediate results, but also helped build brand recognition in the local market. The client was pleased to see his business gaining momentum, and we were happy to support him in achieving these results. This proves to us that a well-planned strategy and precise actions can work wonders, even in an industry as competitive as beauty.

Case Study: image campaign with lottery

by Philip W | Apr 2, 2025 | Case Study

We were approached by a milk producer, well known in the food market, who was looking for an effective way to strengthen its presence in the minds of consumers and reach new groups of customers. The client's main objective was not only to build brand recognition, but also to create an engaging pretext to purchase the product that would stand out from the competition. The client opted for an image campaign combined with competition mechanics - that is, a combination of branding activities with a consumer activation element.

The premise was simple but effective: anyone who purchased milk covered by the campaign could take part in the raffle. The condition was to keep the receipt and enter its number on a specially prepared form on the competition website. Thanks to this mechanism, the campaign not only increased brand awareness, but also had a real impact on sales. Our task was to develop an overall strategy to reach the audience most likely to engage in this type of activity, and to deliver high-quality traffic to the contest page that would translate into registrations and increase brand reach.

In the rest of the article we will show how we planned the activities, what channels we chose and what results were achieved in just one month of the campaign.

Identifying the ideal customer

Every successful campaign begins with a thorough understanding of the audience we want to target - this was no different. Before we embarked on any promotional activities, we spent time with the client to precisely define the profile of the ideal contestant. Our goal was to select the group that would not only have real contact with the product, but would also be most likely to engage in the action.

We focused primarily on people who regularly buy groceries - mainly women between the ages of 25 and 55. They are the ones who are most often responsible for daily household purchases, make purchasing decisions and care about the quality of the products they choose. Among this group were both young mothers and mature female homemakers - people who value functionality, transparency and simplicity of communication.

We also wanted the campaign to reach an aware audience, paying attention to the composition of the products, their origin and brand reputation. We knew that the effectiveness of the campaign would be greater the better we matched the language of communication and the channels of outreach to the daily shopping habits of this group. In addition, based on our experience, we bet on people who like to engage in promotional actions - ones that are simple, honest and offer a real chance to win.

Selection of channels and strategy of action

With the profile of the ideal audience clearly defined, we moved on to the next step - planning the communication strategy and selecting the appropriate outreach channels. We knew that the effectiveness of the campaign depends not only on the content, but also on where and when it is displayed. It was crucial for us to reach our audiences at different moments of their day - both when they are browsing through their email inbox and when they are using their phone or browsing their favorite websites.

We opted for three channels that perfectly complement each other and allow us to build a consistent yet multidimensional communication - email marketing, SMS marketing and a display campaign using banners.

Email marketing allowed us to reach out with a complete message, including both an image element and detailed information about the contest rules. Messages were targeted to properly selected audiences, which ensured high quality traffic and minimized wasted budget on misplaced displays.

SMS marketing, on the other hand, was an ideal tool to immediately engage the recipient. A short, specific message with a link to a contest form went directly to the user's phone, significantly increasing the chance of immediate response and registration.

The third element was a display campaign, based on attractive graphic banners. Their task was to build a wide reach and consolidate the campaign message in the users' minds. The banners were emitted on sites tailored to the interests of the target group, which further strengthened the effectiveness of the entire campaign.

Through the synergy of these three channels, we were able to create communication that was present in the recipient's daily life, unobtrusive but clear, consistent and engaging.

Effects of activities

The results of the campaign exceeded expectations - both ours and the client's. In just one month, the implemented activities generated more than 140 thousand quality sessions in Google Analytics 4. Importantly, these were sessions with a high engagement rate - users not only entered the contest page, but spent time on it, learning about the rules of the campaign and exploring content prepared by the client. As a result, we significantly increased the brand's reach and visibility in the online space, which was one of the key goals of the campaign. The brand began to be actively associated with the attractive contest initiative, and the messages promoting milk naturally blended into the viewer's daily rhythm.

