[et_pb_section fb_built=\"1\u2033 theme_builder_area=\"post_content\" _builder_version=\"4.27.4\u2033 _module_preset=\"default\"][et_pb_row _builder_version=\"4.27.4\u2033 _module_preset=\"default\" theme_builder_area=\"post_content\"][et_pb_column _builder_version=\"4.27.4\u2033 _module_preset=\"default\" type=\"4_4\u2033 theme_builder_area=\"post_content\"][et_pb_text _builder_version=\"4.27.4\u2033 _module_preset=\"default\" theme_builder_area=\"post_content\" hover_enabled=\"0\u2033 sticky_enabled=\"0\u2033]<\/p>\n
In today's dynamic business world, entrepreneurs are increasingly turning to leasing as a way to optimize costs and grow their businesses. For many, it's a convenient and advantageous financing solution that avoids large one-time expenses when buying cars, IT equipment or machinery. However, competition in the leasing market is fierce, and reaching the right customers requires effective and thoughtful marketing efforts.<\/span><\/p>\n We were approached with just such a challenge by a leasing company owner who was looking for an effective way to attract new customers. His goal was to find <\/span>150 interested entrepreneurs within a month<\/b> - people who are actually considering leasing and are ready to make a decision at short notice. Unlike standard campaigns aimed at a wide audience, here the key was to <\/span>precise targeting<\/b> - was keen to reach those who actually need leasing, rather than just browsing through offers with no intention of finalizing.<\/span><\/p>\n The client had previously tested various promotional methods, such as social media ads and Google Ads campaigns, but they were not yielding the expected results. The main problem was <\/span>Insufficient quality of leads<\/b> - a sizable portion of the inquiries came from people who did not meet the leasing conditions or were undecided about making a quick decision. Therefore, he needed a partner that would not only deliver him traffic, but also make the contacted people realistically interested in the offer.<\/span><\/p>\n Our task was to <\/span>Creating a strategy to accurately reach potential customers<\/b>, will effectively activate them and translate into real interest in leasing. We knew that the standard approach in this case was not enough - we had to bet on the <\/span>multi-channel campaign<\/b>, using various forms of communication and tailored to the specifics of the leasing industry.<\/span><\/p>\n <\/p>\n <\/p>\n In order to achieve the stated goal of reaching 150 genuinely interested customers in a month, it was crucial to precisely define the target audience. Together with the client, we analyzed their previous campaigns and the typical profiles of people who were most likely to decide to lease. Our goal was to find entrepreneurs who are not only looking for financing, but also have a realistic possibility of making a decision in a short period of time. We focused mainly on owners of sole proprietorships and companies with a few employees, for whom leasing was a convenient solution for business development without the need for large amounts of their own funds.<\/span><\/p>\n We reached out primarily to people who were actively seeking financing for company cars, production machinery or IT equipment, as these were industries where leasing is one of the most common solutions. It was also crucial that our campaign reach people capable of making a decision - those who already had an established financial situation and did not need a long process of analysis or comparison of offers, but were ready to act quickly. We knew that traditional campaigns generating random leads might not have the desired effect, so the priority was to reach customers who are actually at the decision-making stage and have the right financial conditions to enter into a leasing agreement.<\/span><\/p>\n In addition, we focused on active online users who regularly check leasing offers online, use comparison sites and financial tools, and are open to electronic contact. Our strategy therefore had to take into account both their buying habits and communication preferences in order to most effectively capture their attention and drive them to take further steps.<\/span><\/p>\n <\/p>\n <\/p>\n After a thorough analysis of the client's needs and previous marketing efforts, we knew that the standard approach was not enough. The client had already tested online ads, but they weren't having the desired effect because they generated traffic that didn't translate into real leasing interest. Therefore, we relied on <\/span>multi-channel strategy<\/b>, combining three complementary methods: <\/span>e-mail marketing, SMS marketing and call center activities<\/b>. This model allowed us not only to effectively reach the right audience, but also to guide them through the decision-making process, increasing the chances of finalizing a leasing agreement.