Case Study: Activities for a massage studio

Case Study: Activities for a massage studio

by | Sep 17, 2025 | Case Study

In today's competitive wellness market, massage studios often face challenges in maintaining a steady flow of clients and increasing revenue. One such studio approached our firm with a specific goal: to increase massage sales in one month. The client was a small massage studio located in the center of a large city, offering a variety of relaxation and therapeutic services. The owners noticed a drop in interest during the off-season, resulting in lower revenues. Our marketing agency took on the challenge, analyzing the situation and proposing an integrated strategy based on data and personalized actions. In this case study, we describe step-by-step how we identified the profile of the ideal customer, implemented selected marketing channels and achieved impressive results. The goal was not only to increase sales in the short term, but also to build long-term relationships with customers, which could pay dividends in the future.

Ideal Customer Profile

 

Before launching any marketing efforts, it was crucial to accurately determine the profile of the ideal customer, that is, the personas who would be most likely to use the massage studio's services. Based on analysis of data from the client's purchase history, market research and surveys of existing clients, we created a detailed portrait. The ideal client is a woman between the ages of 25 and 45, working in a corporation or office position where she struggles daily with stress, muscle tension and lack of time to relax. She lives in or near a large city, making it easy to access the studio. Her income is at the middle or higher level, allowing her to invest in wellness services on a regular basis. She is active on social media and follows trends related to healthy lifestyles, yoga and mindfulness. She often looks for ways to recover quickly after a busy day at work, preferring relaxation, anti-cellulite or therapeutic back and neck massages. She has a family or partner, but she prioritizes taking care of her own well-being. She avoids cheap, mass services, valuing quality, discretion and professionalism. This profile allowed us to precisely target messages, which increased the effectiveness of the entire campaign.

Activities: Email Marketing

 

The first channel we implemented was email marketing, as a tool to directly contact our existing customer base and potential leads. We began by segmenting the studio's mailing list, dividing it into groups based on frequency of visits and preferred services. We prepared a series of personalized newsletters highlighting the benefits of massages, such as stress reduction and improved well-being. Each email included an attractive promotional offer, such as a 20 percent discount on a massage on a selected date, combined with limited availability, creating a sense of urgency. We used automation tools to send reminders about upcoming appointments and follow-ups after the appointment, encouraging repeat appointments. Content was rich in visual elements, such as photos of relaxing studio interiors and testimonials from satisfied customers. The channel succeeded in reactivating dormant clients and attracting new ones who signed up through a form on the studio's website.

Activities: SMS Marketing

 

Another element of the strategy was SMS marketing, chosen for its high effectiveness in achieving quick responses. SMS messages are read almost instantly, which fit perfectly with our goal of short-term sales growth. We collected phone numbers from customers who agreed to the communication, and sent a series of short, engaging messages. For example, the message read: "Hi, today's special offer: relaxation massage for £99 instead of £150. Book now: link." We emphasized the limited time of the promotion, which motivated people to act quickly. The campaign was targeted based on the profile of the ideal customer, sending messages in the evening hours, when potential customers finish work and think about relaxation. We monitored open and conversion rates, adjusting content on the fly. SMS marketing complemented email, reaching people who check email less frequently, and generating instant bookings.

Activities: Display Advertising

 

For display advertising, we opted for display ads on popular websites and mobile apps. We chose platforms such as Google Display Network, targeting users based on their interests in wellness, health and location near the studio. The banner ads were designed in a calm, relaxing aesthetic, with slogans like "Relax after a hard day - massage at a discounted price" and a call-to-action button leading to a booking page. We used remarketing to remind people who had previously visited the studio's website but didn't make a purchase about the offer. The campaign ran for a full month, with the budget spread over daily exposures, ensuring a steady flow of traffic. With analytics, we tracked clicks and conversions, optimizing ads for the best converting demographic groups, which perfectly matched our ideal customer profile.

