Introduction: customer challenge and campaign objective

In a booming financial market, competition in the lending industry is extremely fierce. Many online loan intermediary companies are struggling to effectively reach customers who are realistically interested in their offerings. Mediocre advertising, without precise targeting, often generates low-quality traffic that does not translate into conversions. We were approached with such a challenge by a key player in the online lending sector, who was looking for effective methods of acquiring customers ready to take advantage of the financial products on offer. The goal of our cooperation was to significantly increase the number of potential customers through precisely selected marketing tools to reach the right users at the right time. Thanks to our expertise in affiliation, display advertising and precisely targeted SMS and email marketing campaigns, we developed a strategy that not only met the client's expectations, but even exceeded them.

Comprehensive marketing strategy - how did we work?

To achieve our goals, we relied on an integrated approach involving several key marketing channels. The implemented activities were aimed not only at increasing the number of leads, but most importantly at ensuring high quality traffic, which translated into conversion efficiency.

Display advertising on financial websites

Our first step was to implement display ad campaigns on our own financial sites, which attract users interested in the topics of loans, credit and financial education in the broadest sense. Thanks to our experience in running high authority sites, we had access to a group of users who are actively looking for financial solutions and are more likely to take advantage of our client's offer.

The campaign was tailored in terms of both content and ad formats - we used static banners, animated banners and native ads that engage the user in a non-invasive way. It was also important to test different variants of the creative to optimize the CTR (Click-Through Rate) and increase the effectiveness of the message.

SMS campaign: reach users actively seeking loans

One of the most effective tools in affiliate marketing are SMS campaigns, which have a high open rate and quick response from recipients. Working with an online loan broker, we launched a campaign targeting a user base that had previously shown interest in financial topics. With a well-tailored message and a selected recipient base, we were able to achieve a high conversion rate.

The SMS messages contained short, engaging content, including a CTA (Call To Action) directing the user directly to the client's website, where they could review the offer and submit an application. In addition, we tested different variations of the messages to optimize the effectiveness of the message and maximize ROI.

Email marketing campaign: building trust and awareness of an offer

In parallel to the SMS campaign, we conducted email marketing activities that allowed us to present our client's offer in more detail. We sent carefully crafted messages to a user base that had previously agreed to receive offers related to financial products.

Thanks to a personalized approach, segmentation of recipients, and testing different versions of creations and email subject lines, we achieved a very good open and click-through rate. The messages contained not only information about available loans, but also additional elements to increase the credibility of the offer - such as reviews of satisfied customers, detailed terms of cooperation and unique benefits.

Forwarding leads via API - automating the customer acquisition process

One of the key elements of our strategy was to use modern automation technology in the process of acquiring leads. Based on users' prior consents on our finance pages, we transferred their data directly to the customer via API. This made the entire process seamless and instantaneous - a potential customer who was looking for a loan was instantly connected to our partner's offer.

This action significantly increased the effectiveness of the campaign, as leads were delivered to the customer in real time, allowing for quick interaction and maximizing conversions. The use of the API also ensured that the entire process was fully compliant with data protection regulations, which further increased the credibility of our cooperation.

The effects of the campaign - a significant increase in sales and further cooperation

Thanks to a comprehensive approach to the campaign and the use of several synergistic channels to reach potential customers, we achieved spectacular results. Within a month, the number of leads acquired increased significantly, and the conversion at the final sales level exceeded the client's expectations. As a result, the online loan intermediary decided to extend the cooperation for another month, confirming the high effectiveness of our activities.

Key campaign results:

• Increase in the number of leads by 11% Improve conversion rate by 7%
• Increase the value of the average lead by 21%
• High quality traffic, which translated into long-term customer value (LTV)

Summary: Why does our strategy work?

The key to the success of this campaign was the combination of several marketing channels and precise audience targeting. We didn't limit ourselves to classic advertising methods, but used modern technologies, such as automatic transfer of leads via API, which allowed us to instantly connect potential customers with relevant offers. This shows that in marketing it is not only the reach that counts, but above all the quality and precise tailoring of the message to the recipient.

With this case study, we prove that an effectively executed marketing campaign can bring real, measurable benefits to companies operating in the financial industry.