Case Study: How we acquired over 250 new customers for one of the largest mobile operators in Poland

Case Study: How we acquired over 250 new customers for one of the largest mobile operators in Poland

by | Apr 30, 2025 | Case Study

In the dynamically changing world of performance marketing, the key to success is the precise alignment of strategy with client needs and the effective use of data. In April 2025, our agency was approached by a company serving one of the largest mobile operators in Poland. The goal was clear: to acquire new customers for phone subscriptions along with devices. The client expected quick and measurable results, and we were ready to meet the challenge. Thanks to a strategic approach, advanced targeting and campaign optimization, we not only achieved our goals, but also significantly exceeded them, delivering more than 250 sales and generating impressive performance metrics. In this article, we outline how we achieved this success step-by-step and why our client decided to continue our cooperation.

The ideal customer and their needs

Our client is a company that has been operating for years as a partner of one of the leaders of the telecommunications market in Poland. It handles the sale of mobile subscriptions, both for individual and business customers, offering attractive packages with devices such as smartphones and tablets. In April 2025, the client set an ambitious goal: to increase the number of new subscribers through a spring promotional campaign. It was crucial to reach people who are ready to switch operators and interested in buying a new device bundled with a subscription. The client expected the campaign to be not only effective in terms of the number of leads acquired, but also cost-effective, with a clear return on investment. With our experience in performance marketing and access to a unique database, we were able to design a campaign that perfectly met these needs.

The database at our disposal has proven to be a key asset. It contains information about users who, in our online forms, declared their interest in switching mobile operators. These are people who are actively looking for better deals, are open to new solutions and are ready to make a purchase decision. Such precise segmentation allowed us to focus on a group with high conversion potential, which significantly increased the effectiveness of the activities. The client appreciated our data-driven approach, which allowed us to minimize budget dispersion and focus on the most promising audiences.

Strategy and operations

To achieve our goals, we designed a multi-channel campaign based on two pillars: email marketing and SMS marketing. The choice of these channels was not accidental. Email marketing allowed us to provide detailed information about the offer, including the benefits of the new subscription and available devices. SMS marketing, on the other hand, provided quick and direct outreach, succinctly communicating the key elements of the promotion and encouraging action. The two channels complemented each other, creating a cohesive purchase path that led recipients from initial contact to the completion of the transaction.

Email marketing: personalization and engaging content

As part of the email campaign, we prepared a series of messages that were fully personalized based on data from our database. Each recipient received an offer tailored to their preferences, such as an offer for a smartphone at a certain price or a subscription with more mobile data. The content of the emails was concise but engaging, with a clear call to action (CTA) and an attractive design that highlighted the benefits of the offer. A key element was the use of dynamic banners that showcased the devices available for the promotion. In addition, we implemented automatic follow-up sequences for people who opened the message but did not take action, which helped increase conversions.

Email marketing results exceeded expectations. We achieved an Open Rate (OR) of 9%, meaning that 9% recipients opened our messages. Click-Through Rate (CTR) was 13%, indicating that 13% people who opened the email clicked on the link leading to the offer page. Finally, the Conversion Rate (CR) reached 1,24%, which means that 1,24% recipients who clicked on the link made a subscription purchase with the device. To better illustrate these results, let's analyze the numbers: if we sent 100,000 emails, about 9,000 people opened the message, 1,170 clicked on the link, and 145 of them finalized the purchase. These numbers confirm that precise targeting and engaging content translated into real results.

SMS marketing: speed and efficiency

In parallel, we ran an SMS campaign to quickly reach the recipients and encourage them to take advantage of the offer. SMS messages were short, containing key information about the promotion (e.g. "New smartphone + subscription from PLN 49/month. Check it out now!") and a link to a landing page. This page was optimized for mobile devices, which ensured convenient form filling and purchase finalization. As with emails, SMS messages were personalized, such as including the recipient's name, which increased their effectiveness.

The SMS campaign also yielded excellent results. The high CTR confirmed that recipients were eager to go to the offer page, and the smooth purchase process on the landing page contributed to high conversions. The combination of SMS and email allowed us to reach recipients at different points in their purchase path, which significantly increased the chances of completing the transaction.