Activities: Call Center

 

Last but not least was the call center, which allowed direct, personal contact with potential customers. We hired a team of telemarketers trained in wellness sales techniques. Based on a list of leads collected from previous channels, we called people matching the profile of the ideal client, offering individual consultations and promotional massages. The calls were scripted but flexible, focusing on empathy and solving problems like back pain or stress. For example, the consultant asked: "Are you experiencing tension after work? We have a special offer for a therapeutic massage." Each call ended with an attempt to schedule an appointment, with the option to send a confirmation via SMS. The call center operated in the afternoon and evening, when customers were more available. This channel added a human element to the campaign, building trust and converting leads into actual appointments.

Results

 

The campaign yielded significant results, exceeding the massage studio's initial expectations. During the month, sales of massages increased by 45 percent compared to the previous period, which translated into additional revenue of about 20 thousand zlotys. The number of new customers increased by 30 percent and returning customers by 25 percent, thanks to the successful reactivation of the base. Email marketing achieved an open rate of 35 percent and a conversion rate of 15 percent, generating the most leads. SMS had an impressive response rate of 40 percent, leading to quick bookings. Display advertising attracted more than 5,000 clicks, with a conversion rate of 10 percent, while the call center closed 200 appointments. Overall, the strategy not only achieved the short-term goal, but also strengthened the studio's brand, increasing customer loyalty. Based on these results, the studio continues to work with us, planning further seasonal campaigns. This case study shows how integrated marketing efforts, based on a precise customer profile, can transform business in the service industry.

Case Study: Increasing sales for a mobile operator

Case Study: Increasing sales for a mobile operator

by | Aug 27, 2025 | Case Study

In today's fast-paced digital marketing world, companies are looking for effective ways to quickly increase sales. In this case study, we tell the story of working with an affiliate network that approached us with a campaign for one of the leading mobile operators. The goal was to significantly increase sales performance in one month. As an agency specializing in integrated marketing strategies, we took on the challenge, using our experience in data analysis, targeting and multi-channel campaigns. In this article, we will describe the entire process, from the identification of the ideal customer, to the detailed activities, to the results achieved. This story shows how precise planning and synergy of different channels can produce impressive results in a short period of time.

 

Introduction

 

Earlier this year, an affiliate network we've been working with for years contacted us about an urgent campaign for a mobile operator. This operator was offering new subscription packages with unlimited internet and additional services such as streaming video and unlimited data music. The main challenge was to increase sales of these packages in one month, which had to do with seasonal promotions and competition in the telecom market. The mobile operator market is saturated and customers often switch providers in search of better deals, so it was crucial to reach potential interested parties quickly. After analyzing the brief, we decided on a comprehensive approach, which included defining the profile of the ideal customer and implementing integrated marketing activities. Our strategy was based on data from previous campaigns, market analysis and audience segmentation tools. As a result, the campaign not only met expectations, but also exceeded targets, allowing the operator to strengthen its position in the market.

 

Profile of the ideal customer

 

Before starting any marketing efforts, it was crucial to precisely define the profile of the ideal customer, or personas, that had the highest probability of converting to sales. Based on demographic, behavioral and psychographic data from the affiliate network database and our analytical tools, we created a detailed portrait. The ideal customer is a person between the ages of 18 and 35, living mainly in large cities or metropolitan areas where high-speed Internet access is a daily necessity. He or she is usually a young professional or student, professionally active or studying, with an income at the middle or higher level, which allows regular subscription payments. Behaviorally, it's someone who spends a lot of time online - an average of more than 5 hours a day on a smartphone, using social media, streaming apps and mobile games. Psychographically, the ideal customer values technological innovation and is open to new offers, but is also price-sensitive - looking for packages that offer added value, such as extra gigabytes of data or discounts on partner services. He often changes operators if the offer is more attractive, and is receptive to recommendations from affiliate networks. In addition, analyzing data from previous campaigns, we noticed that this group of customers prefers digital communication, is active in the evenings and weekends, and responds positively to personalized offers. This profile allowed us to target effectively, minimizing waste on ineffective ads and maximizing ROI.

