Bank

Bank Transformation: A Case Study of Our Customer

Clicks

Personal accounts

Company accounts

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Customer Description

Our client is a well-known bank that sought to attract new customers, both individual and business, to open new personal and business accounts. The bank has a long history and a good reputation in the market, but faced with competition and dynamic changes in the banking sector, it decided to take on the challenge of attracting new customers.

Assumptions

Our objectives were to reach new potential customers and increase traffic to the bank's website. In addition, the client wanted to increase sales of personal and business accounts. We determined that the key to success would be a thorough understanding of the profile of the ideal customer for both the B2C and B2B sectors.

Our Activities

Our work began with extensive consultation with the customer to identify specific goals and marketing strategy. In the first stage, we conducted a thorough market and customer analysis, which helped us determine which target groups we would like to reach. Profile of the ideal customer for the sector B2C and B2B was a key point in our strategy.

In terms of mailing activities We prepared carefully considered and attractive advertising creations. After client approval, we launched an intensive mailing campaign that targeted both individual and business customers. Our mailing efforts also included segmenting recipients and providing them with customized content.

The activities were enriched with sms marketing, which reached out to more and more customers with attractive offers and information on personal and business accounts available from the bank.

Ads display were placed on industry websites and personal and business account comparison sites, allowing them to reach a wide range of potential customers.

In addition, our CC department, using telemarketing skills, made contact with customers interested in opening a personal or business account. CC's activities made it possible to get closer to customers and provide them with additional information about the bank's offerings.

Our activities were comprehensive and involved multiple marketing channels.

Results

Our efforts yielded excellent results. The bank received a total of as many as 39,000 clicks from our efforts. Moreover, we were able to attract 216 new individual customers and 111 business customers who opened personal and business accounts. Traffic on the bank's website increased by beeindruckende 217%, and 13% more hits were recorded.

These results are an excellent example of the effective use of multiple marketing channels to attract new customers and increase sales. We are pleased to have been able to support our client on their transformational journey to success.

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