Liquor store

From dreams to record profits: The story of a liquor store

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Satisfactions

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ROI

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Open rate

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Conversion rate

Customer Description

The client who approached us for help was a "Liquor Store," a brand of a well-known discount store chain. Our client specializes in the sale of a variety of alcoholic beverages, including high-quality ones that are difficult to find in the store on a daily basis.

Assumptions

The client's main goal was to reach new customers and increase sales of their unique liquor assortment. They wanted effective marketing efforts that would convert potential customers into regular buyers.

Our Activities

1 Selection of Appropriate Databases: Our first step was to select appropriate databases containing potential customers interested in exclusive liquors. We wanted to reach people who would actually be interested in the offer of the Liquor Store

2 Mailing Activities: We conducted effective mailing campaigns using materials provided by the client. Our e-mails were carefully designed, showcasing the variety of alcoholic beverages offered by the client. We pointed out the uniqueness of the offer and the benefits of shopping.

3 Sms Marketing: To boost our campaign, we used sms marketing. We sent special text messages to people who opened our emails. We informed them about promotions, discounts and special shopping opportunities.

Results

Through our efforts, we have achieved impressive results:

ROI at 200% Level: Our activities translated into a profit of 200% in relation to the financial outlay. The client saw a significant increase in revenue.

Open Rate at 24% Level.: Thanks to the careful design of our mailing campaigns, we were able to achieve an email open rate of 24%, a significant result in the industry.

Conversion Rate (CR) at Level 1.21%: Our efforts have converted potential customers into active buyers. Conversion Rate was an impressive 1,21%.

Thanks to our carefully tailored marketing efforts, the Store not only gained new customers, but also increased sales of its unique liquor assortment.

Store for sophisticated spirits

Thanks to our carefully tailored marketing efforts, the Store not only gained new customers, but also increased sales of its unique liquor assortment. We achieved an ROI of 200%, an Open Rate of 24% and a Conversion Rate of 1,21%.
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