Even more gratifying is the measurable and direct effect - over 3500 unique registrations in the contest form. It's not just the number of clicks, but the specific people who actually purchased the product, kept the receipt, and then entered the action, meeting all the requirements. This level of conversion shows that our strategy of reaching the right audience profile and using the right communication channels were right on target.

It is worth noting that the campaign not only translated into an increase in brand recognition, but also generated real sales benefits - by requiring the purchase of a product to participate in the contest, the marketing effort had a direct impact on the turnover of goods on store shelves. This is a perfect example of how the combination of image and sales activation can produce measurable results in a short period of time.

Summary

The campaign was a great success - both in terms of building brand awareness, as well as direct sales results and user engagement. We succeeded in achieving all of our objectives: we increased the reach and visibility of the milk producer on the Internet, activated thousands of real users and successfully induced them to purchase the product and participate in the contest.

This case study is another confirmation that a properly planned communication strategy - based on an in-depth analysis of the target group, a thoughtful selection of channels and clear action mechanics - has real impact. By integrating activities in e-mail marketing, SMS and display campaigns, we created a comprehensive environment that guided the recipient through the entire process - from the first contact with the brand to active participation in the campaign.

From the brand's perspective, this is not only an increase in awareness, but also a concrete sales boost, which brought tangible results in the form of greater interest in the product on store shelves. In turn, for the consumer, the campaign was a chance to win, but most importantly - to interact directly with the brand, which translates into greater attachment and trust in the future.

For us, it proves that good campaigns don't have to be complicated - all it takes is a good idea, the right partner to implement it and consistent action.

Case Study: How we increased sales for an online loan broker

by Philip W | Mar 19, 2025 | Case Study

Introduction: customer challenge and campaign objective

In a booming financial market, competition in the lending industry is extremely fierce. Many online loan intermediary companies are struggling to effectively reach customers who are realistically interested in their offerings. Mediocre advertising, without precise targeting, often generates low-quality traffic that does not translate into conversions. We were approached with such a challenge by a key player in the online lending sector, who was looking for effective methods of acquiring customers ready to take advantage of the financial products on offer. The goal of our cooperation was to significantly increase the number of potential customers through precisely selected marketing tools to reach the right users at the right time. Thanks to our expertise in affiliation, display advertising and precisely targeted SMS and email marketing campaigns, we developed a strategy that not only met the client's expectations, but even exceeded them.

Comprehensive marketing strategy - how did we work?

To achieve our goals, we relied on an integrated approach involving several key marketing channels. The implemented activities were aimed not only at increasing the number of leads, but most importantly at ensuring high quality traffic, which translated into conversion efficiency.

Display advertising on financial websites

Our first step was to implement display ad campaigns on our own financial sites, which attract users interested in the topics of loans, credit and financial education in the broadest sense. Thanks to our experience in running high authority sites, we had access to a group of users who are actively looking for financial solutions and are more likely to take advantage of our client's offer.

The campaign was tailored in terms of both content and ad formats - we used static banners, animated banners and native ads that engage the user in a non-invasive way. It was also important to test different variants of the creative to optimize the CTR (Click-Through Rate) and increase the effectiveness of the message.

SMS campaign: reach users actively seeking loans

One of the most effective tools in affiliate marketing are SMS campaigns, which have a high open rate and quick response from recipients. Working with an online loan broker, we launched a campaign targeting a user base that had previously shown interest in financial topics. With a well-tailored message and a selected recipient base, we were able to achieve a high conversion rate.

The SMS messages contained short, engaging content, including a CTA (Call To Action) directing the user directly to the client's website, where they could review the offer and submit an application. In addition, we tested different variations of the messages to optimize the effectiveness of the message and maximize ROI.

Email marketing campaign: building trust and awareness of an offer

In parallel to the SMS campaign, we conducted email marketing activities that allowed us to present our client's offer in more detail. We sent carefully crafted messages to a user base that had previously agreed to receive offers related to financial products.

