In today's post on our company blog, we would like to share a success story we achieved in cooperation with a B2B client. Our client, who sells payment terminals, approached us with a challenge: acquiring new corporate customers interested in purchasing and implementing payment terminals. As you know, the market for payment terminals is highly competitive, and acquiring new customers, especially in the B2B sector, requires not only a precise strategy, but also an in-depth understanding of the specifics of the market and the needs of potential customers. We knew that the key element of success would be to create an effective marketing campaign that would distinguish our client's offer from the competition and convince entrepreneurs to choose his payment terminals.

So we prepared a detailed action plan, which included market analysis, identification of the target group, development of effective sales scripts and support of the campaign with appropriate marketing tools. Together with the client, we defined who his ideal customer is, what his needs are and what benefits the implementation of modern payment solutions in his company could bring. This allowed us to precisely target our activities and maximize the effectiveness of the campaign.

Here's a step-by-step look at how we approached this task and the results we achieved. Thanks to our integrated marketing and sales efforts, we were able to acquire more than 100 new customers in a month, an impressive result, especially given the challenges of acquiring customers in the B2B industry. We encourage you to read on and learn more about our approach and the results we achieved, which may inspire other companies facing similar challenges.

Identify the profile of the ideal customer

Before launching the campaign, we focused on understanding exactly who our partner's ideal customers were. This allowed us to precisely target our efforts and maximize the effectiveness of the campaign. The profile of the ideal customer included several key aspects:

Type of activity: Our target was small and medium-sized enterprises (SMEs) operating in various sectors of the economy. We paid special attention to companies in the retail, food service, service and small hotel industries. These sectors are characterized by a high number of cashless transactions, which means that implementing payment terminals can significantly improve their operations and customer satisfaction.

Location: We have focused our activities on companies operating throughout the country, with particular emphasis on larger cities and dynamically developing regions. In these areas, entrepreneurs are more open to new technologies and are more willing to invest in modern payment solutions. Understanding local markets has allowed us to better tailor marketing communications to the specific needs and expectations of entrepreneurs in different parts of the country.

Scale of operations: The scale of companies' operations was also a key element of the ideal customer profile. We focused on companies with at least one permanent place of business and generating a monthly turnover sufficient to pay for the cost of the terminal. This allowed us to be sure that our activities would target companies that are able to benefit from our solutions and realistically increase their competitiveness in the market.

Need to implement the terminal: The actual need to implement a payment terminal was also an important criterion. We directed our offer to companies that want to increase their competitiveness and offer their customers modern forms of payment. Payment terminals not only streamline the sales process, but also increase the satisfaction of customers, who increasingly prefer cashless payments.

All of these elements allowed us to create a precise profile of the ideal customer, which was a key step for the successful implementation of the marketing campaign. This allowed us to focus our resources on the companies that most needed payment terminals and were ready to invest in their implementation. This understanding was the foundation of our success in acquiring new customers for our partner.

Marketing activities

After carefully defining the target audience, we proceeded to plan and implement the marketing campaign. We decided on a two-pronged approach: call center and email marketing support, which allowed us to effectively reach potential customers and build lasting relationships with them.

Call Center

Our call center team played a key role in the entire campaign. To ensure high quality calls and maximum effectiveness, we trained our staff on the product specifications and the benefits of payment terminals. We developed a detailed call script that included the following steps:

1. Initial inquiry into the company's needs and current payment solutions: At the beginning of each conversation, our consultants sought to understand the specific needs of the company and what payment solutions are currently in use. This allowed us to take an individual approach to each client and tailor our offer to their needs.
2. Presentation of the advantages and functions of the offered terminals: We then presented the key advantages of our payment terminals, such as the speed of transactions, security, ease of use and the ability to integrate with various sales systems. We also highlighted modern features that set our terminals apart from the competition.
3. Explain the financial and operational benefits of having a terminal: An important part of the conversation was a discussion of the financial benefits an entrepreneur can achieve by implementing payment terminals. We focused on aspects such as increasing sales, reducing cash handling costs and improving cash flow.
4. Arranging a meeting or product presentation for interested companies: Each conversation ended with an attempt to set up a meeting or product presentation, which allowed us to further strengthen our relationship with the potential client and present our offer in more detail.

