Premium clothing store

Sales Optimization: From strategy to final sales

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Customer Description

Our client is a brand from a well-known chain, specializing in selling exclusive clothing for women aged 35+. It's a brand that emphasizes quality and style. In a globalized world, competition in the fashion industry is fierce, so the client needed a marketing strategy that would set it apart from other players.

Assumptions

The client's goal was to attract the attention of new female customers online and encourage them to purchase premium clothing online. An important aspect was to promote collections tailored to the needs and tastes of mature women.

Our Activities

We worked with the client to develop a personalized marketing strategy that took into account the unique characteristics of the brand.

Consultation and Strategy Development: We started with a detailed consultation with the client. This allowed us to understand the specifics of the brand and the client's expectations. Based on this, we developed a strategy including focused activities.

Selection of Appropriate Bases: We started with a market analysis to identify potential target groups. We then aligned the bases of potential female customers with the brand profile, selecting those who were most likely to shop online.

Mailing Activities: We targeted our mailing efforts to promote specific brand collections and products. With personalized content, we were able to reach different target groups, increasing the effectiveness of our campaigns.

SMS Marketing: We implemented an SMS marketing strategy that allowed us to communicate directly with female customers who had previously expressed interest in email content. We sent them information about special campaigns, discounts and promotions, which significantly increased sales.

Display Ads: We placed display ads on industry websites, reaching potential customers in places where they spent time online. We used materials from the client that targeted specific collections.

Results

Our efforts yielded impressive results, helping to increase brand visibility and boost sales of exclusive clothing online. Our personalized marketing strategy, focused on the brand's unique characteristics, yielded excellent results in the form of a significant increase in ROI, conversions and increased website traffic. As a result, the client achieved success in the competitive women's fashion market.

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