Thanks to a personalized approach, segmentation of recipients, and testing different versions of creations and email subject lines, we achieved a very good open and click-through rate. The messages contained not only information about available loans, but also additional elements to increase the credibility of the offer - such as reviews of satisfied customers, detailed terms of cooperation and unique benefits.

Forwarding leads via API - automating the customer acquisition process

One of the key elements of our strategy was to use modern automation technology in the process of acquiring leads. Based on users' prior consents on our finance pages, we transferred their data directly to the customer via API. This made the entire process seamless and instantaneous - a potential customer who was looking for a loan was instantly connected to our partner's offer.

This action significantly increased the effectiveness of the campaign, as leads were delivered to the customer in real time, allowing for quick interaction and maximizing conversions. The use of the API also ensured that the entire process was fully compliant with data protection regulations, which further increased the credibility of our cooperation.

The effects of the campaign - a significant increase in sales and further cooperation

Thanks to a comprehensive approach to the campaign and the use of several synergistic channels to reach potential customers, we achieved spectacular results. Within a month, the number of leads acquired increased significantly, and the conversion at the final sales level exceeded the client's expectations. As a result, the online loan intermediary decided to extend the cooperation for another month, confirming the high effectiveness of our activities.

Key campaign results:

Increase in the number of leads by 11% Improve conversion rate by 7%
Increase the value of the average lead by 21%
High quality traffic, which translated into long-term customer value (LTV)

Summary: Why does our strategy work?

The key to the success of this campaign was the combination of several marketing channels and precise audience targeting. We didn't limit ourselves to classic advertising methods, but used modern technologies, such as automatic transfer of leads via API, which allowed us to instantly connect potential customers with relevant offers. This shows that in marketing it is not only the reach that counts, but above all the quality and precise tailoring of the message to the recipient.

With this case study, we prove that an effectively executed marketing campaign can bring real, measurable benefits to companies operating in the financial industry.

Case Study: How to effectively reach customers interested in a mortgage?

by Philip W | Feb 19, 2025 | Case Study

In the world of marketing, precisely reaching the right audience is the key to success. Regardless of the industry, effective communication is not only a matter of the number of audiences, but more importantly their quality - the more tailored users, the greater the chance of conversion. This is especially true in the financial industry, where customer decisions are preceded by a long process of analysis and comparison of offers.

We were approached by a client operating in the mortgage sector who was looking for effective methods to reach people planning to buy property. His goal was not a mass campaign aimed at random users, but a precise selection of potential customers who are actually considering financing an apartment or house with a loan. He knew that the key to success was not the number of contacts, but their quality - he was only interested in leads with a high level of engagement, ready to talk to a financial advisor.

The mortgage industry is demanding - real estate financing decisions are among the most important in consumers' lives, and competition in the market is fierce. The client needed a marketing strategy that would not only attract attention, but also make the recipients take specific actions. So we had to find a solution that would not only reach the right people, but also ensure that they were genuinely interested and ready to talk about loan terms.

Identify the profile of the ideal customer

The first step in our strategy was to precisely define the profile of the ideal customer. An effective marketing campaign begins with precise audience segmentation - the better matched the target group, the higher the effectiveness of the activities and the higher the likelihood of conversion. A mortgage is a product that requires thoughtful communication, so our goal was to reach only people who were actually considering taking out a mortgage, not random users.

We knew that there were users in our database who were actively interested in financial products. Our online forms, which regularly collect data on users' preferences and needs, provided us with valuable information about their purchase intentions. Through questions about financial plans, such as the purchase of real estate or the need for a loan, we were able to select people who explicitly declared an interest in a mortgage.

To further narrow down the target group, we analyzed additional factors influencing the credit decision. Among other things, we took into account age, professional status, income level or previous interest in financial topics. In this way, we were able to determine precisely who is most likely to make a loan decision in the near term, and who is only considering the topic in the long term.

Thanks to this approach, we were able to create a target group with high conversion potential - people who were not only interested in a mortgage, but were also ready for the next step, which was to contact a financial advisor.

