In our latest Case Study series, we take a look at a fascinating collaboration with a lending client who set an ambitious goal - to make as many loans as possible within a certain timeframe. What strategies did we adopt and what results did we achieve?
🎯 Establish Customer Goals and Profile
Our first step was to understand the client's exact goals and develop a clear profile of the target customer. We decided to target adults who are interested in loans and have no debt collectors or negative history in BIK.
🚀 Choosing Effective Channels of Communication
We identified key communication channels that would most effectively reach our target audience. We opted for display banners on our loan comparison site, email marketing and sms marketing, ensuring wide and varied visibility.
📈 Results in Numbers
In just one month, we delivered an impressive number to our client - 15,000 clicks. This translated into 347 applications submitted, which ultimately translated into 211 loans granted. These results not only met, but exceeded the client's expectations.
🔄 Long-term cooperation
The client's satisfaction with the results made our cooperation long-lasting. The client decided to stay with us permanently, and we continue our marketing strategies, adapting them to changing market conditions.
💡 Key Conclusions and Follow-up.
We analyzed the key elements of campaign success. Precise targeting, diversity of communication channels and monitoring of results were key. Further work to optimize the campaign remains a priority to maintain and build on the success achieved.
This is another fascinating tale of affiliate marketing success, proving that effective strategies translate into real business results. 📊🚀 #CaseStudy #MAffiliate Marketing #SBusiness Success.