Results that speak for themselves

In total, the campaign generated more than 250 sales of new subscriptions with devices, which significantly exceeded the client's expectations. Performance metrics such as 9% OR, 13% CTR and 1,24% CR confirmed that our efforts were not only effective, but also precise. Every element of the campaign - from database segmentation to message personalization to landing page optimization - was designed to maximize results. Importantly, the campaign was also cost-effective, allowing the client to achieve a high return on investment.

Summary

The success of this campaign is proof that performance marketing based on data and precise targeting can yield spectacular results. Thanks to our unique database, strategic approach and use of email and SMS marketing, we delivered more than 250 new subscribers to the client, achieving excellent performance indicators. The client, satisfied with the results, decided to continue the cooperation in the following months, which is the best confirmation for us of the quality of our services.

This case demonstrates the importance of understanding a client's needs and tailoring activities to the specifics of their business. At our agency, we focus on transparency, measurability and continuous optimization, which allows us to deliver results that exceed expectations. If your company also wants to achieve similar successes, contact us - together we will design a campaign that will take your business to a new level.

 

What is affiliate marketing and affiliation

What is affiliate marketing and affiliation

by | Apr 23, 2025 | Basics

Affiliate marketing, which involves promoting the products or services of other businesses in exchange for commission-based compensation, has gained immense popularity as a method of earning money online. With its growth, however, risks and scams have emerged that can negatively affect both affiliates and companies.

In the current digital economy, affiliate marketing is attracting more and more people interested in an additional source of income, as well as companies seeking to increase sales of their products or services. However, the rise in popularity of this business model comes with greater risks, due to unfair practices and unclear terms of cooperation.

In this article, we will analyze this phenomenon from different perspectives, discussing both the benefits and potential risks of affiliate marketing. We will also present strategies to avoid dangers and scams, enabling affiliates and companies to safely and effectively grow their business through this form of promotion.

Growing popularity of affiliate marketing

Affiliate marketing is gaining increasing recognition among online entrepreneurs, attracting both experienced marketing professionals and those just starting out in online business. The simple rules, which involve promoting products or services in exchange for a commission, make it an attractive way of earning money for people from different sectors.

For many people with blogs, YouTube channels or social media profiles, affiliate marketing has become a major source of revenue, enabling them to generate stable income with relatively little effort. More and more entrepreneurs see the potential of this model and use it as an effective tool in developing their online business.

One of the key advantages of affiliate marketing is the ability to generate passive income, allowing affiliates to earn even while resting or on vacation. This makes it an attractive solution for those looking for ways to generate additional income without having to spend all their time working. What's more, this model doesn't require an initial outlay of money or ownership of your own product, making it accessible to a wide range of people, regardless of their experience or financial capabilities.

However, as affiliate marketing grows in popularity, there are also risks that can harm both affiliates and companies. That's why it's so important to understand these risks and take steps to avoid unfair practices and ensure safe and effective business development under this model.

Challenges and pitfalls

In the rapidly expanding world of affiliate marketing, it is impossible to avoid the challenges and pitfalls that accompany this form of business. With its expansion come difficulties that affiliates must face.

One of the most serious problems is affiliate fraud. Unfortunately, there are situations in which affiliates do not receive commissions due or are misled about the terms of cooperation. Companies may use unethical practices, such as changing the terms of an agreement after it has been concluded, miscalculating commissions or even unilaterally withdrawing from agreements without notice. Such actions not only negatively affect affiliates' finances, but also undermine their confidence in the entire affiliate marketing system.

Another challenge is the lack of transparency in affiliate programs. Many of them do not offer clear and transparent rules for cooperation, which can lead to misunderstandings and conflicts between affiliates and companies. Affiliates often do not have full knowledge of how commissions are calculated, which causes frustration and can discourage further cooperation.