E-mail Marketing

Complementing the telephone efforts was an email campaign targeting our database of companies. E-mail marketing was an important element in supporting our activities, allowing us to reach a wide range of potential customers and build brand awareness. Each e-mail included:

1. Personalized content tailored to the market segment: Each message was tailored to the specific market segment targeted. Personalizing the content increased the chances of the recipient's interest and the effectiveness of the campaign.
2. Detailed information on payment terminals: In the e-mails, we included detailed descriptions of our payment terminals, including their functions, advantages and integration capabilities. We tried to make the information understandable and attractive to the recipients.
3. Case studies and testimonials from satisfied customers: To increase the credibility of our offer, in each email we included case studies and testimonials from satisfied customers who have already used our payment terminals and succeeded in their businesses.
4. Call to action, inviting you to contact us and schedule a presentation: Each email ended with a clear call to action, encouraging recipients to contact our team and schedule a product presentation. This allowed us to translate interest into concrete sales action.

With a well-thought-out marketing strategy, we effectively combined call center activities with email marketing, which allowed us to achieve impressive results and meet our client's goals.

Campaign results

Thanks to a well-thought-out strategy and the professional approach of our team, we were able to achieve impressive results in a month that exceeded our expectations:

1. More than 100 new payment terminal sales: This number is proof of the effectiveness of our campaign. We managed to reach a wide range of entrepreneurs who decided to implement our payment terminals. Each sale meant a new customer who saw the value and benefits of our solution.
2. Significant increase in our client's brand recognition among entrepreneurs in various industries: The campaign helped to increase our client's brand awareness in the market. Thanks to integrated marketing activities, the brand became more recognizable in various sectors, which in turn translated into greater interest in their offerings.
3. A high level of satisfaction from customers who appreciated the professionalism and efficiency of our activities: We regularly collected feedback from new clients, who emphasized the professionalism of our team and the effectiveness of the activities carried out. Customer satisfaction was our top priority, and the positive feedback confirmed that our approach was accurate.

It is worth noting that acquiring more than 100 new customers in a month in the B2B industry, especially in such a demanding category as payment terminals, is a significant success. These results were made possible by several key elements:

1. Working closely with our client: Regular consultation and information sharing allowed us to adjust our strategy on an ongoing basis to meet market needs and customer expectations. This flexibility and close cooperation were key to our success.
2. Precise definition of the target group: A thorough understanding of who our partner's ideal customers are enabled us to target marketing efforts to the most appropriate businesses. We focused on the companies that were most likely to implement payment terminals, which increased the effectiveness of the campaign.
3. Effective use of call center and email marketing resources: The combination of two communication channels allowed us to reach potential customers through different channels, which increased the chances of interest and finalization of the sale. The effectiveness of the call center, combined with precisely targeted email campaigns, yielded excellent results.

With all of these elements in place, our campaign not only produced significant results in a short period of time, but also built a solid foundation for further development and continued cooperation with our client. We are pleased to have contributed to their success and look forward to continuing our journey together in the future.

Continued cooperation

We are proud of the results we have achieved and are happy to announce that our client has decided to continue our cooperation. The results we have been able to achieve in such a short period of time are proof of the effectiveness of our actions and the value we can deliver. The continuation of cooperation opens up new opportunities and perspectives that we intend to take full advantage of.

In the coming months, we are planning further activities aimed not only at acquiring new customers, but also at building long-term relationships with already acquired companies. Our plans include:

1. Expand marketing efforts: We plan to introduce new marketing channels, such as social media campaigns, content marketing and participation in industry events and trade shows. This will allow us to reach even more potential customers and increase our client's brand recognition.
2. Strengthen relationships with existing customers: We are committed to building lasting and valuable relationships with companies that have already opted for our payment terminals. We plan regular follow-ups, training and after-sales support so that our customers feel taken care of and are satisfied with their choice of our offerings.
3. Optimization of sales processes: We will continue to improve our sales processes to respond even better to market needs. Analyzing our activities to date will allow us to make the necessary improvements and make our operations even more efficient.
4. Product innovation: We also plan to work with our client to develop new functionalities for payment terminals and adapt them to changing market needs. This will ensure that our offer is always up to date and competitive.
5. Monitoring and analysis of results: Regular monitoring and analysis of our performance will allow us to adjust our marketing and sales strategy on an ongoing basis. This will allow us to respond quickly to changes in the market and take advantage of emerging opportunities.

Continued cooperation with our client is not only an opportunity for us to continue our growth, but also an opportunity to strengthen our relationship and achieve further successes together. We are happy to continue this cooperation and are confident that the coming months will bring even more positive results.

We thank our client for their trust and look forward to working together on future projects and challenges. Together we are creating a future full of innovation and success.