At the performance marketing agency where we operate, each client presents us not only with a challenge, but also an opportunity to develop and improve our strategies. In a recent case we realized, we had the opportunity to work with one of the most important players in the instant loan industry in Poland. Their main goal was to reach a new group of customers ready to take advantage of the financial services they offer.

Thanks to our deep industry knowledge and experience in the affiliate marketing field, we were able to create a comprehensive strategy that effectively addressed the client's needs. Together, we established key success metrics and discussed the details of the ideal customer profile, which allowed us to precisely define the optimal tools and communication channels.

Strategy development and implementation

Our work began with an in-depth analysis of the client's needs and careful market research, which allowed us to thoroughly understand the expectations and preferences of potential customers. After taking into account the data obtained and our expertise, we decided to focus mainly on two key areas: email marketing and SMS marketing.

In the case of e-mail marketing, we developed a comprehensive strategy that was based on sending personalized messages to a select group of recipients. Thanks to carefully planned e-mail campaigns, tailored to different stages of the purchasing process, we were able to reach potential customers in a timely manner and provide them with valuable information that made them decide to use the services offered.

In the case of SMS marketing, we used this form of communication as an additional channel to reach customers at key moments in their search for financial support. Our SMS messages were carefully tailored to the needs of the recipients and contained clear and encouraging messages, which allowed us to effectively engage customers and direct their attention to the solutions we offer.

In this way, by focusing on email marketing and SMS marketing and their effective use, we have been able to achieve high efficiency of operations, increasing the chances of reaching potential customers at key decision-making moments.

Content creation and distribution

Working with the client on content creation was a key part of our strategy. Together, we developed content that was not only of high quality, but also uniquely attractive and accessible to our target audience. Our team of copywriters and content specialists carefully analyzed the preferences and needs of potential customers, which allowed us to create messages that stood out from the competition. Each email or SMS message was carefully thought out and tailored to the specifics of the communication channel. Content was personalized and tailored to different stages of the process, providing recipients with added value and the information they were looking for. In addition, we made sure that the content was in line with current trends and best practices in the content marketing area, which was crucial to its effectiveness.

Our goal was not only to provide information about the products or services offered, but also to get the audience to take specific actions. Therefore, our content included clear and encouraging calls to action that effectively mobilized recipients to take the desired action, such as taking advantage of the loan offer.

With this approach, the content not only stood out from other marketing messages, but also ensured maximum effectiveness of our efforts, contributing to the client's goals of acquiring new customers and increasing the number of loans.

Analysis and optimization

During the course of the campaign, we constantly monitored its effectiveness, conducting a detailed analysis of the results and responding in real time to changes in the market environment and user behavior. Our team of specialists focused on key indicators, such as the number of message opens, click-through rates and, most importantly, conversions - that is, the number of customers who actually decided to use the offer.

Based on the data collected, we regularly optimized our efforts, adjusting our strategy in real time to ensure the highest possible return on investment. In the case of low message open rates, we made changes to subject lines and content to make them more appealing to the audience. We analyzed click-through rates for the effectiveness of our CTAs (call-to-action), and in the case of low conversions, we performed A/B tests, changing landing page elements or message content.

In addition, we also monitored user behavior on the website to identify possible barriers to the purchasing process and optimize it for better results. The continuous process of analysis and optimization has allowed us to respond effectively to changing market conditions and customer preferences, ensuring that we continually increase the effectiveness of our operations and achieve the highest possible results.

Results

Thanks to our efforts, we were able to achieve impressive results with tangible benefits for the client. In one month, we were able to handle as many as 87 granted loans, which not only represents a significant increase compared to previous results, but also translates into a significant increase in profits for the client. These figures not only confirm the effectiveness of our actions, but also provide a solid foundation for the further development of the client's business.

However, our work does not end at this point. Together with the client, we continue to analyze the results, trying to dig deeper into the reasons for the successes and identify areas where we can further improve the effectiveness of marketing efforts. We analyze both numerical data and feedback from clients to better understand their needs and expectations.

Our goal is not only to maintain the results achieved, but also to further increase the effectiveness of marketing activities. We are planning further campaigns that will be based on our experience and the latest trends and technologies. We are constantly looking for new opportunities and innovative solutions that will allow us to achieve even better results and maximize the return on investment for our clients. Our work is a continuous process of improvement and striving for more and more success.

Summary

The case of this affiliate campaign is an excellent example of how understanding the client's needs, precisely defining the goals and using effective tools and strategies can lead to impressive results. Together with our client, we proved that effective marketing efforts can bring real benefits in the form of increased sales and profits.

At Affpact performance marketing agency, we not only believe in the power of effective affiliate activities, but also in a practical approach to their implementation. Our experience and advanced tools allow us to create personalized strategies tailored to each client's individual needs.

We are ready to help you succeed as well. Whether you're just starting your affiliate efforts or looking for a way to increase the effectiveness of your existing campaigns, we're here to support you every step of the way to success.

Contact us for more details and to start building a strategy together that will bring tangible benefits to your business. Don't wait, we can start working together today to achieve your marketing and business goals.