Strategies for avoiding the pitfalls of affiliate marketing

Despite the risks involved, there are many ways to minimize problems and succeed in affiliate marketing. Here are some of the key strategies:

Selection of trustworthy partners

The basis for avoiding the pitfalls of affiliate marketing is the careful selection of business partners. Before entering into a partnership, it is a good idea to thoroughly research a potential partner by analyzing its website, reviews from other affiliates and reputation in the industry. It is important to make sure that the company is well established and operates ethically.

Working with reputable partners reduces the risk of fraud and dishonest practices. Companies with a good reputation usually ensure compliance with high ethical standards, which translates into safer and more effective cooperation. It is also worth paying attention to the terms of the contract, such as how commissions are calculated, payment terms or termination rules. Choosing reliable partners is the foundation of an effective and secure affiliate strategy.

Clarity of contract terms

Before signing a contract with an affiliate program, it is necessary to carefully read its provisions. What seems beneficial at first glance may hide ambiguities in the details. Therefore, it is crucial to analyze each point of the agreement and understand its implications for affiliate business.

Particular attention should be paid to how commissions are calculated, including what activities are rewarded, what the rates are, and what conditions must be met in order to be paid. It is also important to check the payment terms and available payment methods. A thorough understanding of the rules of the program helps avoid misunderstandings and disappointments in the future.

Building trust among audiences

Success in affiliate marketing is based on the trust the affiliate has with its audience. Creating an authentic image and providing valuable content is key to building audience loyalty and successfully promoting products.

Affiliates should focus on creating content that not only promotes products, but also offers useful information and solutions for the audience. Avoiding recommendations of products that they themselves do not use or would not recommend helps maintain credibility and protects reputation. Promoting only those products that are of value to the audience builds lasting relationships and increases the chances of conversions.

Performance analysis and strategy optimization

Regular tracking of affiliate performance is essential for effective strategy management. Monitoring performance indicators allows you to quickly identify problems and areas for improvement. Analyzing the data allows you to better understand which channels and activities are producing the best results.

By analyzing trends and audience preferences, affiliates can optimize their activities, directing resources to the most effective channels. Affiliate marketing requires constant adaptation of strategies to changing market conditions and customer expectations to remain competitive and achieve better results.

Vigilance against fraud

In affiliate marketing, there is a risk of encountering dishonest entities that can take advantage of affiliates' gullibility. Being cautious and paying attention to warning signs, such as unrealistic promises of profits or unclear terms of cooperation, is key.

If you suspect fraud, it's a good idea to consult with other affiliates or experts for additional information and advice. Collaboration within the affiliate community can help detect fraud and create a safer environment for all participants.

Summary

Affiliate marketing is an effective tool that enables both companies and affiliates to generate revenue in an efficient manner. However, its growing popularity comes with challenges that require a conscious approach. Adherence to principles of integrity, including the selection of reliable affiliates and transparent presentation of products, is key.

Thoroughly researching partners and understanding the terms of cooperation minimizes the risk of misunderstandings. Building trust among your audience by providing valuable content is the foundation of success. Awareness of pitfalls, continuous improvement of strategies and attention to authenticity allow for safe growth in this dynamic industry, making affiliate marketing not only a source of income, but also a path to business success.

 

How a beauty salon in Warsaw gained new customers with a marketing strategy

How a beauty salon in Warsaw gained new customers with a marketing strategy

by | Apr 16, 2025 | Case Study

Running a beauty salon in a large city such as Warsaw is a challenge that requires not only skill, but also effective outreach to potential clients. We were recently approached by a salon owner who wanted to attract new clients and increase interest in his services. His goal was not only to fill his schedule, but also to build a loyal customer base that would keep coming back for more. From the beginning, we knew that the key to success would be a well-planned marketing strategy, tailored to the beauty industry and the local market. We opted for a combination of creative online and offline activities to attract attention and encourage people to visit the salon. In this article, we will tell you step by step how we helped our client achieve their goals.