 

Activities: Email Marketing

 

One of the first channels we implemented in the campaign was email marketing, considered one of the most effective ways to communicate directly with potential customers. Based on the profile of the ideal customer, we created a mailing list of more than 50,000 email addresses from the database of the affiliate network and our partners. The email campaign was divided into several stages: first, sending teasers with attractive headlines, such as "Discover unlimited internet for half the price," designed to generate interest. Each email was personalized - including the recipient's name, a reference to their previous interactions with telecom offers and personalized package recommendations. We used automation tools such as behavior-based segmentation, which allowed us to send follow-ups to those who opened the email but did not click on the link. The content of the emails was rich in visual elements: infographics showing the benefits of the packages, comparisons with competitors and limited discount codes valid for 48 hours only, creating a sense of urgency. The campaign ran for a full month, with a mailing frequency of twice a week to avoid recipient fatigue. We monitored metrics such as open rate, click-through rate and conversions, adjusting content on the fly - for example, if a segment responded better to offers with free goodies, that's what we emphasized in subsequent messages. Email marketing proved crucial in building awareness and generating leads that later converted to sales.

 

Activities: SMS Marketing

 

Another element of our strategy was SMS marketing, which perfectly complemented email by offering instant and mobile communication. Knowing that the ideal customer is strongly connected to their smartphone, we decided to send short, concise text messages to a base of more than 30,000 phone numbers. The SMS campaign focused on instant promotions such as "Today only: Subscription with 100 GB for PLN 29 - click and activate!". Each message contained a link to a landing page with the operator's offer, optimized for mobile devices for fast conversion. To increase effectiveness, we segmented recipients based on location and purchase history - for example, residents of large cities received offers with additional city services, such as public transportation tickets. The mailings took place at optimal times, mostly in the evenings, when mobile activity is highest, and we limited them to one-two per week so as not to annoy recipients. An additional advantage was the use of two-way communication: recipients could respond to SMS, which generated leads to the call center. We monitored the delivery rate and response rate, which allowed us to make quick adjustments, such as changing the content to be more engaging. SMS marketing brought quick results in the form of direct activations of offers, especially among younger customers who prefer immediate action.

 

Activities: Display

 

The campaign couldn't be complete without display ads, which allowed us to broadly reach our ideal customer in the online environment. We used platforms such as Google Display Network and affiliate networks, targeting ads based on demographics, interests and behavior - for example, people searching for "cheap mobile subscriptions" or visiting sites about technology. The ad creatives were dynamic: banners with animations showing package benefits, carousels with offer comparisons and retargeting for those who had previously visited the operator's site but did not make a purchase. The display campaign included millions of impressions, with a focus on sites popular with young adults, such as social networks, technology forums and mobile apps. The budget was allocated dynamically, using conversion-based optimization algorithms, which meant that ads were displayed more often where they generated clicks. In addition, we A/B tested various variations, changing colors, text and images to find the most effective combinations. Display marketing was key in building brand awareness and driving traffic to the landing page, where visitors could immediately activate the offer. With precise targeting, we avoided wasting budget and achieved a high click-through rate.

 

Activities: Call Center

 

Last but not least was the call center, which was used to interact directly with potential customers and finalize sales. Based on leads generated from email, SMS and display, we created a call script that focused on the needs of the ideal customer - consultants asked about current data consumption, service preferences and offered personalized packages. The call center team consisted of 20 people, trained in sales techniques and customer service, with an emphasis on an empathetic approach. Calls were made in the afternoon and evening, when customers are more available, and the average call length was 5-7 minutes. Integration with the CRM system allowed tracking the history of interactions, which made it possible to follow up on calls from previous points. In addition, for leads from SMS, we offered a callback, which enhanced the customer experience. We monitored metrics such as conversion rate from call to sale and customer satisfaction through post-call surveys. The call center proved to be the most effective channel in closing sales, especially for hesitant customers who needed additional convincing.