Outreach strategy

Having precisely defined the target audience, we proceeded to implement the communication strategy. It was crucial not only to reach potential customers, but also how we would do it - we had to choose channels that would be effective and at the same time natural for the audience. We opted for e-mail marketing and SMS marketing, as both of these tools allow direct and personalized communication.

E-mail marketing - precise and engaging communication

We decided to sending targeted e-mail campaigns to people who have recently shown interest in a mortgage. The key to success was content personalization - We did not send generic offers, but carefully tailored messages that took into account the needs and expectations of the audience.

By analyzing user behavior, we were able to adjust both the content of the message, as well as the time of sending. In the e-mails, we presented attractive credit offers, educational content on real estate financing and A clear call to action (CTA), encouraging people to contact an advisor. We also used automation, to send reminders to users who opened the message but did not take a further step.

Emails have proven to be an effective tool in building a awareness and confidence in the offer, especially for those who needed more time to make a decision.

SMS marketing - fast and effective contact

At the same time, we have set our sights on SMS marketing, to reach potential customers in a way direct and immediate. SMS messages have a high open rate (even above 90%), making them one of the most effective communication channels for lead campaigns.

Our strategy was based on shipping short, engaging messages, which conveyed key information and included a clear call to action, such as:

📲 "Are you planning to buy an apartment? Check the best mortgage offer - fast decision, favorable terms. Answer YES to contact an advisor."

This allowed users to express interest in a simple way, which allowed us to respond quickly and forward leads to the sales department. SMS marketing was particularly effective for people who had previously opened an email, but did not follow up - the SMS reminder often motivated them to contact us.

Synergy of activities = greater effectiveness

The combination of e-mail marketing and SMS marketing allowed us to get synergy - Emails built awareness and provided detailed information, while SMS acted as a reminder and motivator for quick response. This multi-channel strategy significantly increased the effectiveness of the campaign and allowed the effective acquisition of leads ready to talk about a mortgage.

Results

The results of our activities significantly exceeded the client's expectations. Already in the first month of the campaign we delivered 300 hot leads - people who are realistically interested in a mortgage and are ready to talk to a financial advisor. What's more, thanks to the constant monitoring of campaigns and optimization of activities, we maintain this result on the steady, providing the client with a regular flow of new, valuable contacts. Every month we deliver more leads that translate into real transactions, which confirms the effectiveness of our strategy.

Our approach was based on precise segmentation, accurate selection of communication channels and effective combination of e-mail marketing with SMS marketing. This case clearly shows how crucial it is not only to have the right tools, but also to use them skillfully based on the accurate analysis of data and user behavior. The result is a campaign that not only generates numbers, but more importantly delivers real results - customers who are ready to take a loan decision.

If your company also needs an effective marketing campaign, which generates real results and increases sales, contact us! 🚀 Together we will create a strategy that will bring measurable results and help you achieve your business goals.

Case Study: How we helped a leasing company reach 150 customers in a month

by Philip W | Feb 5, 2025 | Case Study

In today's dynamic business world, entrepreneurs are increasingly turning to leasing as a way to optimize costs and grow their businesses. For many, it's a convenient and advantageous financing solution that avoids large one-time expenses when buying cars, IT equipment or machinery. However, competition in the leasing market is fierce, and reaching the right customers requires effective and thoughtful marketing efforts.

We were approached with just such a challenge by a leasing company owner who was looking for an effective way to attract new customers. His goal was to find 150 interested entrepreneurs within a month - people who are actually considering leasing and are ready to make a decision at short notice. Unlike standard campaigns aimed at a wide audience, here the key was to precise targeting - was keen to reach those who actually need leasing, rather than just browsing through offers with no intention of finalizing.

The client had previously tested various promotional methods, such as social media ads and Google Ads campaigns, but they were not yielding the expected results. The main problem was Insufficient quality of leads - a sizable portion of the inquiries came from people who did not meet the leasing conditions or were undecided about making a quick decision. Therefore, he needed a partner that would not only deliver him traffic, but also make the contacted people realistically interested in the offer.

