Working with a reputable media house that represented the interests of one of Poland's leading banks presented us with an unusual opportunity. This bank, known for its innovative solutions and excellent customer service, approached us with a specific challenge - the need to increase the number of personal account sales in a given month. Aware of the importance of this task, we decided to take a holistic approach that would not only increase sales, but also strengthen the brand's position in the market. Our goal was not only to effectively increase the number of transactions, but also to build long-term relationships with customers by creating a positive image of the bank and creating brand awareness that would be associated with trust, professionalism and innovation. This approach was crucial to not only achieve short-term success, but also to ensure stable growth and customer loyalty in the long term.

Profile of the ideal customer 

Before proceeding, our marketing team undertook a careful market analysis and carefully analyzed the profile of the bank's ideal customer. Developing a full understanding of market dynamics and customer needs and preferences was a key step in our planning process. Using a variety of research tools, we conducted an in-depth analysis of market trends, competitors, and SWOT analysis to identify key areas to focus on.

In developing the profile of the ideal customer, we explored their demographics, buying behavior, communication preferences and purchase motivations. This allowed us to create a consistent picture of our target group and better understand what they expect from the bank and what their main needs and barriers to purchase decisions are.

Based on the data we collected and our extensive experience in the industry, we established a comprehensive strategy that included a variety of marketing and communication activities. Our goal was to create personalized and effective messages that would reach the appropriate segments of our target audience, thereby increasing the effectiveness of our activities. Thanks to the market analysis conducted and the strategy developed, we were ready to effectively implement our client's goals and achieve the set success indicators.

Activities

Based on the data collected and our extensive experience in the marketing industry, we established a comprehensive strategy that included a variety of activities focused on increasing sales of the bank's personal accounts and building brand awareness. Our activities included:

E-mail Marketing

We created personalized, compelling content that not only captured the attention of the audience from the first contact, but also effectively engaged them in further interaction. Through the use of advanced segmentation, we delivered relevant offers and messages to specific target groups, which significantly increased the effectiveness of our activities. Our e-mails were tailored to the recipients' preferences and provided them with valuable information about the benefits of having a personal account with the bank.

SMS Marketing

We leveraged the potential of short, concise text messages, which yielded excellent results. Our messages contained relevant information about the benefits of having a personal account with the bank, while encouraging specific actions, such as visiting a branch or registering online. Through precise audience segmentation, we delivered personalized messages that were appropriately tailored to each customer's needs and preferences.

Call Center

Our qualified telephone teams were ready to respond professionally to customers' questions and concerns. We also actively encouraged potential customers to take advantage of the bank's offerings, presenting them with the benefits of a personal account and offering personalized advice. Direct contact with customers proved crucial in building trust and convincing them to take advantage of the services offered, which contributed to an increase in personal account sales.

Display Ads

Using a variety of online advertising channels, such as website banners, social media campaigns and mobile app ads, we effectively reached a wide audience with a message about the benefits of having an account with the bank. Our ads were visually appealing and contained a clear message that caught the attention of potential customers and encouraged them to take action, such as clicking on a banner ad or visiting the bank's website. Through diversified advertising channels, we reached a wide audience and successfully increased brand awareness and interest in the bank's offerings.

Results and outcomes

After completing a month of intensive activities, we were pleasantly surprised by the results, which exceeded our expectations. We sold more than 100 personal accounts, which was a clear and significant increase compared to previous months. This not only confirms the effectiveness of our activities, but also proves that our marketing strategy is producing real, measurable results. In addition, we saw a noticeable increase in brand awareness among our target group. Customers began to increasingly associate our client with professionalism, innovation and trust, which was an important step in building long-term relationships with them. This not only means greater customer engagement, but also potentially translates into loyalty and further development of cooperation with the bank. The results achieved provide a solid foundation for further marketing activities and allow us to continue our mission in creating a positive brand image and increasing sales of its products and services.

Summary

Through the use of an integrated marketing strategy focused on personalized messages and a variety of distribution channels, we have achieved excellent results for our client. We are continuing our cooperation, pursuing innovative approaches and constantly adapting our activities to changing market needs and customer expectations.