Strategy

The first step in our cooperation was a thorough understanding of the client's needs and an analysis of his previous activities. The salon owner already had some experience in promotion, but lacked a coherent plan to reach new people. We sat down together to determine what we wanted to achieve and what tools would be best for this. We proposed a strategy based on building interest through a 20% discount for new female clients, which was to be a magnet for the salon. The discount was simple but effective - it gave newcomers a chance to test out services at an attractive price, while not compromising the value of the offer. The strategy also involved a combination of social media, SMS marketing and email campaigns to reach a precisely targeted audience. The client accepted our plan, seeing it as a chance for quick results, which at the same time would be the basis for further development of his business.

Description of the ideal customer

In order for our activities to be effective, we had to determine exactly who we were targeting with our messages. Together with the client, we created a profile of the salon's ideal client. This was a woman between the ages of 25 and 45, living in or near Warsaw, professionally active, caring about her appearance and interested in beauty services such as manicures, facials and hair styling. Such a person often uses social media, especially Instagram, where she looks for inspiration and referrals. She values quality, but also pays attention to attractive offers that allow her to test a new place without much risk. Convenient appointment scheduling and a friendly salon atmosphere were also important to her. This precise picture allowed us to better tailor our activities to reach exactly those women who had the greatest potential to become regular customers.

Activities

After determining the strategy and profile of the ideal client, we moved on to concrete actions. To begin, we partnered with a Warsaw-based influencer who had a sizable group of followers that overlapped with our ideal client profile. The influencer visited the salon, used the services and shared her opinion on Instagram, encouraging people to take advantage of the 20% discount. Her posts and testimonials caught the attention of many women, who began to inquire about the details of the offer. In parallel, we launched an SMS marketing campaign, targeting the contact base provided by the client and new people who signed up for the salon's newsletter. The messages were short, catchy and included a clear call to book an appointment at a discount. To this we added email marketing, in which we sent personalized invitations to treatments, highlighting the benefits of the first visit. All these activities were synchronized to reinforce each other and build a consistent image of the salon as a place worth visiting.

Results

The month-long activities yielded results that exceeded the client's expectations. Thanks to the campaign with the influencer, text messages and emails, the salon recorded a significant increase in the number of new clients. The schedule filled up almost completely, and many people who came for the first visit at a discount came back for subsequent treatments, delighted with the quality of service and atmosphere. Within a month, the number of bookings increased by 40%, and the salon gained more than 100 new clients, a significant number of whom signed up for future visits. Importantly, the marketing efforts not only brought immediate results, but also helped build brand recognition in the local market. The client was pleased to see his business gaining momentum, and we were happy to support him in achieving these results. This proves to us that a well-planned strategy and precise actions can work wonders, even in an industry as competitive as beauty.

 

Affiliation vs. social media

Affiliation vs. social media

by | Apr 9, 2025 | Basics

Affiliate marketing has revolutionized the way online creators monetize their content, opening the door to making money without having to create their own products or services. With the rise of social media platforms such as Instagram, TikTok and X, promoting affiliate links has not only become easier, but also more accessible to anyone with access to a smartphone and a little creativity. These platforms gather millions of daily active users - from aficionados of aesthetically pleasing photos on Instagram, to fans of short, viral clips on TikTok, to people looking for quick reviews and discussions on X. It's a veritable mine of opportunities for those who want to reach new audiences and turn their passion into income. However, success in social media affiliation doesn't come alone - it's crucial to understand what makes each of these platforms different and how to tailor your efforts to them. Creating content that engages rather than deters with pushy advertising is an art worth mastering. The foundation in all of this remains building trust and authenticity - users are increasingly sensitive to fake recommendations, but are willing to click on links when they feel the recommendation is sincere, useful and fits with their lifestyle or interests. In this article, we'll look at how to put into practice the potential of Instagram, TikTok and X to promote affiliate links, with specific examples of campaigns and posts that show what really works in this dynamic online world.

