{"id":1727,"date":"2025-01-15T08:00:00","date_gmt":"2025-01-15T08:00:00","guid":{"rendered":"https:\/\/affpact.com\/?p=1727"},"modified":"2025-01-13T11:50:06","modified_gmt":"2025-01-13T11:50:06","slug":"blog-case-study-image-campaign-google-sessions","status":"publish","type":"post","link":"https:\/\/affpact.com\/en\/blog-case-study-image-campaign-google-sessions\/","title":{"rendered":"Case Study: image campaign success through effective affiliate marketing"},"content":{"rendered":"[et_pb_section fb_built=\"1\u2033 theme_builder_area=\"post_content\" _builder_version=\"4.27.4\u2033 _module_preset=\"default\"][et_pb_row _builder_version=\"4.27.4\u2033 _module_preset=\"default\" theme_builder_area=\"post_content\"][et_pb_column _builder_version=\"4.27.4\u2033 _module_preset=\"default\" type=\"4_4\u2033 theme_builder_area=\"post_content\"][et_pb_text _builder_version=\"4.27.4\u2033 _module_preset=\"default\" theme_builder_area=\"post_content\" hover_enabled=\"0\u2033 sticky_enabled=\"0\u2033]<p><span style=\"font-weight: 400;\">Nowadays, image campaigns play a key role in building a brand and gaining the trust of customers. However, not every strategy delivers the expected results. One such example is the story of our client, who initially relied on cooperation with influencers, but due to numerous problems with campaign execution, turned to us - a professional affiliate publisher - in search of better solutions.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h1><span style=\"font-weight: 400;\">Challenge<\/span><\/h1>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Our client, a leader in its industry, was planning an image campaign with the main goal of generating a significant number of sessions in Google Analytics. The campaign aimed not only to increase brand visibility, but also to improve engagement metrics such as time spent on the site, bounce rate and number of page views per session.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Initially, the client decided to work with influencers, counting on their authenticity and ability to build engagement. Unfortunately, he encountered many difficulties:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Influencers did not fulfill their agreed commitments.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They often avoided tracking their traffic, making it difficult to assess the effectiveness of the campaign.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The traffic generated was of low quality, with short time on page and high rejection rate.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The failed campaign was summed up by the client in one sentence: \"This is not how it was supposed to look.\" In search of professional solutions he came to us.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h1><span style=\"font-weight: 400;\">Our approach<\/span><\/h1>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">As an affiliate publisher, we have access to proven channels that allow us to execute image campaigns at the highest level. A key element of our strategy is the high quality of our traffic - 95% of our clicks translate into unique sessions in Google Analytics, making us an ideal partner for this type of activity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our goal was to generate 50,000 sessions per month, which would be characterized by:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Long time spent on the site (2 minutes and 15 seconds on average).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rejection rate at 17%.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The average number of page views is 3.5 per session.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h1><span style=\"font-weight: 400;\">Results<\/span><\/h1>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Within a month, we more than met the client's goals. The affiliate campaign generated:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>50,000 unique sessions<\/b><span style=\"font-weight: 400;\"> In Google Analytics.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The average time spent on the site was <\/span><b>2 minutes and 30 seconds<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The rejection rate remained at the level of <\/span><b>17%<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A total of <\/span><b>175,000 page views<\/b><span style=\"font-weight: 400;\">, which translated into 3.5 page views per session.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These results not only exceeded customer expectations, but also significantly influenced the positive perception of the brand in the market.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h1><span style=\"font-weight: 400;\">Long-term cooperation<\/span><\/h1>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">After the success of the campaign, the client decided to cooperate with us on an ongoing basis in the implementation of image campaigns. Thanks to our efficiency and transparency, we became his trusted partner in building brand image. We now regularly implement campaigns of a similar nature, delivering results that translate into real business benefits.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h1><span style=\"font-weight: 400;\">Summary<\/span><\/h1>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">This story demonstrates the importance of choosing the right partners for image campaigns. Professionalism, precise targeting and high quality traffic are the key elements that ensure success. If you are looking for a proven partner for image campaigns, our company is ready to help you achieve your goals. Contact us and join the ranks of our satisfied customers!<\/span><\/p>\n<p>&nbsp;<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section].","protected":false},"excerpt":{"rendered":"<p>Does cooperation with influencers always guarantee the success of an image campaign? Our client found out that it's not always so colorful... That's why he turned to us, and we generated a huge number of sessions for him within a month<\/p>","protected":false},"author":5,"featured_media":1729,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[11],"tags":[23,1397,1386,1390,22,1092,1391,1387,1394,356,354,1384,733,135,1388,28,715,1396,1389,483,361,1395,1385,1046,1392,1393,470,1398,125,489],"class_list":["post-1727","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","tag-afiliacja","tag-blog-marketingowy","tag-bounce-rate","tag-budowanie-wizerunku","tag-case-study","tag-case-study-marketing","tag-case-study-sukces","tag-czas-na-stronie","tag-efektywny-marketing","tag-google-analytics","tag-influencer-marketing","tag-kampania-wizerunkowa","tag-kampanie-afiliacyjne","tag-kampanie-reklamowe","tag-liczba-odslon","tag-marketing-afiliacyjny","tag-marketing-online","tag-marketing-wizerunkowy","tag-profesjonalny-marketing","tag-reklama-online","tag-roi","tag-ruch-afiliacyjny","tag-sesje-unikalne","tag-skuteczna-kampania","tag-strategia-wizerunkowa","tag-sukces-w-marketingu","tag-targetowanie","tag-unikalne-klikniecia","tag-wydawca-afiliacyjny","tag-wyniki-kampanii"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/affpact.com\/en\/wp-json\/wp\/v2\/posts\/1727","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/affpact.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/affpact.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/affpact.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/affpact.com\/en\/wp-json\/wp\/v2\/comments?post=1727"}],"version-history":[{"count":4,"href":"https:\/\/affpact.com\/en\/wp-json\/wp\/v2\/posts\/1727\/revisions"}],"predecessor-version":[{"id":1732,"href":"https:\/\/affpact.com\/en\/wp-json\/wp\/v2\/posts\/1727\/revisions\/1732"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/affpact.com\/en\/wp-json\/wp\/v2\/media\/1729"}],"wp:attachment":[{"href":"https:\/\/affpact.com\/en\/wp-json\/wp\/v2\/media?parent=1727"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/affpact.com\/en\/wp-json\/wp\/v2\/categories?post=1727"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/affpact.com\/en\/wp-json\/wp\/v2\/tags?post=1727"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}