 

Results

 

The campaign was a resounding success, exceeding sales targets by 45%. During the month, the operator recorded an increase in sales of subscription packages by 120% compared to the previous period, which translated into more than 15,000 new activations. Email marketing achieved an open rate of 35% and a click-through rate of 12%, generating 40% leads. SMS marketing brought a response rate of 18%, with direct conversions at 25%. Display ads generated more than 2 million impressions and 50,000 clicks, with an ROI of 4:1. Call centers closed 60% leads into sales, with an average order value higher by 15% thanks to upsell. The overall cost of the campaign was optimized, with an ROI of 350%. The affiliate network was delighted with the results, resulting in continued cooperation. This case study shows how integrated marketing efforts, based on a precise customer profile, can produce quick and measurable results in a competitive market.

How did a local drugstore in a new city attract a crowd of customers?

How did a local drugstore in a new city attract a crowd of customers?

by | Aug 13, 2025 | Case Study

In today's competitive retail world, local businesses must act quickly and effectively to build a loyal customer base. In this article, we present the case of a local drugstore that opened its new outlet in the city of W. and successfully attracted new customers through a well-planned marketing strategy. Learn about our partnership story, which shows how a creative approach and precise actions can bring tangible results.

 

Who is the ideal drugstore customer?

 

Before we started our cooperation, we carefully analyzed who might be the ideal drugstore customer. They are primarily residents of the city of W., especially women aged 25-45 who care about beauty, health and daily shopping for the home. They are active, often busy people who are looking for convenient shopping near their place of residence. What is important to them is not only a rich product portfolio, but also attractive prices, promotions and the possibility of quick access to the drugstore. Understanding these needs allowed us to create a strategy that goes to the heart of this group's expectations.

 

Marketing activities: mailing and SMS from the customer's location

 

In order to reach the residents of the city of W., we prepared a campaign based on two key channels: emailing and SMS messages. We used geolocation data to focus exclusively on recipients in the vicinity of the new drugstore.

As part of the mailing campaign, we created personalized messages that announced the drugstore's opening, while offering a discount coupon for the first purchases. The emails were visually appealing, with a catchy slogan "Discover beauty in your neighborhood!" and included a map with the exact location of the store. In addition, each recipient received an invitation to an open day with additional attractions, such as beauty consultations.

The SMS campaign was more direct and concise. The messages included a short text: "New drugstore in W.! Receive 20% discount on your first purchases. Show this SMS in the store by 3.10 pm!". Thanks to geolocation, the SMS messages only reached people living within a 5 km radius of the drugstore, which maximized the effectiveness of the campaign and minimized costs.

Both campaigns were supported by social media activities, where the drugstore published posts promoting the opening and encouraged people to share information about the discounts. All of this was aimed at building local brand awareness and encouraging locals to visit the store.

Results and summary

 

The campaign yielded impressive results. Within the first month of opening, the drugstore recorded more than 1,200 visits, of which 65% customers took advantage of discounts from mailing or SMS. Sales in the first week were 40% higher than the owners' projections, and the number of regular customers who signed up for the loyalty program exceeded 300. What's more, the drugstore gained a positive reception in the local community, which translated into organic referrals and an increase in store traffic.

In summary, the success of the drugstore in the city of W. is the result of a precisely planned marketing strategy that focused on the needs of local customers. The combination of personalized mailing, targeted SMS messages and social media activity allowed not only to attract new customers, but also to build a solid foundation for further business growth. If your company also wants to effectively reach out to the local community, contact us - we can help you achieve similar results!

 

Case Study: How a dental clinic gained new patients

Case Study: How a dental clinic gained new patients

by | Jul 23, 2025 | Case Study

In today's competitive world of the medical industry, including dentistry, attracting new customers requires a strategic approach and precisely planned marketing efforts. A private clinic from Poznań, which recently expanded its offerings to include a dental specialty, approached us with a challenge: to increase interest in its services and attract new patients. In this article, we outline how, through comprehensive marketing efforts, including mailing and SMS campaigns, we helped the clinic achieve success by building a loyal customer base and increasing office traffic.

 

Who is the ideal dental clinic customer?

