Introduction:
In our latest case study, we look at a fascinating collaboration with one of the leading electronics stores on the market. Our task was to prepare the store for Black Friday through an effective marketing campaign. We started with consultation, setting the strategy, choosing the channels of activities and the billing model. As a result of our cooperation, the client not only increased brand recognition, but also saw an impressive increase in sales, achieving an ROI of 121%.
Chapter 1: Consultation and Marketing Strategy
At the very beginning of our cooperation, we met with the client to better understand their goals and objectives set before Black Friday. Together, we developed a marketing strategy aimed at increasing brand awareness and generating sales through focused efforts.
Chapter 2: Activity Channels and Billing Model.
We offered the client effective channels of activities that work perfectly before Black Friday. Our activities were mainly focused on email marketing, sms marketing and display ads. As part of the billing model, we relied on CPC with a sales delivery guarantee, which allowed the client to safely invest in effective promotion.
Chapter 3: Marketing Activities and Results.
Throughout the intense period leading up to Black Friday, our marketing efforts focused on building brand awareness through email marketing, direct SMS messages about upcoming promotions, and display ad visibility in key online locations. Our goal was to reach as many potential customers as possible with information about upcoming unique promotions.
As a result of our work, the client saw a significant increase in its brand recognition, which was crucial before Black Friday. Thanks to coordinated efforts, potential customers were aware of special offers prepared for the upcoming shopping holiday.
Chapter 4: Excellent Return on Investment (ROI).
The most impressive result of our campaign was a return on investment (ROI) of 121%. This means that every dollar invested in our marketing efforts brought the client $1.21 in profit. The effectiveness of our strategy was confirmed by real financial results.
Chapter 5: Continuing Collaboration and Prospects for Black Friday
We are currently continuing our partnership with the client, and our activities are focused on preparing for the upcoming Black Friday. We are confidently looking forward to this special shopping day, believing that our activities will contribute to the continued success of the brand. We believe that our strategy, based on CPC with guaranteed sales delivery, will once again bring noticeable results.
Summary:
Our case study with a store selling electronics is a story of a successful collaboration that brought the client not only increased brand recognition, but also an impressive increase in sales. It's a perfect example of how a well-tuned marketing strategy, focused on the right channels of activity, can yield great results ahead of major shopping events such as Black Friday.