Introduction

 

Working with a car dealership client was one of the most interesting challenges we had in 2023. Our main goal was to attract customers for vehicle purchases, test drives and business customers whose leases were coming to an end. In the following article, we will talk about the details of our marketing strategy and the results we achieved, i.e. increasing sales by an impressive 31% in six months.

 

Chapter 1: Initial Strategy

 

The first and key step in our cooperation was to discuss with the client his business goals. The car dealer approached us with a clear goal - to increase vehicle sales. Together we determined the profile of the ideal customer we were interested in. Our client was looking for adults, with no debts or debt collectors, who showed interest in purchasing a vehicle, were looking for a car loan or were interested in taking test drives. In addition, we offered a strategy for acquiring business customers whose leases were running out.

 

Ideal Customer Profile:

 

Adult.

Without a history of debt or a debt collector.

Expressing interest in purchasing a vehicle.

Potentially interested in a car loan.

Eager to schedule a test drive.

Companies with expiring leases.

 

Chapter 2: Multichannel Marketing Strategy.

 

After determining the profile of the ideal customer, we moved on to selecting the appropriate marketing channels. Our marketing strategy was multi-channel and included:

 

E-mail Marketing: We developed personalized e-mails that targeted customers with an ideal profile. Our e-mails included information on offers, encouraging recipients to visit the showroom, schedule test drives or download price lists.

 

SMS Marketing: Together with the client, we created SMS campaigns that informed about promotions, special offers and vehicle availability. Thanks to this form of communication, we were able to reach customers more directly.

 

Display Ads: We launched advertising campaigns on our industry websites and on car loan comparison sites. Our ads were visible to a wide range of potential customers interested in buying a vehicle.

 

Call Center: Our Call Center called interested customers, offering to help them schedule an appointment at the dealership or test drive. Callers were trained to provide a high level of customer service and effectively communicate information about offers and promotions.

 

Remarketing: We used remarketing to reach people who visited our client's website but did not perform any desired action. This tool allowed us to keep in touch with potential customers and encourage them to return.

 

Chapter 3: Campaign Results

 

After six months of intensive work, our marketing efforts have yielded amazing results:

 

Customer car sales increased by 31% on a monthly basis, and this trend is increasing.

 

The client's website was visited by o 20 thousand More people than usual on a monthly basis. This is a significant increase in interest in the offer.

 

Over 1000 people downloaded price lists, indicating a large number of potential customers interested in purchasing vehicles.

 

The number of customers making appointments for test drives increased by about 39% compared to the period before our cooperation. This translates into more potential sales.

 

Chapter 4: Customer Satisfaction

 

Our cooperation with the car dealership not only brought an increase in sales, but also great customer satisfaction. We were able to meet his expectations and help him achieve his business goals. The client is very satisfied with the results achieved and plans to continue our cooperation from the new year.

 

Chapter 5: Continuing Cooperation

 

Our case study does not end with the results achieved. We plan to continue working with the client in the coming year. We will continue to support him in acquiring new customers, developing his offer and striving for further success in the car market.

 

Summary

 

Our partnership with the car dealership is an excellent example of a successful marketing strategy that has contributed to a significant increase in sales and customer numbers. Through a well-developed profile of the ideal customer and the use of multiple marketing channels, we have achieved impressive results. Our client is satisfied, and we are ready to continue our fruitful cooperation in the coming year. Thanks to this case study, we can draw inspiration for further activities and the development of effective marketing strategies.