 

Understanding your target audience is key to a successful campaign. In the case of this clinic, the ideal customers were residents of Poznan and the surrounding area, aged 25 to 55, who care about the health and aesthetics of their smiles. These are people who value professionalism, modern technology and the convenience offered by private dental care. Among them were families with children seeking comprehensive dental care, as well as those interested in aesthetic treatments such as teeth whitening and orthodontics. Analyzing demographic data and consumer behavior allowed us to create personalized messages that hit the needs of this group.

 

Marketing activities: Mailing and SMS campaigns

 

To reach potential customers, we designed a multi-channel marketing strategy, focusing on two main tools: mailing and SMS campaigns, taking into account the clinic's location in Poznan.

As part of the mailing campaign, we prepared a series of personalized emails that highlighted the clinic's unique strengths: state-of-the-art equipment, a skilled team of specialists and a special welcome offer for new patients. Each email contained a clear call to action (CTA), encouraging people to schedule a consultation appointment. The content was optimized for SEO, with key phrases such as "dentist Poznań" and "private dental clinic" included, which increased the visibility of the campaign in search engines.

At the same time, we launched an SMS campaign targeting people in the clinic's database and potential clients from Poznan and the surrounding area. The SMS messages were short, catchy and included information about a promotion for the first visit and a link to easy online booking. Thanks to geolocation, the SMS campaign precisely reached Poznań residents, which increased its effectiveness. Both campaigns were monitored in real time, which allowed us to optimize the content and timing of the messages on an ongoing basis to maximize recipient engagement.

 

Campaign results

 

The results exceeded the clinic's expectations. The first month of the campaign saw a 35% increase in new patients compared to the previous period. The clinic's website recorded 50% more visits, and the conversion rate from online bookings increased by 20%. The mailing campaign reached an average open rate of 28%, and the SMS campaign reached 95%, demonstrating the high effectiveness of both channels. Most importantly, the clinic gained a group of loyal patients who recommended its services to their friends, which further drove organic traffic.

 

Summary

 

The case of this private dental clinic from Poznan shows how crucial it is to combine precisely planned marketing activities with a thorough understanding of the target group. Mailing and SMS campaigns, supported by local targeting, allowed not only to increase the number of new patients, but also to build a positive image of the clinic as a modern and friendly place. If your company also wants to effectively attract customers and increase its visibility, contact us - we can help you achieve similar results!

 

Display campaigns in affiliate marketing - why bet on this channel?

Display campaigns in affiliate marketing - why bet on this channel?

by | Jul 9, 2025 | Basics

Affiliate marketing is a rapidly growing area of online advertising that allows companies to increase sales and reach through partnerships. Among the many available promotional channels, display campaigns stand out for their effectiveness and flexibility. In this article, we'll take a look at what display campaigns are, what advantages they have over other channels, such as mailings or SMS, and why you should use them in your affiliate strategy.

 

What are display campaigns in affiliate marketing?

 

Display campaigns are a form of online advertising that uses graphic banners, animations, videos or other visual elements displayed on websites, mobile apps or social media platforms. In the context of affiliate marketing, display campaigns are used by publishers who place ads on their websites, blogs or social media profiles to drive traffic to advertisers' offers. When a user clicks on a banner, they are redirected to a landing page where they can make a purchase, register or perform another desired action. The key element here is the billing model, which in affiliation is often based on a commission per conversion, which motivates publishers to optimize their operations.

Display campaigns are characterized by high flexibility in terms of formats and targeting options. They can take the form of static images, dynamic HTML5 banners, video ads or interactive elements that attract the user's attention. Thanks to advanced programming tools, display ads can be precisely targeted to specific audiences based on their interests, behavior or demographics.

 

Visual advantage of display campaigns

 

One of the biggest advantages of display campaigns is their visual nature. Unlike mailings or SMS messages, which rely primarily on text, display ads use images, colors and animation to capture the user's attention. The human brain processes visual information much faster than text, making banner ads more effective at building interest. In affiliate marketing, where it is crucial to quickly communicate the value of an offer, an attractive banner can pique curiosity and encourage a click in seconds.

