These days, healthy lifestyles and attention to diet are becoming increasingly popular. Our client, a company providing diet catering, decided to work with us to increase its sales and gain regular customers.
Strategy:
We began by conducting a detailed analysis of the client's needs and goals. After an in-depth conversation, we decided on a promotional strategy based on a free trial day for potential customers. We proposed this option to give customers a chance to try the products and experience the high quality of service.
Customer Base Selection:
The next step was to precisely define the target group. We chose people who are physically active, take care of their figure and are interested in a healthy lifestyle. Such people were more likely to take advantage of the catering offer.
Marketing Activities:
We conducted an effective email and sms marketing campaign in which we promoted the offer of a free trial day of diet catering. We sent personalized messages that prompted potential customers to take advantage of the promotion.
Results:
The results of our work exceeded the client's expectations. For every 1,000 clicks, the client received 10 catering orders, which translates into a conversion rate of 1%. The client was very satisfied with the results and continues to work with us.
In conclusion, our strategy based on the promotion of a free trial day of diet catering has brought tangible results and allowed the client to increase sales and gain loyal customers. This is an excellent example of an effective marketing campaign that leverages the potential of online promotional tools. 🍏💼📈