 

Instagram - the visual power of subtle promotion

 

Instagram is a true realm of aesthetics, where beautiful images, carefully cropped photos and short, dynamic videos play a major role in attracting attention. For affiliate marketers, it's an ideal space for subtle link promotion - the platform gives you the tools to show your product in a natural and inviting way, without the impression of pushy advertising. One of the most effective ways to do this is to use Stories, which disappear after 24 hours, but have a huge reach among followers. For example, you can record a short clip of how you use the product in your daily life - say, you apply the face cream in the morning in front of the mirror, smile at the camera and add a simple text: "My skin has never looked better - link in bio." You include a shortened affiliate link in your profile description (e.g., using tools like Bitly or Linktree), making followers literally one click away from a purchase. A great example is a lifestyle influencer who regularly shares her morning routine - in one of her Stories, she shows how she brews coffee in a sleek coffee maker, and then nonchalantly chuckles: "I get a ton of questions about my equipment - all the details in the bio." This approach is unobtrusive, yet effective, because it arouses curiosity and capitalizes on the authenticity of the moment. Instagram's feed also offers considerable opportunities - a well-planned post can work wonders. Imagine a photo of a beautifully arranged work corner: a minimalist desk, a cup of tea and a stylish lamp that casts a warm light. The caption reads, "This lamp is my must-have - not only does it look great, but it helps me focus. Link in bio." Such a post catches the eye, creates interest and subtly directs you to the product without shouting "buy now." The key to success on Instagram lies in being natural and matching the product you're promoting to your niche - if you're writing about fashion, recommending home accessories may seem like a stretch, and observers will quickly sense a fake. It's also important that your account has a consistent style - aesthetically pleasing photos and authentic stories build trust, which is what makes people more likely to click on your links.

 

TikTok - short, creative and engaging

 

TikTok is a platform that has revolutionized the way people consume content online - short, dynamic videos ranging from a few seconds to a few tens of seconds in length attract millions of users who scroll in search of entertainment, inspiration or simply a moment's break from everyday life. For creators involved in affiliate marketing, TikTok is a real field, but it requires creativity and flair to ensure that affiliate links don't get lost in the flurry of content. The best way to promote them is through storytelling or humor - TikTok users love stories that draw them in, and a light, fun approach that doesn't smell of pushy advertising. Imagine a video in which you show how you "accidentally" discovered a gadget that turned out to be a game-changer in your life - for example, a mini desktop vacuum cleaner. In a 15-second clip, you might start with the sight of scattered crumbs on your desk, then sigh dramatically: "I thought this was a superfluous fiddly thing, but now I can't imagine a day without it," showing how cleverly the device works, and finally throw in a quick "Link in bio" with a smile. Such a format is natural and engaging, while ненавязчиво (subtly) directing viewers to your profile. A good example of an effective campaign is tiktoker, who recorded a viral video about her new hair dryer - to the rhythm of a popular music trend, she danced with the device in hand, showing first her tousled hair and then her shiny curls after styling, with the caption "Check out this miracle, link in bio." The video garnered thousands of likes because it fit the platform's aesthetics - it was funny, short and in line with current trends. That's what's key on TikTok: authenticity and fitting in with what's trending at the moment, whether it's a popular song, a challenge, or the way it's edited. If your content looks too commercial - for example, you start with a dry "Buy this thing, it's great" - users will scroll past it without batting an eye. It's also worth remembering the right call-to-action: "Link in bio" is standard, but you can vary it, such as "Details in bio, because I'm shocked myself!". Testing different approaches - from humorous skits to quick "before-and-afters" - will help you find a formula that resonates with your audience and turns viewers into clickers.

X - speed and context in the service of affiliation

 

