[et_pb_section fb_built=\"1\u2033 theme_builder_area=\"post_content\" _builder_version=\"4.27.3\u2033 _module_preset=\"default\"][et_pb_row _builder_version=\"4.27.3\u2033 _module_preset=\"default\" theme_builder_area=\"post_content\"][et_pb_column _builder_version=\"4.27.3\u2033 _module_preset=\"default\" type=\"4_4\u2033 theme_builder_area=\"post_content\"][et_pb_text _builder_version=\"4.27.3\u2033 _module_preset=\"default\" theme_builder_area=\"post_content\" hover_enabled=\"0\u2033 sticky_enabled=\"0\u2033]<\/p>\n
We were approached by a client in the fast-growing e-commerce industry, specializing in online cosmetics sales. Its offerings ranged from skin care to makeup products, with an emphasis on natural and high-quality ingredients that set the brand apart from the competition. The client had been successfully building its market position for several years, but realized that Black Friday was a unique opportunity to reach new audiences, increase its brand recognition and maximize sales.<\/span><\/p>\n The goal of the campaign was not only to generate rapid revenue growth in a short period of time, but also to attract loyal customers who would return to the store in the future. The client wanted to take full advantage of the potential of this hot shopping period, when consumers are particularly susceptible to promotions and limited-time offers. It is worth noting, however, that the challenge was time pressure - the approaching Black Friday required rapid preparation of marketing activities and precise targeting of audiences to make the campaign as effective as possible.<\/span><\/p>\n Together with the client, we decided to act quickly and effectively, developing a strategy that, on the one hand, responded to the needs of the audience and, on the other, maximized sales results during the most shopping-intensive period of the year.<\/span><\/p>\n <\/p>\n <\/p>\n At the beginning of our cooperation with the client, we conducted a detailed analysis of the market and previous sales activities in order to precisely define the <\/span>ideal customer profile (ICP)<\/b>. This type of analysis was crucial, as it allowed us to focus on the most promising audiences and minimize the risk of ineffective targeting.<\/span><\/p>\n Together with the client, we identified the key characteristics and behaviors that define their target audience:<\/span><\/p>\n By defining the audience profile in such detail, we were able to create a personalized and effective marketing strategy. Segmenting the group allowed us not only to better understand the needs of customers, but also to deliver offers to them in an accessible and attractive way, maximizing the chances of conversion.<\/span><\/p>\n <\/p>\n <\/p>\n Based on the developed profile of the ideal customer, we created a precisely planned, two-pronged marketing campaign that combined <\/span>SMS Marketing<\/b> and <\/span>E-mail Marketing<\/b>. It was crucial to combine speed with message appeal to maximize the potential of Black Friday.<\/span><\/p>\n SMS was one of the pillars of the campaign because of its effectiveness and the immediacy of reaching the recipient.<\/span><\/p>\n <\/span><\/p>\n E-mail marketing allowed us to deliver more elaborate messages and present our offerings in a visually appealing and informative way.<\/span><\/p>\n <\/span><\/p>\n Thanks to the combination of <\/span>fast, instant SMS<\/b> z <\/span>more extensive e-mail campaigns<\/b> We were able to reach different customer segments at different stages of the purchase path. SMS built a sense of urgency, while emails allowed for a deeper presentation of the offer and built engagement.<\/span><\/p>\n This synergy of activities maximized the effectiveness of the campaign, reaching customers at the most appropriate times and providing them with personalized, engaging content.<\/span><\/p>\n <\/p>\n <\/p>\n Our efforts have yielded <\/span>impressive effects<\/b>, which not only met but exceeded the client's expectations. Thanks to a precisely developed strategy and an effective combination of SMS marketing and e-mail marketing, specific, measurable results were achieved:<\/span><\/p>\n <\/p>\n <\/p>\n The activities carried out not only yielded tangible results in the form of increased sales, but also allowed the client to realize the full potential of Black Friday. The achieved indicators confirm that combining fast, effective SMS communication with more detailed and engaging email marketing was the key to success. The campaign not only attracted the attention of customers, but also built the foundation for long-term relationships with new recipients who may become loyal customers in the future.<\/span><\/p>\n By working closely with the client, understanding their needs and precise targeting, our marketing strategy has yielded results that have significantly increased sales and a positive brand image in such a competitive time.<\/span><\/p>\n <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section].<\/p>","protected":false},"excerpt":{"rendered":" Learn how precise targeting, a dynamic campaign and proper timing helped generate 769 orders in a short period of time!<\/p>","protected":false},"author":5,"featured_media":1699,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[11],"tags":[1308,1313,1287,1312,1302,1297,1289,1305,1309,1310,1294,1291,1284,1290,1301,1311,1295,169,1304,1303,1286,1292,1307,1288,1298,1293,1300,1299,1296,1285,1306],"class_list":["post-1698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","tag-1308","tag-analiza-kampanii-sprzedazowej","tag-black-friday-case-study","tag-case-study-e-commerce","tag-e-commerce-kosmetyki-online","tag-e-mail-marketing-black-friday","tag-e-mail-marketing-kosmetyki","tag-efektywna-strategia-marketingowa","tag-jak-dotrzec-do-nowych-klientow","tag-jak-zwiekszyc-sprzedaz-black-friday","tag-kampania-e-commerce","tag-kampania-e-mail-i-sms","tag-kampania-marketingowa-black-friday","tag-konwersja-1","tag-konwersja-i-sprzedaz","tag-marketing-kosmetykow-online","tag-optymalizacja-kampanii-sprzedazowej","tag-profil-idealnego-klienta","tag-promocje-kosmetyczne-black-friday","tag-przyklad-kampanii-black-friday","tag-roi-211","tag-roi-kampanii-marketingowej","tag-skuteczny-e-mail-marketing","tag-skuteczny-marketing-na-black-friday","tag-sms-kampanie-promocyjne","tag-sms-marketing-black-friday","tag-sprzedaz-online-black-friday","tag-strategia-sprzedazy-online","tag-sukces-black-friday","tag-targetowanie-klientow-online","tag-zwiekszenie-sprzedazy-e-commerce"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/affpact.com\/en\/wp-json\/wp\/v2\/posts\/1698","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/affpact.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/affpact.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/affpact.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/affpact.com\/en\/wp-json\/wp\/v2\/comments?post=1698"}],"version-history":[{"count":3,"href":"https:\/\/affpact.com\/en\/wp-json\/wp\/v2\/posts\/1698\/revisions"}],"predecessor-version":[{"id":1702,"href":"https:\/\/affpact.com\/en\/wp-json\/wp\/v2\/posts\/1698\/revisions\/1702"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/affpact.com\/en\/wp-json\/wp\/v2\/media\/1699"}],"wp:attachment":[{"href":"https:\/\/affpact.com\/en\/wp-json\/wp\/v2\/media?parent=1698"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/affpact.com\/en\/wp-json\/wp\/v2\/categories?post=1698"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/affpact.com\/en\/wp-json\/wp\/v2\/tags?post=1698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Strategy - determining the profile of the ideal customer<\/span><\/h1>\n
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Implementation of activities\u00a0<\/span><\/h1>\n
SMS Marketing<\/span><\/h3>\n
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E-mail Marketing<\/span><\/h3>\n
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Synergy of activities<\/span><\/h3>\n
Campaign results<\/span><\/h1>\n
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Summary of results<\/span><\/h1>\n