Payment terminal provider

Transaction optimization: The case of a payment terminal provider

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Satisfactions

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Increased awareness

New customers

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Conversion rate

Customer Description

Our client is a company specializing in providing payment terminals to business customers. It approached us with the need to effectively develop its customer base and increase sales of payment terminals.

Assumptions

The client set a goal of increasing sales of payment terminals and reaching new business customers. Our first step was to thoroughly understand the needs of customers and catch those who were interested in these products.

Our Activities

1. interest survey: We started by conducting an interest survey among our business customers. We sent out surveys, asking about their interest in payment terminals and collecting feedback that helped us adjust our operations.

2 Redesign of online forms: Based on the results of the survey and the data we collected, we conducted a major redesign of our online forms. We now asked about interest in payment terminals, which allowed us to attract new customers already with this information.

3. selection of appropriate databases: Only after careful analysis and preparation of online forms did we proceed to select the appropriate databases. Using the new quality of the collected information, we were able to precisely target the right audience.

4. mailing and call center activities: Our activities included mailing campaigns and activities through the Call Center. Our e-mails and phone calls were designed to present the offer in an attractive way and encourage the use of payment terminals.

Results

As a result of our activities, the "customer's company has seen a significant increase in sales of payment terminals. Starting with a survey of customers' interests allowed us to better tailor our offerings to their needs, which influenced the effectiveness of our marketing efforts. Our campaigns also helped to increase brand awareness and increase its position in the market.

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