X is a platform that distinguishes itself from Instagram and TikTok by its dynamism and character - here it's all about concise, pertinent statements, quick responses to current events and the ability to fit into the pace of a constantly flowing conversation. Unlike the visual realm of other social media, X relies on text and context, which makes affiliate link promotion require a different approach - more direct, but still subtle and valuable. You can weave links into posts that offer more than just advertising - for example, share a personal experience: "I just found a great book on productivity - it totally changed my approach to work and embracing the chaos of the day. Link: [insert here]." Such a post not only recommends a product, but also gives observers the feeling that you are sharing something useful that has worked in your life. An example of a successful campaign is a user who wrote during the hectic Black Friday period: "I combed through today's deals and this is the best promotion for headphones I've seen - firecracker quality, battery lasts forever, link: [insert here]." The post gained popularity because it hit at a time of shopping frenzy, was specific and sounded like a sincere recommendation, not a pushy advertisement. X also gives you a chance for interaction - you can use questions from observers as an excuse for promotion. If someone asks: "What streaming equipment do you recommend?", answer something like: "I tested several options and this microphone is gold - clear sound and zero problems. Tested, recommended, link: [insert here]." This is natural, helpful and builds your position as a credible source. Success on X depends on several things: first, on building authenticity - if your account is just a string of links with no personality, people will stop following you. Second, on avoiding spam - X users are sensitive to pushiness and quickly ignore accounts that look like bots. Third, from the ability to give specifics - there is no room for pouring water in 280 characters, so your recommendation must be precise and convincing. It's also worth following trends and hashtag conversations - for example, if there's a discussion going on about the best gadgets for a home office, post a link to a proven product and join the thread. Timing and being in the center of the action is what counts on X, and a well-timed affiliate link can yield surprisingly good results.

 

Key to success - authenticity and strategy

 

Whether you operate on Instagram, TikTok or X, promoting affiliate links on social media is an art that requires not only cleverness, but also a flair for not alienating your audience, but instead encouraging them to take action. Each platform has its own unique rules of the game that need to be understood and utilized - on Instagram the foundation is visual consistency, where aesthetically pleasing photos and videos build your image, and affiliate links weave seamlessly into the daily narrative. On TikTok, creativity reigns supreme - it's a place where you can experiment with humor, trends and storytelling, turning a simple command into an engaging mini-story that retains viewers. On X, on the other hand, success depends on being specific and to the point - users expect quick, informative content, so your recommendations need to be precise and to the point. Regardless of the platform, it's absolutely crucial to match the product you're promoting to your audience - if your niche is fashion and style, suddenly pushing links to electronics or gardening tools will make you lose credibility, and your watchers will feel confused. Examples of successful campaigns show that the most effective approach is one that looks natural and delivers real value - whether it's in the form of inspiration, like a beautifully arranged photo on Instagram, entertainment, like a viral dance with a product on TikTok, or practical advice, like a concise book recommendation on X. Authenticity is something that can't be fooled - if you yourself don't believe in the product you're recommending, your audience will sense it, and the results will be meager. That's why it's worth investing time in testing different approaches: try subtle mentions in Stories, humorous clips on TikTok or contextual responses to X, and then analyze what resonates best with your community - which posts generate clicks, and which ones go unnoticed. Building relationships with your audience is a process, but a crucial one - when people trust you, they become not only recipients, but also ambassadors of your referrals, sharing your content further. If you approach it strategically, with patience and openness to experimentation, a social media affiliation can turn into a solid and even passive source of income that grows with your engagement and reach.

 

Case Study: image campaign with lottery

Case Study: image campaign with lottery

by | Apr 2, 2025 | Case Study

We were approached by a milk producer, well known in the food market, who was looking for an effective way to strengthen its presence in the minds of consumers and reach new groups of customers. The client's main objective was not only to build brand recognition, but also to create an engaging pretext to purchase the product that would stand out from the competition. The client opted for an image campaign combined with competition mechanics - that is, a combination of branding activities with a consumer activation element.

The premise was simple but effective: anyone who purchased milk covered by the campaign could take part in the raffle. The condition was to keep the receipt and enter its number on a specially prepared form on the competition website. Thanks to this mechanism, the campaign not only increased brand awareness, but also had a real impact on sales. Our task was to develop an overall strategy to reach the audience most likely to engage in this type of activity, and to deliver high-quality traffic to the contest page that would translate into registrations and increase brand reach.

In the rest of the article we will show how we planned the activities, what channels we chose and what results were achieved in just one month of the campaign.

 

Identifying the ideal customer 

 

Every successful campaign begins with a thorough understanding of the audience we want to target - this was no different. Before we embarked on any promotional activities, we spent time with the client to precisely define the profile of the ideal contestant. Our goal was to select the group that would not only have real contact with the product, but would also be most likely to engage in the action.

