{"id":1228,"date":"2024-02-22T11:09:54","date_gmt":"2024-02-22T11:09:54","guid":{"rendered":"https:\/\/affpact.com\/?p=1228"},"modified":"2024-02-22T11:11:45","modified_gmt":"2024-02-22T11:11:45","slug":"blog-case-study-loans-business-customers","status":"publish","type":"post","link":"https:\/\/affpact.com\/en\/blog-case-study-loans-business-customers\/","title":{"rendered":"Case Study: Successful Campaign for Obtaining Loans for Business Customers."},"content":{"rendered":"[et_pb_section fb_built=\"1\u2033 theme_builder_area=\"post_content\" _builder_version=\"4.24.2\u2033 _module_preset=\"default\"][et_pb_row _builder_version=\"4.24.2\u2033 _module_preset=\"default\" theme_builder_area=\"post_content\"][et_pb_column _builder_version=\"4.24.2\u2033 _module_preset=\"default\" type=\"4_4\u2033 theme_builder_area=\"post_content\"][et_pb_text _builder_version=\"4.24.2\u2033 _module_preset=\"default\" theme_builder_area=\"post_content\" hover_enabled=\"0\u2033 sticky_enabled=\"0\u2033]<h2><span style=\"font-weight: 400;\">Introduction<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">We recently had the opportunity to work with a client that specializes in lending to business clients. Its main goal was to reach companies seeking loans of more than PLN 100,000, which had no financial losses in the previous year, operate in certain provinces, and have been on the market for at least a year.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Database Analysis and Selection<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">After conducting a detailed market analysis and filtering through a relevant database of potential clients, we identified the group that best matched our client's criteria. We focused on companies in the sector that met certain requirements regarding loan amount, financial stability and location.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Communication Strategy<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">We launched our marketing strategy with a call center team as a key element. Our business communication specialists actively contacted selected companies, presenting them with a customized loan offer and making appointments at our client's branches.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Results and Effectiveness of Activities<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The results of our campaign exceeded our expectations. In just two months, we were able to conduct more than 300 business meetings, which contributed to the granting of nearly 150 loans with a total value exceeding PLN 15,000,000. Our cooperation brought not only impressive profits for the client, but also an increase in its reputation in the market.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Summary<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Our cooperation with the client is an excellent example of a successful marketing strategy in which precise definition of the target audience and appropriate communication tools played a key role. We are proud of the results achieved and continue our mission to help our clients succeed in their fields of business.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section].","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":1232,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-1228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/affpact.com\/en\/wp-json\/wp\/v2\/posts\/1228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/affpact.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/affpact.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/affpact.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/affpact.com\/en\/wp-json\/wp\/v2\/comments?post=1228"}],"version-history":[{"count":4,"href":"https:\/\/affpact.com\/en\/wp-json\/wp\/v2\/posts\/1228\/revisions"}],"predecessor-version":[{"id":1233,"href":"https:\/\/affpact.com\/en\/wp-json\/wp\/v2\/posts\/1228\/revisions\/1233"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/affpact.com\/en\/wp-json\/wp\/v2\/media\/1232"}],"wp:attachment":[{"href":"https:\/\/affpact.com\/en\/wp-json\/wp\/v2\/media?parent=1228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/affpact.com\/en\/wp-json\/wp\/v2\/categories?post=1228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/affpact.com\/en\/wp-json\/wp\/v2\/tags?post=1228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}