<\/span><\/p>\n <\/span><\/p>\n <\/span><\/p>\n The first step was to create a series of <\/span>personalized e-mails<\/b>, which went to carefully selected entrepreneurs. In the campaign, we focused on audience segmentation, tailoring the content of the messages to different groups - from sole proprietors to small businesses to medium-sized enterprises. In the messages, we did not limit ourselves to general information about leasing - we showed specific <\/span>financial benefits<\/b>that leasing can bring, giving examples of savings and available solutions.<\/span><\/p>\n We have also made sure that each message includes the following. <\/span>clear call to action<\/b>, prompting recipients to contact us quickly. We tested different variants of communication, analyzing open and conversion rates to optimize content on an ongoing basis. Our actions yielded high effectiveness - <\/span>The average open rate (OR) was 32%, and the click-through rate (CTR) reached 9%.<\/b>, which was well above industry averages.<\/span><\/p>\n <\/span><\/p>\n <\/span><\/p>\n Email marketing was effective in building interest, but we knew we also needed to apply <\/span>faster and more direct channel to reach<\/b>. Here SMS marketing played a key role, which allowed us to <\/span>reach potential customers immediately<\/b> and get them to take the next steps.<\/span><\/p>\n We sent <\/span>short, engaging messages<\/b>, informing recipients about attractive leasing terms and the possibility of quick contact with an advisor. It was crucial to create <\/span>simple and concise messages<\/b>, which did not require the recipient to read at length - we focused on the benefits and the direct call to action.<\/span><\/p>\n By using dynamic links, we were able to <\/span>track conversion<\/b> and optimize shipments on an ongoing basis. As a result <\/span>more than 27% recipients clicked on the link<\/b>, and a significant number of them immediately contacted by phone or filled out a form on the client's website.<\/span><\/p>\n <\/span><\/p>\n <\/span><\/p>\n The final key element of the campaign was to support <\/span>call center team<\/b>, which took over the contact with the most interested people. Thanks to previous email and SMS marketing efforts, we were able to <\/span>select leads of the highest quality<\/b>, which meant that the consultants were talking to people who were genuinely interested in leasing, not random people.<\/span><\/p>\n The phone calls had several purposes - the consultants answered customers' questions, cleared their doubts about the leasing process and tailored the offer to their needs. The key was that we did not use pushy selling - instead, we focused on <\/span>consulting and education<\/b>, which helped build trust and increase the effectiveness of closing deals.<\/span><\/p>\n The result of the Call Center's activities was <\/span>Acquisition of 92 high-quality sales leads<\/b> already in the first two weeks of the campaign, and the final conversion of calls to lease finalization was <\/span>35%<\/b>. Through direct telephone contact, we were able not only to increase the number of interested customers, but also to significantly reduce the time of the purchase decision.<\/span><\/p>\n <\/p>\n <\/p>\n The results of the campaign exceeded our expectations, both in terms of the number of customers acquired and the additional benefits brought by the entire strategy. Thanks to precise targeting, the use of a multi-channel approach and effective optimization of communications, we were able to not only meet, but even exceed our goals.<\/span><\/p>\n During <\/span>30 day campaign<\/b> we acquired <\/span>151 interested customers<\/b>, which means that we met the customer goal with a slight surplus. These were people who not only expressed a desire to learn more about the leasing offer, but also went through the initial verification process and were realistically interested in signing a contract. By properly tailoring the content of emails, text messages and phone calls to the needs of the recipients, we were able to build a <\/span>commitment and trust<\/b>, which has significantly translated into the quality of contacts.<\/span><\/p>\n One of the key outcomes of the campaign was also <\/span>significant increase in customer brand awareness<\/b>. During the campaign <\/span>the number of hits on the website increased by 45%<\/b>, which shows that the marketing activities not only generated leads, but also successfully attracted the attention of a wider range of entrepreneurs interested in leasing. Importantly, this effect persisted even after the campaign ended, proving that the campaign was not a one-time boost, but influenced long-term interest in the customer's offer.