We focused primarily on people who regularly buy groceries - mainly women between the ages of 25 and 55. They are the ones who are most often responsible for daily household purchases, make purchasing decisions and care about the quality of the products they choose. Among this group were both young mothers and mature female homemakers - people who value functionality, transparency and simplicity of communication.

We also wanted the campaign to reach an aware audience, paying attention to the composition of the products, their origin and brand reputation. We knew that the effectiveness of the campaign would be greater the better we matched the language of communication and the channels of outreach to the daily shopping habits of this group. In addition, based on our experience, we bet on people who like to engage in promotional actions - ones that are simple, honest and offer a real chance to win.

 

Selection of channels and strategy of action

 

With the profile of the ideal audience clearly defined, we moved on to the next step - planning the communication strategy and selecting the appropriate outreach channels. We knew that the effectiveness of the campaign depends not only on the content, but also on where and when it is displayed. It was crucial for us to reach our audiences at different moments of their day - both when they are browsing through their email inbox and when they are using their phone or browsing their favorite websites.

We opted for three channels that perfectly complement each other and allow us to build a consistent yet multidimensional communication - email marketing, SMS marketing and a display campaign using banners.

Email marketing allowed us to reach out with a complete message, including both an image element and detailed information about the contest rules. Messages were targeted to properly selected audiences, which ensured high quality traffic and minimized wasted budget on misplaced displays.

SMS marketing, on the other hand, was an ideal tool to immediately engage the recipient. A short, specific message with a link to a contest form went directly to the user's phone, significantly increasing the chance of immediate response and registration.

The third element was a display campaign, based on attractive graphic banners. Their task was to build a wide reach and consolidate the campaign message in the users' minds. The banners were emitted on sites tailored to the interests of the target group, which further strengthened the effectiveness of the entire campaign.

Through the synergy of these three channels, we were able to create communication that was present in the recipient's daily life, unobtrusive but clear, consistent and engaging.

 

Effects of activities

 

The results of the campaign exceeded expectations - both ours and the client's. In just one month, the implemented activities generated more than 140 thousand quality sessions in Google Analytics 4. Importantly, these were sessions with a high engagement rate - users not only entered the contest page, but spent time on it, learning about the rules of the campaign and exploring content prepared by the client. As a result, we significantly increased the brand's reach and visibility in the online space, which was one of the key goals of the campaign. The brand began to be actively associated with the attractive contest initiative, and the messages promoting milk naturally blended into the viewer's daily rhythm.

Even more gratifying is the measurable and direct effect - over 3500 unique registrations in the contest form. It's not just the number of clicks, but the specific people who actually purchased the product, kept the receipt, and then entered the action, meeting all the requirements. This level of conversion shows that our strategy of reaching the right audience profile and using the right communication channels were right on target.

It is worth noting that the campaign not only translated into an increase in brand recognition, but also generated real sales benefits - by requiring the purchase of a product to participate in the contest, the marketing effort had a direct impact on the turnover of goods on store shelves. This is a perfect example of how the combination of image and sales activation can produce measurable results in a short period of time.

 

Summary

 

The campaign was a great success - both in terms of building brand awareness, as well as direct sales results and user engagement. We succeeded in achieving all of our objectives: we increased the reach and visibility of the milk producer on the Internet, activated thousands of real users and successfully induced them to purchase the product and participate in the contest.

This case study is another confirmation that a properly planned communication strategy - based on an in-depth analysis of the target group, a thoughtful selection of channels and clear action mechanics - has real impact. By integrating activities in e-mail marketing, SMS and display campaigns, we created a comprehensive environment that guided the recipient through the entire process - from the first contact with the brand to active participation in the campaign.

From the brand's perspective, this is not only an increase in awareness, but also a concrete sales boost, which brought tangible results in the form of greater interest in the product on store shelves. In turn, for the consumer, the campaign was a chance to win, but most importantly - to interact directly with the brand, which translates into greater attachment and trust in the future.

For us, it proves that good campaigns don't have to be complicated - all it takes is a good idea, the right partner to implement it and consistent action.