In today's competitive world of the medical industry, including dentistry, attracting new customers requires a strategic approach and precisely planned marketing efforts. A private clinic from Poznań, which recently expanded its offerings to include a dental specialty, approached us with a challenge: to increase interest in its services and attract new patients. In this article, we outline how, through comprehensive marketing efforts, including mailing and SMS campaigns, we helped the clinic achieve success by building a loyal customer base and increasing office traffic.
Who is the ideal dental clinic customer?
Understanding your target audience is key to a successful campaign. In the case of this clinic, the ideal customers were residents of Poznan and the surrounding area, aged 25 to 55, who care about the health and aesthetics of their smiles. These are people who value professionalism, modern technology and the convenience offered by private dental care. Among them were families with children seeking comprehensive dental care, as well as those interested in aesthetic treatments such as teeth whitening and orthodontics. Analyzing demographic data and consumer behavior allowed us to create personalized messages that hit the needs of this group.
Marketing activities: Mailing and SMS campaigns
To reach potential customers, we designed a multi-channel marketing strategy, focusing on two main tools: mailing and SMS campaigns, taking into account the clinic's location in Poznan.
As part of the mailing campaign, we prepared a series of personalized emails that highlighted the clinic's unique strengths: state-of-the-art equipment, a skilled team of specialists and a special welcome offer for new patients. Each email contained a clear call to action (CTA), encouraging people to schedule a consultation appointment. The content was optimized for SEO, with key phrases such as "dentist Poznań" and "private dental clinic" included, which increased the visibility of the campaign in search engines.
At the same time, we launched an SMS campaign targeting people in the clinic's database and potential clients from Poznan and the surrounding area. The SMS messages were short, catchy and included information about a promotion for the first visit and a link to easy online booking. Thanks to geolocation, the SMS campaign precisely reached Poznań residents, which increased its effectiveness. Both campaigns were monitored in real time, which allowed us to optimize the content and timing of the messages on an ongoing basis to maximize recipient engagement.
Campaign results
The results exceeded the clinic's expectations. The first month of the campaign saw a 35% increase in new patients compared to the previous period. The clinic's website recorded 50% more visits, and the conversion rate from online bookings increased by 20%. The mailing campaign reached an average open rate of 28%, and the SMS campaign reached 95%, demonstrating the high effectiveness of both channels. Most importantly, the clinic gained a group of loyal patients who recommended its services to their friends, which further drove organic traffic.
Summary
The case of this private dental clinic from Poznan shows how crucial it is to combine precisely planned marketing activities with a thorough understanding of the target group. Mailing and SMS campaigns, supported by local targeting, allowed not only to increase the number of new patients, but also to build a positive image of the clinic as a modern and friendly place. If your company also wants to effectively attract customers and increase its visibility, contact us - we can help you achieve similar results!