Our task was to Creating a strategy to accurately reach potential customers, will effectively activate them and translate into real interest in leasing. We knew that the standard approach in this case was not enough - we had to bet on the multi-channel campaign, using various forms of communication and tailored to the specifics of the leasing industry.

The ideal customer

In order to achieve the stated goal of reaching 150 genuinely interested customers in a month, it was crucial to precisely define the target audience. Together with the client, we analyzed their previous campaigns and the typical profiles of people who were most likely to decide to lease. Our goal was to find entrepreneurs who are not only looking for financing, but also have a realistic possibility of making a decision in a short period of time. We focused mainly on owners of sole proprietorships and companies with a few employees, for whom leasing was a convenient solution for business development without the need for large amounts of their own funds.

We reached out primarily to people who were actively seeking financing for company cars, production machinery or IT equipment, as these were industries where leasing is one of the most common solutions. It was also crucial that our campaign reach people capable of making a decision - those who already had an established financial situation and did not need a long process of analysis or comparison of offers, but were ready to act quickly. We knew that traditional campaigns generating random leads might not have the desired effect, so the priority was to reach customers who are actually at the decision-making stage and have the right financial conditions to enter into a leasing agreement.

In addition, we focused on active online users who regularly check leasing offers online, use comparison sites and financial tools, and are open to electronic contact. Our strategy therefore had to take into account both their buying habits and communication preferences in order to most effectively capture their attention and drive them to take further steps.

Action strategy

After a thorough analysis of the client's needs and previous marketing efforts, we knew that the standard approach was not enough. The client had already tested online ads, but they weren't having the desired effect because they generated traffic that didn't translate into real leasing interest. Therefore, we relied on multi-channel strategy, combining three complementary methods: e-mail marketing, SMS marketing and call center activities. This model allowed us not only to effectively reach the right audience, but also to guide them through the decision-making process, increasing the chances of finalizing a leasing agreement.

Email marketing - building awareness and first contact

The first step was to create a series of personalized e-mails, which went to carefully selected entrepreneurs. In the campaign, we focused on audience segmentation, tailoring the content of the messages to different groups - from sole proprietors to small businesses to medium-sized enterprises. In the messages, we did not limit ourselves to general information about leasing - we showed specific financial benefitsthat leasing can bring, giving examples of savings and available solutions.

We have also made sure that each message includes the following. clear call to action, prompting recipients to contact us quickly. We tested different variants of communication, analyzing open and conversion rates to optimize content on an ongoing basis. Our actions yielded high effectiveness - The average open rate (OR) was 32%, and the click-through rate (CTR) reached 9%., which was well above industry averages.

SMS marketing - quick outreach and immediate response

Email marketing was effective in building interest, but we knew we also needed to apply faster and more direct channel to reach. Here SMS marketing played a key role, which allowed us to reach potential customers immediately and get them to take the next steps.

We sent short, engaging messages, informing recipients about attractive leasing terms and the possibility of quick contact with an advisor. It was crucial to create simple and concise messages, which did not require the recipient to read at length - we focused on the benefits and the direct call to action.

By using dynamic links, we were able to track conversion and optimize shipments on an ongoing basis. As a result more than 27% recipients clicked on the link, and a significant number of them immediately contacted by phone or filled out a form on the client's website.

Call center operations - direct communication and decision finalization

The final key element of the campaign was to support call center team, which took over the contact with the most interested people. Thanks to previous email and SMS marketing efforts, we were able to select leads of the highest quality, which meant that the consultants were talking to people who were genuinely interested in leasing, not random people.

The phone calls had several purposes - the consultants answered customers' questions, cleared their doubts about the leasing process and tailored the offer to their needs. The key was that we did not use pushy selling - instead, we focused on consulting and education, which helped build trust and increase the effectiveness of closing deals.

The result of the Call Center's activities was Acquisition of 92 high-quality sales leads already in the first two weeks of the campaign, and the final conversion of calls to lease finalization was 35%. Through direct telephone contact, we were able not only to increase the number of interested customers, but also to significantly reduce the time of the purchase decision.

