In today's world of affiliate marketing, finding the right channels to operate is key to successfully promoting products and services. Affiliation is a dynamic field that uses a variety of tools and platforms to achieve business goals. In this article, we will explore the main channels of action in affiliate performance marketing and learn about their advantages and applications.

1. email marketing

Email marketing is one of the most important channels in affiliate performance marketing. It involves sending personalized emails to potential customers or subscribers. Affiliates often use email marketing to promote products and services, as well as to build long-term relationships with recipients. With personalized content and offers, e-mail marketing can generate a high return on investment.

2. SMS Marketing

SMS marketing is another channel that is used by affiliates. Sending short text messages with offers, promotions or notifications is an effective way to reach customers. Affiliates can use SMS marketing to provide immediate information and encourage action.

3. Display Advertising

Display advertising is the use of banners and graphics to promote products and services on various websites. It is a popular channel of action in affiliate marketing, which allows targeting ads to specific audiences based on their online behavior. Display advertising can be an effective tool for building brand awareness and attracting user attention.

4. blog articles and sponsored content

Creating blog articles and sponsored content is a channel that enables affiliates to promote products or services in the context of valuable content. By describing and recommending products in an attractive way, affiliates can attract readers' attention and convert them into customers.

5. call center

A call center is a channel that involves making direct contact with customers over the phone. In affiliate performance marketing, call centers can be used to sell products and services, provide customer service and collect user feedback. It is a channel that allows real-time interaction and relationship building with customers.

6. social media marketing

Social media marketing is another key channel in affiliation. Advertisers and affiliates use platforms such as Facebook, Instagram, Twitter and LinkedIn to promote products and services. With precise targeting and interaction with users, social media marketing can yield excellent results.

7. content marketing

Content marketing is a strategy based on creating valuable content, such as articles, videos, podcasts or infographics, to attract and engage an audience. Affiliates can use content marketing to promote products in a subtle and attractive way, while building trust and authority in their field.

8. mobile marketing

In an era of increasing mobile users, mobile marketing is becoming an increasingly important channel in affiliate performance marketing. This approach focuses on delivering content and offers tailored to mobile devices, such as smartphones and tablets.

9. affiliate marketing in mobile applications

Mobile app affiliate marketing involves working with mobile apps to promote products and services. Affiliates can use the app to generate leads, sales or promotions and achieve marketing goals.

10. loyalty programs

Loyalty programs are a channel that focuses on building customer loyalty by rewarding customers for their purchases and activities. In affiliation, loyalty programs can help attract customers and retain them for longer.

Summary

Affiliate performance marketing offers a wide variety of action channels that can be tailored to specific goals and industries. Choosing the right channels and using them effectively are key to achieving success in affiliate marketing. The added value of these channels is their ability to track results and measure performance, allowing for continuous optimization of activities and increased return on investment.