Introduction
We recently had the opportunity to work with a client that specializes in lending to business clients. Its main goal was to reach companies seeking loans of more than PLN 100,000, which had no financial losses in the previous year, operate in certain provinces, and have been on the market for at least a year.
Database Analysis and Selection
After conducting a detailed market analysis and filtering through a relevant database of potential clients, we identified the group that best matched our client's criteria. We focused on companies in the sector that met certain requirements regarding loan amount, financial stability and location.
Communication Strategy
We launched our marketing strategy with a call center team as a key element. Our business communication specialists actively contacted selected companies, presenting them with a customized loan offer and making appointments at our client's branches.
Results and Effectiveness of Activities
The results of our campaign exceeded our expectations. In just two months, we were able to conduct more than 300 business meetings, which contributed to the granting of nearly 150 loans with a total value exceeding PLN 15,000,000. Our cooperation brought not only impressive profits for the client, but also an increase in its reputation in the market.
Summary
Our cooperation with the client is an excellent example of a successful marketing strategy in which precise definition of the target audience and appropriate communication tools played a key role. We are proud of the results achieved and continue our mission to help our clients succeed in their fields of business.