Working with clients who have clear goals and expectations is always an exciting challenge for any marketing agency. Recently, we had the pleasure of working with one of the largest lending services in Poland, which decided to invest in our marketing services to increase the volume of cash loans to individual customers.

 Together with our client, we decided to tackle the ambitious challenge of increasing the volume of cash loans in a relatively short period of time. This was not only another project for us, but also an opportunity to prove the effectiveness of our marketing strategies in the financial market. How did we accomplish this task and achieve success? We invite you to read our Case Study, in which we describe in detail our activities and the results achieved.

Customer objective

Our client, a leader in the cash lending industry, set an ambitious goal: he wanted to increase the number of loans granted in a single month. He expected our marketing agency to contribute to the achievement of this goal by creating an effective strategy that would draw the attention of potential customers and get them to take advantage of our client's loan offerings. He knew that the loan market is competitive, so he needed innovative solutions and creative approaches to stand out from the competition. Therefore, he decided to use our services, knowing our reputation as an agency specializing in effective marketing strategies.

Identifying the ideal customer

At the beginning of our cooperation, we conducted a detailed data analysis to identify the group of potential customers who would respond most to our client's offer. Using our database and online behavior analysis, we were able to accurately determine that there was a sizable group of people interested in cash loans who had previously expressed such interest by filling out online forms.

Through an in-depth analysis of demographic data, such as age, geographic location and economic status, we were able to determine the profile of our ideal customer. We detected that our offerings appealed most to people between the ages of 25 and 45, living in larger cities, who are often looking for fast and convenient financial solutions. In addition, using advanced analytical tools, we analyzed the online behavior of our potential customers, such as search phrases, websites visited and activity on social media. This provided us with valuable information about their preferences and needs, allowing us to tailor our marketing strategy to meet their expectations.

The next step was to verify that this group actually expressed interest in cash loans, which we confirmed by analyzing the completed online forms and their activity history on our client's website. This ensured that our marketing efforts would target those who were genuinely interested in the loan offer, which increased the effectiveness of our campaign.

Marketing strategy

Based on the data we collected, we developed a personalized marketing strategy aimed at reaching potential customers in an efficient and effective way. We decided to use a combination of email marketing, sms marketing and display advertising.

Email marketing and sms marketing: We constructed thoughtful email and text message campaigns that were sent to people interested in cash loans, based on their previous online activities. Using advanced analytical tools, we personalized content and offers to meet the individual needs and preferences of the recipients. With personalized content and appropriately timed mailings, we were able to capture the attention of recipients and get them to take advantage of our client's attractive offer. Regular monitoring of the results and adjusting the campaign to the recipients' reactions allowed us to maximize the effectiveness of our activities.

Display advertising: In addition, we placed our client's ad as number one in our financial loans ranking on one of our displays. Using a remarketing strategy, our ad was visible to a wide range of potential customers who had previously shown interest in the topic of financial loans. As a result, we increased brand awareness and effectively encouraged users to click through and go to our client's website, where they could learn more about their offer and take out a loan. Constant monitoring of the campaign's effectiveness allowed us to optimize our activities on an ongoing basis, ensuring maximum return on our client's investment.

Success and continued cooperation

Thanks to coordinated efforts within the framework of our marketing strategy, we were able to achieve our client's ambitious goal - to increase the number of cash loans granted in a single month. We won our client's trust by delivering not only numbers, but also concrete results that brought tangible benefits to his business. Seeing the positive effects of our actions, the client's satisfaction was our greatest reward, confirming the effectiveness of our strategy and the professionalism of our team.

For us, the continuation of our cooperation is not only a continuation of our previous activities, but also an opportunity for further development and achievement of further marketing goals. We are ready to deepen our commitment and jointly develop strategies that will bring even greater success to our client. Our experience and acquired knowledge will allow us to effectively respond to changing market conditions and the needs of our client, ensuring its continued growth and competitive advantage.

In case you also need an effective marketing strategy that will help you achieve your business goals, we invite you to contact our agency. We are ready to take on the challenge and create personalized solutions for you that will bring real results. Our determination and commitment to each project guarantee success and satisfaction for our clients.