<\/span><\/p>\n Even more significant was the fact that we achieved a very high <\/span>Conversion from leads to actual leases<\/b>. Until <\/span>35% people<\/b>, who contacted the customer, <\/span>signed a lease agreement in the next two months<\/b>, which shows that activities not only attracted attention, but realistically translated into sales. This is a result well above the average in the leasing industry, where leads often fail to finalize deals due to customer indecision or a long decision-making process. In this case, effective segmentation and appropriate communication meant that we reached people who were already in the decision-making stage.<\/span><\/p>\n Moreover, our campaign <\/span>allowed to optimize customer acquisition costs (CPL)<\/b>. Thanks to precise targeting and a multi-channel strategy, the cost of reaching a single interested customer was <\/span>by 20% lower<\/b> compared to the client's previous marketing efforts. This means that not only did we generate a greater number of valuable leads, but we also did it in a more cost-effective way, which increased the profitability of the entire campaign.<\/span><\/p>\n An additional positive effect was <\/span>build a base of valuable contacts<\/b> for the customer. In addition to the people who decided to lease during the campaign, we were able to collect the data of potential customers who expressed interest but were not yet ready to make a decision. As a result, the client was able to continue communicating with them in the following months, which opened up new sales opportunities without incurring additional costs to re-acquire them.<\/span><\/p>\n In summary, the campaign not only met its objectives, but also brought long-term benefits that exceeded initial expectations. These effects demonstrated that a well-planned and precisely executed marketing strategy can <\/span>not only generate leads, but also increase sales, build brand recognition and optimize customer acquisition costs<\/b>.<\/span><\/p>\n <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section].<\/p>","protected":false},"excerpt":{"rendered":" In today's dynamic business world, entrepreneurs are increasingly turning to leasing as a way to optimize costs and grow their businesses. For many, it's a convenient and beneficial financing solution that avoids large one-time expenses when purchasing cars, IT equipment or machinery. However, competition in the leasing market is fierce, and reaching the right customers requires [...]<\/p>","protected":false},"author":5,"featured_media":1749,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[11],"tags":[1440,1457,1464,1442,1451,1446,1466,1467,1456,1454,1450,1444,1443,1463,1465,1448,1468,1441,1445,1460,1447,1455,1307,1449,1453,1458,1462,1461,1459,1452],"class_list":["post-1747","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","tag-call-center-leasing","tag-case-study-leasing","tag-digital-marketing-leasing","tag-efektywny-marketing-b2b","tag-email-marketing-b2b","tag-generowanie-leadow-leasing","tag-inbound-marketing-leasing","tag-jak-pozyskac-klientow-leasing","tag-kampania-cpc-leasing","tag-kampania-marketingowa-leasing","tag-lead-generation-leasing","tag-leady-b2b-leasing","tag-leasing-dla-firm","tag-marketing-leasingowy","tag-optymalizacja-cpl-leasing","tag-optymalizacja-kampanii-leasing","tag-outbound-marketing-leasing","tag-pozyskiwanie-klientow-leasing","tag-reklama-leasingowa","tag-reklama-w-branzy-finansowej","tag-segmentacja-klientow-leasing","tag-skuteczna-reklama-leasing","tag-skuteczny-e-mail-marketing","tag-skuteczny-marketing-finansowy","tag-sms-marketing-leasing","tag-strategia-sprzedazy-leasing","tag-strategia-wielokanalowa","tag-targetowanie-leasing","tag-wielokanalowy-marketing-leasing","tag-zwiekszenie-konwersji-leasing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/affpact.com\/en\/wp-json\/wp\/v2\/posts\/1747","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/affpact.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/affpact.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/affpact.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/affpact.com\/en\/wp-json\/wp\/v2\/comments?post=1747"}],"version-history":[{"count":3,"href":"https:\/\/affpact.com\/en\/wp-json\/wp\/v2\/posts\/1747\/revisions"}],"predecessor-version":[{"id":1751,"href":"https:\/\/affpact.com\/en\/wp-json\/wp\/v2\/posts\/1747\/revisions\/1751"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/affpact.com\/en\/wp-json\/wp\/v2\/media\/1749"}],"wp:attachment":[{"href":"https:\/\/affpact.com\/en\/wp-json\/wp\/v2\/media?parent=1747"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/affpact.com\/en\/wp-json\/wp\/v2\/categories?post=1747"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/affpact.com\/en\/wp-json\/wp\/v2\/tags?post=1747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}The ideal customer\u00a0<\/span><\/h1>\n
Action strategy\u00a0<\/span><\/h1>\n
Email marketing - building awareness and first contact<\/span><\/h2>\n
SMS marketing - quick outreach and immediate response<\/span><\/h2>\n
Call center operations - direct communication and decision finalization<\/span><\/h2>\n
Campaign results<\/span><\/h1>\n