In addition, display campaigns allow for greater creativity in design. Publishers can customize ads to match the style of their site or the preferences of their audiences, which increases the consistency of the message and improves the user experience. Mailings and SMS, while effective in some cases, are often limited to simple text messages that can be ignored in overflowing inboxes or phones.

 

Precise targeting and broad reach

 

Another advantage of display campaigns is the ability to precisely target audiences. Thanks to advertising platforms such as Google Ads and affiliate networks, advertisers can target their campaigns to users based on their interests, browsing history, location or demographics. In affiliate marketing, this means that publishers can display ads only to those most likely to be interested in a particular offer. For example, a banner promoting sports equipment can be displayed on fitness-themed pages, increasing the chances of conversion.

Compared to mailings, which require a subscriber base, or SMS, which are limited to users who have agreed to receive messages, display campaigns offer a much wider reach. Display ads can reach millions of users across a variety of websites and platforms, giving publishers more opportunities to generate traffic. In addition, retargeting can re-engage users who previously visited the advertiser's site but did not convert.

 

Flexibility of formats and context

 

Display campaigns are also distinguished by their flexibility in terms of formats and presentation methods. Advertisers can choose from a variety of ad types, such as static banners, animated banners, pop-ups, video ads or native ads that integrate seamlessly with the page content. In affiliate marketing, this variety allows publishers to tailor ads to the specifics of their platform and audience preferences. For example, a fashion blog can use elegant graphic banners, while a site about computer games can bet on dynamic video ads.

Unlike mailings, which often have a standard layout and limited space, or text messages, which are short and text-based, display campaigns allow more freedom in message design. In addition, display ads can be displayed in a variety of contexts - on themed pages, social media or mobile apps - which increases their visibility and effectiveness.

 

Real-time measurability and optimization

 

In affiliate marketing, it is crucial to monitor performance and optimize campaigns to maximize ROI. Display campaigns offer advanced analytical tools to track metrics such as the number of impressions, clicks, conversions or cost per action. This allows publishers and advertisers to adjust their strategies on an ongoing basis, such as changing ad creatives, targeting or ad placement.

Mailings and SMS also offer the ability to measure results, but their analysis is often limited to data such as open rates or link clicks. Display campaigns go a step further, enabling detailed data segmentation and real-time optimization. For example, if a banner on a given page is not generating the expected results, the publisher can quickly replace it with another creative or change the target audience, which is more difficult in the case of mailings or SMS, which require resending messages.

 

Building brand awareness

 

Display campaigns in affiliate marketing not only generate direct conversions, but also promote brand awareness. Even if a user doesn't click on a banner, simply displaying an ad can increase recognition of a product or service. In the long run, this can lead to more organic visits to the advertiser's site or better effectiveness of other marketing channels.

Mailings and SMS are more direct and focused on immediate action, which can be effective with existing customers, but less effective in building awareness among new audiences. Display ads, thanks to their ubiquity on the Internet, allow you to reach a wider range of potential customers who may not be ready to buy yet, but will remember your brand and return in the future.

 

Challenges of mailing and SMS versus display

 

Although mailings and SMS have their place in affiliate marketing, they come with certain limitations. Mailings require recipients to have permission to send messages, which limits their reach to the existing subscriber base. Additionally, inboxes are often overflowing, leaving many emails unopened. SMS, on the other hand, while having a high open rate, is limited to short messages that don't always fully convey the value of the offer.

Display campaigns do not have these limitations. They do not require the user's prior consent to display ads, and their visual nature allows them to convey more information in an attractive form. What's more, display ads can be displayed on multiple platforms simultaneously, increasing the chances of reaching potential customers.

 

Summary - why are display campaigns the future of affiliation?

 

Display campaigns in affiliate marketing are a powerful tool that combines visual appeal, precise targeting, broad reach and real-time optimization capabilities. Compared to mailings and SMS, they offer greater flexibility, better branding opportunities and higher traffic generation potential. For publishers and advertisers who want to maximize their affiliate results, display campaigns are an indispensable part of their marketing strategy. By investing in well-designed banners and advanced targeting, you can not only increase conversions, but also build a long-term relationship with your audience.