In today's competitive retail world, local businesses must act quickly and effectively to build a loyal customer base. In this article, we present the case of a local drugstore that opened its new outlet in the city of W. and successfully attracted new customers through a well-planned marketing strategy. Learn about our partnership story, which shows how a creative approach and precise actions can bring tangible results.
Who is the ideal drugstore customer?
Before we started our cooperation, we carefully analyzed who might be the ideal drugstore customer. They are primarily residents of the city of W., especially women aged 25-45 who care about beauty, health and daily shopping for the home. They are active, often busy people who are looking for convenient shopping near their place of residence. What is important to them is not only a rich product portfolio, but also attractive prices, promotions and the possibility of quick access to the drugstore. Understanding these needs allowed us to create a strategy that goes to the heart of this group's expectations.
Marketing activities: mailing and SMS from the customer's location
In order to reach the residents of the city of W., we prepared a campaign based on two key channels: emailing and SMS messages. We used geolocation data to focus exclusively on recipients in the vicinity of the new drugstore.
As part of the mailing campaign, we created personalized messages that announced the drugstore's opening, while offering a discount coupon for the first purchases. The emails were visually appealing, with a catchy slogan "Discover beauty in your neighborhood!" and included a map with the exact location of the store. In addition, each recipient received an invitation to an open day with additional attractions, such as beauty consultations.
The SMS campaign was more direct and concise. The messages included a short text: "New drugstore in W.! Receive 20% discount on your first purchases. Show this SMS in the store by 3.10 pm!". Thanks to geolocation, the SMS messages only reached people living within a 5 km radius of the drugstore, which maximized the effectiveness of the campaign and minimized costs.
Both campaigns were supported by social media activities, where the drugstore published posts promoting the opening and encouraged people to share information about the discounts. All of this was aimed at building local brand awareness and encouraging locals to visit the store.
Results and summary
The campaign yielded impressive results. Within the first month of opening, the drugstore recorded more than 1,200 visits, of which 65% customers took advantage of discounts from mailing or SMS. Sales in the first week were 40% higher than the owners' projections, and the number of regular customers who signed up for the loyalty program exceeded 300. What's more, the drugstore gained a positive reception in the local community, which translated into organic referrals and an increase in store traffic.
In summary, the success of the drugstore in the city of W. is the result of a precisely planned marketing strategy that focused on the needs of local customers. The combination of personalized mailing, targeted SMS messages and social media activity allowed not only to attract new customers, but also to build a solid foundation for further business growth. If your company also wants to effectively reach out to the local community, contact us - we can help you achieve similar results!