The client who approached us for help was a company specializing in offering OC/AC insurance for cars. Their main goal was to attract new customers through effective marketing activities. We analyzed the situation and set our sights on an innovative approach.
Analysis and Strategy
After a thorough analysis of the market and customer needs, we decided to focus on people whose insurance runs out within the next month. We chose this group as potential customers who might be more open to switching insurers.
Marketing Activities
Our plan included a two-pronged communication strategy. First, we sent personalized emails to people whose insurance was about to end. The content was tailored to their needs, encouraging them to take advantage of our client's offer.
In addition, our Call Center actively called the same group of people, offering them detailed information about the services and benefits of switching to a new insurer.
Results
In just two weeks of intensive activities, we managed to win nearly 100 new customers for our client. These results significantly exceeded expectations, and the insurer was pleased with the results.
Summary
This campaign shows that effective use of data and accurate targeting can yield significant results in generating sales. Our cooperation with the client was fruitful, and both parties were satisfied with the results achieved. This is further proof of the importance of properly tailoring the strategy to the client's needs.
Our activities not only helped to attract new customers, but also contributed to strengthening our client's position in the insurance market.