Campaign results

The results of the campaign exceeded our expectations, both in terms of the number of customers acquired and the additional benefits brought by the entire strategy. Thanks to precise targeting, the use of a multi-channel approach and effective optimization of communications, we were able to not only meet, but even exceed our goals.

During 30 day campaign we acquired 151 interested customers, which means that we met the customer goal with a slight surplus. These were people who not only expressed a desire to learn more about the leasing offer, but also went through the initial verification process and were realistically interested in signing a contract. By properly tailoring the content of emails, text messages and phone calls to the needs of the recipients, we were able to build a commitment and trust, which has significantly translated into the quality of contacts.

One of the key outcomes of the campaign was also significant increase in customer brand awareness. During the campaign the number of hits on the website increased by 45%, which shows that the marketing activities not only generated leads, but also successfully attracted the attention of a wider range of entrepreneurs interested in leasing. Importantly, this effect persisted even after the campaign ended, proving that the campaign was not a one-time boost, but influenced long-term interest in the customer's offer.

Even more significant was the fact that we achieved a very high Conversion from leads to actual leases. Until 35% people, who contacted the customer, signed a lease agreement in the next two months, which shows that activities not only attracted attention, but realistically translated into sales. This is a result well above the average in the leasing industry, where leads often fail to finalize deals due to customer indecision or a long decision-making process. In this case, effective segmentation and appropriate communication meant that we reached people who were already in the decision-making stage.

Moreover, our campaign allowed to optimize customer acquisition costs (CPL). Thanks to precise targeting and a multi-channel strategy, the cost of reaching a single interested customer was by 20% lower compared to the client's previous marketing efforts. This means that not only did we generate a greater number of valuable leads, but we also did it in a more cost-effective way, which increased the profitability of the entire campaign.

An additional positive effect was build a base of valuable contacts for the customer. In addition to the people who decided to lease during the campaign, we were able to collect the data of potential customers who expressed interest but were not yet ready to make a decision. As a result, the client was able to continue communicating with them in the following months, which opened up new sales opportunities without incurring additional costs to re-acquire them.

In summary, the campaign not only met its objectives, but also brought long-term benefits that exceeded initial expectations. These effects demonstrated that a well-planned and precisely executed marketing strategy can not only generate leads, but also increase sales, build brand recognition and optimize customer acquisition costs.

« Older Entries

Ideal Customer Profile

Activities: Email Marketing

Activities: SMS Marketing

Activities: Display Advertising

Activities: Call Center

Results

Introduction

Profile of the ideal customer

Activities: Email Marketing

Activities: SMS Marketing

Activities: Display

Activities: Call Center

Results

Who is the ideal drugstore customer?

Marketing activities: mailing and SMS from the customer's location

Results and summary

Who is the ideal dental clinic customer?

Marketing activities: Mailing and SMS campaigns

Campaign results

Summary

Profile of the ideal customer

Activities

Results

Target customer

Activities

Email marketing

SMS marketing

Results

Summary

The ideal customer and their needs

Strategy and operations

Email marketing: personalization and engaging content

SMS marketing: speed and efficiency

Results that speak for themselves

Summary

Strategy

Description of the ideal customer

Activities

Results

Identifying the ideal customer

Selection of channels and strategy of action

Effects of activities

Summary

Introduction: customer challenge and campaign objective

Comprehensive marketing strategy - how did we work?

Display advertising on financial websites

SMS campaign: reach users actively seeking loans

Email marketing campaign: building trust and awareness of an offer

Forwarding leads via API - automating the customer acquisition process

The effects of the campaign - a significant increase in sales and further cooperation

Key campaign results:

Summary: Why does our strategy work?

Identify the profile of the ideal customer

Outreach strategy

E-mail marketing - precise and engaging communication

SMS marketing - fast and effective contact

Synergy of activities = greater effectiveness

Results

The ideal customer

Action strategy

Email marketing - building awareness and first contact

SMS marketing - quick outreach and immediate response

Call center operations - direct communication and decision finalization

Campaign results

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