During the May Day holiday, as the days lengthen and the temperature rises, many people feel an irresistible urge to grill and spend time outdoors. This is not only a traditional Polish passion, but also a great opportunity for DIY chains to promote their barbecue-related products. Barbecuing is becoming not only a way to prepare meals, but also an excuse to get together with family and friends, integrating communities around a common campfire.

However, in order to fully exploit the potential of this period, effective and precisely planned marketing efforts are essential. The barbecue market is growing rapidly, and competition between manufacturers and sellers of barbecue accessories is increasing. That's why a properly constructed marketing campaign can be the key to achieving sales success during this season.

In this context, we will present a case study of a collaboration between one of Poland's largest home improvement store chains and a marketing agency that successfully exploited the potential of the barbecue season. Their goal was clear: to increase customer awareness of the available promotion on grills and barbecue accessories and to increase sales through the store's website. What specific actions were taken and what were the results? We will present the answers to these questions later in the article.

The purpose of an affiliate campaign

With the May holiday approaching, it is becoming clear to both customers and home improvement store chains that the time for grilling and spending time outdoors is fast approaching. For home improvement store chains that offer a wide range of grills and grilling accessories, this is a great opportunity to promote their products.

The main goal of the campaign was to use this seasonal trend to increase customer awareness of available promotions on grills and grilling accessories. However, the home improvement store chain also pursued a more ambitious goal - it wanted to get customers to make purchases through its website. Realizing the growing popularity of online shopping and consumers' changing shopping habits, the company relied on an effective combination of online and offline promotions to reach as many potential customers as possible and effectively convince them to buy.

The campaign was intended not only to boost sales during the May Day holiday, but also to strengthen the home improvement store chain's position as a leader in the barbecue industry, building customer loyalty and increasing trust in the brand. Therefore, every element of the campaign was carefully planned to maximize the potential of seasonal demand and convince customers to choose this particular chain as their main supplier of barbecue products.

Multi-channel strategy and activities

While developing the strategy, we understood that the key to success would be to use a variety of communication channels to reach as many potential customers as possible. Market analysis showed that our potential customers use different sources of information and prefer different forms of communication. Therefore, we decided to use a multi-channel approach that would allow us to reach them in a way that would be most convenient and attractive to them.

We opted for an effective combination of email marketing, text message marketing and ads on social media. Email marketing allowed us to communicate directly with recipients, providing them with personalized content and offers that could go straight to their inboxes. At the same time, using sms marketing, we were able to reach customers in a quick and direct way, reminding them of a promotion and encouraging them to take advantage of it.

Advertising on social media was another key element of our strategy. We knew that many people spend a lot of time on platforms such as Facebook, Instagram and Twitter, so we decided to use this venue to promote our campaign. We created attractive and engaging content that could capture the attention of the audience and encourage them to click on our ads.

Our strategy also involved personalizing content to better match the needs and interests of our audience. This allowed us to increase the effectiveness of our activities and convince customers to take advantage of our promotion. Each element of our strategy was carefully thought out and planned to achieve the greatest possible reach and effectiveness.

Results and outcomes of our activities

After two weeks of intensive efforts, we were able to enjoy significant successes that confirmed the effectiveness of our marketing efforts. The high email open rate was one of the first positive signals that indicated the engagement of our recipients. Customers were responding to our e-mails, which translated into a growing awareness of the promotion and interest in the offer.

The impressive number of clicks on links leading to the store's website was further proof of the effectiveness of our efforts. Our personalized content and attractive offers caught the attention of recipients and encouraged them to take further action. Customers not only opened our messages, but also took active steps by clicking on the links and visiting the store's website to learn more about the promotion.

The most spectacular result of our efforts was more than a hundred purchases made through our link tracking. It was this number that confirmed that our campaign not only increased customers' awareness of the promotion, but most importantly realized our client's main sales goal. The sales were undeniable proof of the effectiveness of our activities and confirmation that a well-planned and executed campaign can bring real business benefits.

All in all, our campaign not only attracted customers' attention and increased their engagement, but most importantly translated into concrete purchase actions. All this confirmed our effectiveness as a marketing agency and strengthened our client's position in the market, making the cooperation a great success for all of us.

Summary

The success of this campaign shows that properly planned and executed marketing activities can bring significant results even in a short period of time. Taking advantage of the seasonal barbecue trend combined with a professional marketing strategy brought real benefits for our client - a chain of DIY stores. By working with us, the goals set at the beginning of the campaign were achieved, confirming the value of working with experienced marketing experts.

During the development of the strategy and implementation of the activities, we relied on an effective combination of email marketing, sms marketing and ads on social media. We effectively reached out to our customers, increasing their engagement and encouraging them to actively participate in the promotion. Impressive results, such as high email open rates and more than a hundred purchases made, are proof of the effectiveness of our efforts.

Therefore, if you are looking for a partner to help you succeed in your marketing efforts and increase sales of your products, do not hesitate to contact us. As an experienced marketing agency, we are ready to take on the challenge and help you achieve your business goals. Working together, we can create an effective strategy that will bring real benefits to your brand.